Subscription / repeat purchase
A Retention / LTV segment in E-commerce, set apart by cohort economics and recurring revenue. We judge it on LTV:CAC, churn, 90-day repeat revenue; platform-reported conversions are diagnostics.
Segment descriptors are planning references and are reviewed before publication.
- Channel candidates
- Google; Meta; retail media (candidates; verify account, country and format)
- +
- TikTok (where suitable); Pinterest
- Media versus partner channels
- Klaviyo or CRM lifecycle programs
- Primary KPI
- LTV:CAC, churn, 90-day repeat revenue
- Compliance and policy limits
- Consented CRM and customer lists only. Requires verification before launch.
- Reference service model
- Co-Pilot