Search and discovery
Baidu Marketing
Search and feed ads on Baidu search and its apps in mainland China, sold through Baidu Marketing.
- Sold by
- Baidu, Inc.
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 百度营销, Baidu Ads, 百度推广, Baidu Search Ads
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China百度营销 | 搜索推广 (search), 信息流推广 (feed), Baidu Search Promotion (搜索推广), Baidu Feed Ads (信息流推广), Baidu Brand ZoneAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass). | We run it in your own account | 百度营销-用科技让营销更简单, 26 October 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Other sellers in the same market
Does Baidu Marketing fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.