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Broadcast TV and radio

Ad Alliance / RTL AdAlliance

Cross-media ad sales for RTL TV, streaming, digital and partner publishers.

Sold by
RTL Group / Bertelsmann
Media type
Offline
How it is priced
cost per thousand impressions, fixed placement fee, negotiated sponsorship
How results are measured
platform reporting, audience panel
Also known as
RTL AdAlliance, IP Deutschland

Where it runs and how we handle it

Offline inventory is booked with the media owner or its sales house. We plan, brief creative and check proof of delivery; we hold no reseller agreement with this owner.

MarketProducts confirmedHow we handle itSource checked
Austria–Booked through the media owner, case by caseRTL AdAlliance | RTL AdAlliance Austria, 26 October 2026
Germany–Booked through the media owner, case by caseHome | Ad Alliance, 26 October 2026
NetherlandsAd Alliance Nederland–Booked through the media owner, case by caseJouw lokale total audio en video-partner | Ad Alliance, 26 October 2026

Does Ad Alliance / RTL AdAlliance fit your plan?

The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

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