Mobile free-to-play game
A Sales / Revenue segment in Gaming & Esports, set apart by install-to-payer funnel. We judge it on D7/D30 net ROAS; payer LTV; platform-reported conversions are diagnostics.
Segment descriptors are planning references and are reviewed before publication.
- Channel candidates
- Apple Ads; Google App campaigns (candidates; verify account, country and format)
- +
- TikTok; Meta; AppLovin / Unity (subject to eligibility)
- Media versus partner channels
- In-app events; onboarding
- Primary KPI
- D7/D30 net ROAS; payer LTV
- Compliance and policy limits
- Age, content and app store policies. Requires verification before launch.
- Reference service model
- Managed Growth