Social and community
Weibo Ads
Promoted feed and brand ads on Sina Weibo.
- Sold by
- Weibo Corporation
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 微博广告, 超级粉丝通, Weibo Marketing
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China微博广告 | Weibo Fensitong (粉丝通), Weibo feed ads, 超级粉丝通 (feed ads)Advertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass). | Booked through the media owner, case by case | 微博广告中心 | 微博广告投放-微博推广-超级粉丝通, 2 November 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Other sellers in the same market
Does Weibo Ads fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.