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Retail media and marketplaces

JD Jingzhuntong (JZT)

JD.com's retail media platform for search and display ads on JD for JD merchants and brands.

Sold by
JD.com
Media type
Online
How it is priced
cost per click, cost per thousand impressions
How results are measured
conversion tracking, platform reporting
Also known as
京准通, JD Ads, 京东广告, JD.com advertising

Where it runs and how we handle it

Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.

MarketProducts confirmedHow we handle itSource checked
China京准通JD search ads, JD display ads, JD recommendation adsAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass).Booked through the media owner, case by casehttps://jzt.jd.com/, 18 October 2026京东广告_京东数字营销平台_京准通官网-京东, 28 October 2026

Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.

Does JD Jingzhuntong (JZT) fit your plan?

The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

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