Broadcast TV and radio
Ad Alliance / RTL AdAlliance
Cross-media ad sales for RTL TV, streaming, digital and partner publishers.
- Sold by
- RTL Group / Bertelsmann
- Media type
- Offline
- How it is priced
- cost per thousand impressions, fixed placement fee, negotiated sponsorship
- How results are measured
- platform reporting, audience panel
- Also known as
- RTL AdAlliance, IP Deutschland
Where it runs and how we handle it
Offline inventory is booked with the media owner or its sales house. We plan, brief creative and check proof of delivery; we hold no reseller agreement with this owner.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| Austria | – | Booked through the media owner, case by case | RTL AdAlliance | RTL AdAlliance Austria, 26 October 2026 |
| Germany | – | Booked through the media owner, case by case | Home | Ad Alliance, 26 October 2026 |
| NetherlandsAd Alliance Nederland | – | Booked through the media owner, case by case | Jouw lokale total audio en video-partner | Ad Alliance, 26 October 2026 |
Other sellers in the same market
Does Ad Alliance / RTL AdAlliance fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

