Advertising in Czechia
FOCUSADS plans campaigns for Czechia by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Seznam Sklik, Heureka, Alza; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- CZK
- Site languages
- Czech (Czechia), English (Czechia)
- Privacy regime
- EU GDPR and ePrivacy rules
- Verified local ad products
- 26
1
The media landscape in Czechia
26 advertising products in Czechia checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (11)
Apple Ads (App Store), BurdaMedia Extra, Czech News Center (CNC), Economia, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Apple Ads (App Store) | Apple Ads (App Store) | We run it in your own account | ads.apple.com, 3 November 2026 |
| BurdaMedia Extra | Booked through the media owner, case by case | burdamediaextra.cz, 3 November 2026 | |
| Czech News Center (CNC)CNC | Print, Online | Booked through the media owner, case by case | cncenter.cz, 27 October 2026 |
| Economia | Display, Print | Booked through the media owner, case by case | economia.cz, 3 November 2026 |
| Google Ads | Search, Performance Max, Display, Shopping | We run it in your own account | ads.google.com, 3 November 2026 |
| Meta Ads | Facebook ads, Instagram ads | We run it in your own account | facebook.com, 3 November 2026 |
| Microsoft Advertising | Search ads | We run it in your own account | ads.microsoft.com, 3 November 2026 |
| R2B2 | Display, Video | Booked through the media owner, case by case | r2b2.cz, 3 November 2026 |
| Radiohouse | Reklama v rádiu, RH Digital, Speciální operace | Booked through the media owner, case by case | radiohouse.cz, 30 October 2026 |
| Seznam.cz advertisingReklama Seznam.cz | Display, video and native ad sales across Seznam.cz and its news sites. | Booked through the media owner, case by case | seznam.cz, 31 October 2026 |
| Sklik | Search, Content network, Nákupy (product ads) | We run it in your own account | o-seznam.cz, 31 October 2026 |
Retail media and marketplaces (2)
Allegro Ads, Zboží.cz (Nákupy)
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Allegro Ads | Sponsored offers | We run it in your own account | allegro.cz, 3 November 2026 |
| Zboží.cz (Nákupy)Zboží.cz | Inzerce Nákupy | We run it in your own account | napoveda.sklik.cz, 1 November 2026 |
Property, auto, jobs and B2B (5)
Bazoš, Bezrealitky, Indeed Sponsored Jobs, Jobs.cz, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Bazoš | Top listings | Booked through the media owner, case by case | bazos.cz, 3 November 2026 |
| Bezrealitky | Listings | Booked through the media owner, case by case | bezrealitky.cz, 3 November 2026 |
| Indeed Sponsored Jobs | Sponsored Jobs | We run it in your own account | cz.indeed.com, 3 November 2026 |
| Jobs.cz | Job ads | Booked through the media owner, case by case | jobs.cz, 3 November 2026 |
| Sauto.cz | Dealer listings | Booked through the media owner, case by case | sauto.cz, 3 November 2026 |
Outdoor, broadcast, print and events (8)
Atmedia, BigBoard, Česká pošta direct mail, JCDecaux, …
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Atmedia | TV spots | Booked through the media owner, case by case | atmedia.cz, 3 November 2026 |
| BigBoard | Billboards | Booked through the media owner, case by case | bigboard.cz, 27 October 2026 |
| Česká pošta direct mail | Addressed mail, Unaddressed mail | Booked through the media owner, case by case | ceskaposta.cz, 3 November 2026 |
| JCDecaux | Airport (Letiště Praha), Public transport, Street furniture (citylights), Billboards | Booked through the media owner, case by case | jcdecaux.cz, 3 November 2026 |
| New Age Media | Cinema screen ads | Booked through the media owner, case by case | newagemedia.eu, 3 November 2026 |
| Rail Reklam | Station media, Train media | Booked through the media owner, case by case | railreklam.cz, 3 November 2026 |
| Skupina PrimaPrima | Televizní reklama | Booked through the media owner, case by case | skupinaprima.cz, 30 October 2026 |
| TV Nova (Nova Group)TV Nova | Televizní reklama, Sponzoring, Internetová reklama, SME sales | Booked through the media owner, case by case | novagroup.cz, 30 October 2026 |
More of the media landscape in Czechia
43 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (27)
- Adform FLOW
- AppLovin / AXON
- Centrum.cz
- Criteo
- Discord Ads
- Gmail
- Google Display & Video 360
- MAFRA
- Outbrain
- Pinterest Ads
- Quora Ads
- Reddit Ads
- Rohlik
- RTB House
- Snapchat Ads
- Spotify Advertising
- Spotify Advertising
- Taboola / Realize
- Teads
- Telegram Ads
- The Trade Desk
- TikTok Ads
- Twitch Ads
- Unity Ads
- Vltava Labe Media
- X Ads
- YouTube Ads
Retail media and marketplaces (8)
- Alza Ads
- alzaAds
- Heureka
- Heureka Ads
- Kaufland Ads
- Wolt Ads
- Zalando Marketing Services (ZMS)
- Zbozi.cz
Property, auto, jobs and B2B (3)
- foodora Ads
- LinkedIn Ads
- Sreality.cz
Outdoor, broadcast, print and events (5)
- Česká televize
- Český rozhlas advertising
- Media Club
- Prague Airport advertising
- PVA EXPO Praha
2
Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in CZK identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Czechia.
Localisation
Czech; local search intent and delivery.
3
Privacy, consent and regulatory notes
GDPR and DSA; country-specific health and product restrictions. Requires verification with qualified local advice.
The Seznam / Sklik ecosystem is significant in this market alongside global platforms.
4
How we plan here
- Check which global and local platforms can actually serve your category in Czechia: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Split Seznam Sklik and Google, set up consent and localize landing pages.
Channel pages relevant here
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
5
What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for Czechia
Advertising planning for Czechia: privacy and consent rules, local media candidates such as Seznam Sklik, Heureka, Alza, localization and first checks.