Rentals / portfolio occupancy
A Appointment / Booking segment in Real Estate, set apart by listing freshness and completed lettings. We judge it on completed lettings and cost per letting; platform-reported conversions are diagnostics.
Segment descriptors are planning references and are reviewed before publication.
- Channel candidates
- Google Search; local real estate portals (candidates; verify account, country and format)
- +
- Meta (housing-compliant setup); YouTube
- Media versus partner channels
- CRM; viewing appointments
- Primary KPI
- Completed lettings and cost per letting
- Compliance and policy limits
- Housing ad anti-discrimination and listing rules. Requires verification before launch.
- Reference service model
- Managed Growth