Advertising in the Netherlands
FOCUSADS plans campaigns for the Netherlands by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include bol, Marktplaats, Albert Heijn media; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- EUR
- Site languages
- Dutch (Netherlands), English (Netherlands)
- Privacy regime
- EU GDPR and ePrivacy rules
- Verified local ad products
- 28
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The media landscape in the Netherlands
28 advertising products in the Netherlands checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (12)
Acast, Adform FLOW, Brave Search Ads, Criteo, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Acast | Podcast advertising marketplace with host-read and dynamically inserted ads. | Booked through the media owner, case by case | advertise.acast.com, 2 November 2026 |
| Adform FLOW | European demand-side platform for programmatic display, video and CTV buys. | Booked through the media owner, case by case | site.adform.com, 2 November 2026 |
| Brave Search Ads | Keyword-targeted text ads on the independent Brave Search engine, bought self-serve. | We run it in your own account | brave.com, 18 October 2026 |
| Criteo | Commerce media and retargeting platform buying display across publishers and retailer sites. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| DPG Media Advertising | DPG Direct (self-serve), Display | We run it in your own account | dpgdirect.nl, 27 October 2026 |
| DuckDuckGo (ads via Microsoft Advertising) | Private search engine whose search ads come from Microsoft Advertising; bought through Microsoft Advertising. | Booked through the media owner, case by case | duckduckgo.com, 18 October 2026 |
| LG Ad Solutions | CTV and home-screen ads on LG smart TVs and LG Channels. | Booked through the media owner, case by case | lgads.tv, 18 October 2026 |
| Samsung Ads | CTV ads on Samsung TV Plus and Samsung smart-TV home screens, with ACR-based audiences. | Booked through the media owner, case by case | samsung.com, 18 October 2026 |
| Taboola / Realize | Native recommendation ads on publisher sites, self-serve through Taboola Ads. | We run it in your own account | taboola.com, 18 October 2026 |
| Teads | Outstream video and native ads across premium publishers (Teads merged with Outbrain in 2025). | Booked through the media owner, case by case | teads.com, 18 October 2026 |
| Twitch Ads | Video and display ads on Twitch live streams, sold through Twitch/Amazon advertising. | Booked through the media owner, case by case | twitchadvertising.tv, 18 October 2026 |
| Yahoo DSP | Demand-side platform for programmatic display, video and CTV buys across open-web and premium inventory. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
Retail media and marketplaces (7)
AH Retail Media Services, Amazon Ads, bol Retail Media, Criteo Retail Media, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| AH Retail Media Services | Retail media for brands on Albert Heijn's app, website and stores. | Booked through the media owner, case by case | ahretailmediaservices.nl, 26 October 2026 |
| Amazon Ads | Sponsored Products, Sponsored Brands, Sponsored Display | We run it in your own account | advertising.amazon.com, 26 October 2026 |
| bol Retail Media | Sponsored Products, Display Advertising | We run it in your own account | retailmedia.bol.com, 27 October 2026 |
| Criteo Retail Media | Sponsored products and onsite display on partner retailer sites, bought through Criteo's retail media platform. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| Jumbo Retail Media | Retail media on Jumbo app, site and stores. | Booked through the media owner, case by case | jumbo.com, 18 October 2026 |
| Kelkoo Group | Comparison-shopping CPC network distributing retailer offers across publishers. | Booked through the media owner, case by case | kelkoogroup.com, 18 October 2026 |
| MediaMarktSaturn Retail Media & Partner MarketingMediaMarkt | Onsite, offsite and in-store retail media across MediaMarkt and Saturn using loyalty first-party data. | Booked through the media owner, case by case | mms-retailmedia.com, 29 October 2026 |
Property, auto, jobs and B2B (3)
Google Maps, Marktplaats Zakelijk Banneradvertenties, Skyscanner Travel Media
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Google Maps | Promoted pins and local search ads on Google Maps, bought through Google Ads location assets. | Booked through the media owner, case by case | support.google.com, 18 October 2026 |
| Marktplaats Zakelijk Banneradvertenties | Banneradvertenties, Pro (CPC) | We run it in your own account | marktplaatszakelijk.nl, 29 October 2026 |
| Skyscanner Travel Media | Display, sponsored and native travel ads on Skyscanner for airlines, destinations and travel brands. | Booked through the media owner, case by case | partners.skyscanner.net, 18 October 2026 |
Outdoor, broadcast, print and events (6)
Ad Alliance / RTL AdAlliance, JCDecaux Nederland, Jean Mineur Mediavision, Ocean Outdoor, …
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Ad Alliance / RTL AdAllianceAd Alliance Nederland | Cross-media ad sales for RTL TV, streaming, digital and partner publishers. | Booked through the media owner, case by case | adalliance.nl, 26 October 2026 |
| JCDecaux Nederland | Street furniture and outdoor advertising in the Netherlands. | Booked through the media owner, case by case | jcdecaux.nl, 28 October 2026 |
| Jean Mineur Mediavision | Cinema advertising in the Netherlands. | Booked through the media owner, case by case | jeanmineurmediavision.nl, 28 October 2026 |
| Ocean Outdoor | Premium large-format digital OOH screens in UK cities. | Booked through the media owner, case by case | oceanoutdoor.com, 18 October 2026 |
| PostNL direct mail | Addressed and unaddressed direct mail in the Netherlands. | Booked through the media owner, case by case | postnl.nl, 18 October 2026 |
| Ster | Sells TV, radio and online advertising on the Dutch public broadcaster NPO. | Booked through the media owner, case by case | ster.nl, 31 October 2026 |
More of the media landscape in the Netherlands
45 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (27)
- Apple Ads (App Store)
- Discord Ads
- DPG Media
- Ecosia (ads via Microsoft Advertising)
- Gmail
- Google Ads
- Google Display & Video 360
- Marktplaats
- Mediahuis Advertising
- Meta Ads
- Microsoft Advertising
- Pinterest Ads
- Quora Ads
- Rakuten TV
- Reddit Ads
- RTL / Videoland
- Snapchat Ads
- Spotify Advertising
- Spotify Advertising
- Startpage (ads via Google)
- Telegram Ads
- The Trade Desk
- TikTok Ads
- Wehkamp
- X Ads
- YouTube Ads
Retail media and marketplaces (6)
- beslist.nl
- bol Advertising
- Coolblue Retail Media
- Just Eat Takeaway.com Ads
- Lidl Ads (Schwarz Media)
- Zalando Marketing Services (ZMS)
Property, auto, jobs and B2B (8)
- AutoScout24 Media
- Funda adverteren
- Indeed Sponsored Jobs
- LinkedIn Ads
- Nationale Vacaturebank
- StepStone
- Tripadvisor Media
- trivago Advertising
Outdoor, broadcast, print and events (4)
- Bauer Media Outdoor
- Exterion Media
- Schiphol Media
- Talpa
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Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in EUR identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in the Netherlands.
Localisation
Dutch; retail media halo effects and platform sales share.
3
Privacy, consent and regulatory notes
GDPR and DSA; attribution overlap across channels needs reconciliation. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labelled eligible for this market.
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How we plan here
- Check which global and local platforms can actually serve your category in Netherlands: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Reconcile retail incrementality, the consent platform and partner reports.
Channel pages relevant here
Primary candidates
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
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What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
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What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for the Netherlands
Advertising planning for the Netherlands: privacy rules, local media candidates, localization and first checks before launch.