Search and discovery
Yandex Direct
Yandex's self-serve search and network ad platform.
- Sold by
- Yandex LLC
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- Яндекс Директ, Yandex Reklam
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| RussiaЯндекс Директ | Search, Yandex Advertising Network, Product campaignsForeign advertisers: sanctions screening and payment-route checks required; Russian ad-labelling (ERID) registration rules apply | Restricted for foreign advertisers | Яндекс Директ найдёт клиентов для бизнеса и предпринимателей, 17 October 2026Яндекс Директ — Справка, 17 October 2026 |
| TürkiyeYandex Reklam | Yandex Direct search and content ads, Yandex Advertising Network (YAN) display/video/mobile app ads, Yandex Navi location adsAds targeting Turkey must be in Turkish or fully translated; Operated by Russian Yandex (post-July 2024 divestment from Yandex N.V./Nebius); payments and contracting exposed to Russia sanctions regimes (OFAC/EU/UK) for some advertisers; Page cites Russian Federal Law on Advertising; Registry flag: do not recommend | We run it in your own account | Yandex'te Reklam — Yandex.Reklam, 18 October 2026Yandex.Direct'te arama ve içerik reklamları, 18 October 2026 |
Points we check before booking: sanctions screening.
Other sellers in the same market
Does Yandex Direct fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.