Social and community
Ocean Engine (Douyin, Toutiao)
ByteDance's domestic ad platform for Douyin, Toutiao, Xigua Video and Pangle China inventory.
- Sold by
- ByteDance
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions, cost per view
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 巨量引擎, Ocean Engine, Douyin Ads, 抖音广告, Toutiao Ads, 今日头条广告, 巨量千川
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China巨量引擎 | Douyin ads, Toutiao ads, 巨量千川 (e-commerce ads), Xigua Video ads, Qianchuan (Douyin e-commerce ads)Advertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass). | We run it in your own account | 巨量引擎官网｜今日头条营销_抖音营销_抖音营销平台, 30 October 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Other sellers in the same market
Does Ocean Engine (Douyin, Toutiao) fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.