# Advertising channels > Online and offline channels FOCUSADS can plan, grouped by family. Source page: https://focusads.si/en-gb/channels Updated: 2026-10-24 Channel pages describe fit, limits, measurement and the budget a meaningful test needs. Budget figures are FOCUSADS planning guidance, never platform minimums. ## Search - [Google Ads](https://focusads.si/en-gb/channels/google-ads): Search, Performance Max, Shopping, YouTube, Demand Gen and Display, each given a defined job in your plan and measured against qualified results. - [Google Search Ads](https://focusads.si/en-gb/channels/google-ads/search): Keyword campaigns for buyers already describing their problem. Built around intent clusters, landing pages and CRM-verified results. - [Performance Max](https://focusads.si/en-gb/channels/google-ads/performance-max): Google’s automated cross-inventory campaign type, run with brand exclusions, clean conversion signals and asset groups built per audience. - [Google Shopping Ads](https://focusads.si/en-gb/channels/google-ads/shopping): Product listing ads driven by your Merchant Center feed: titles, prices, availability and margin-based bidding decide what wins. - [Microsoft Advertising](https://focusads.si/en-gb/channels/microsoft-advertising): Bing, Yahoo and partner search plus the Microsoft Audience Network, often reaching older and B2B desktop audiences at lower cost per click. ## Social - [Demand Gen](https://focusads.si/en-gb/channels/google-ads/demand-gen): Image and video ads in Google’s feed surfaces, used to create demand and retarget with lookalike-style audiences from your own data. - [Meta Ads](https://focusads.si/en-gb/channels/meta-ads): Facebook, Instagram, Messenger and Audience Network campaigns run on creative testing, Conversions API data and CRM-verified results. - [Facebook Ads](https://focusads.si/en-gb/channels/meta-ads/facebook): Facebook Feed, Marketplace, Groups-adjacent placements and lead forms, planned for audiences that still spend most of their social time there. - [Instagram Ads](https://focusads.si/en-gb/channels/meta-ads/instagram): Reels, Stories, Feed and Explore placements built around vertical video, creator-style content and shoppable catalogues. - [LinkedIn Ads](https://focusads.si/en-gb/channels/linkedin-ads): Account and job-function targeting for B2B buying committees, measured on meetings, opportunities and pipeline value from your CRM. - [TikTok Ads](https://focusads.si/en-gb/channels/tiktok-ads): In-feed, Spark and shop ads built from native-looking video, with event tracking that shows whether views turned into revenue. - [Reddit Ads](https://focusads.si/en-gb/channels/reddit-ads): Community and keyword-targeted ads on Reddit, suited to considered purchases where buyers ask peers for advice. - [Pinterest Ads](https://focusads.si/en-gb/channels/pinterest-ads): Promoted pins and shopping ads that reach people planning homes, weddings, outfits and trips before they choose a brand. - [Snapchat Ads](https://focusads.si/en-gb/channels/snapchat-ads): Full-screen video, AR lenses and story ads for younger audiences, strongest in markets with high Snapchat usage. - [X Ads](https://focusads.si/en-gb/channels/x-ads): Promoted posts and video around topics, events and keywords, used selectively where your audience follows real-time conversation. ## Video - [YouTube Ads](https://focusads.si/en-gb/channels/google-ads/youtube): Video campaigns for awareness, consideration and action, planned with reach targets, creative testing and brand-search lift measurement. ## Retail media - [Amazon Ads](https://focusads.si/en-gb/channels/amazon-ads): Sponsored Products, Brands and Display plus Amazon DSP, planned against margin after Amazon fees and organic rank effects. - [Walmart Connect and retail media networks](https://focusads.si/en-gb/channels/retail-media): Walmart Connect, Tesco Media, Carrefour Links, Cartology and other retailer networks, planned per market with closed-loop sales reporting. - [Marketplace advertising](https://focusads.si/en-gb/channels/marketplace-advertising): Sponsored listings on regional marketplaces, planned per market where local platforms outsell Amazon. - [Retail and point-of-sale media](https://focusads.si/en-gb/channels/retail-point-of-sale-media): Shelf, end-cap, in-store screen and sampling media inside retailers, measured with store sales data and test-versus-control stores. ## Programmatic - [Google Display Ads](https://focusads.si/en-gb/channels/google-ads/display): Banner and responsive display ads across the Google Display Network, limited to remarketing, contextual and managed placements. - [Programmatic display](https://focusads.si/en-gb/channels/programmatic-display): DSP-bought display and native ads with curated deals, supply-path controls and viewability standards. - [DV360 and enterprise programmatic](https://focusads.si/en-gb/channels/dv360-enterprise-programmatic): Display & Video 360 and enterprise DSPs for large advertisers that need unified frequency, deals and governance across markets. - [Retargeting and remarketing](https://focusads.si/en-gb/channels/retargeting-remarketing): Cross-channel remarketing with frequency caps, recency rules and holdout tests that show what would have happened anyway. ## Ctv audio - [Connected TV and OTT](https://focusads.si/en-gb/channels/ctv-ott): Streaming TV ads on smart TVs and streaming services, with household targeting, frequency control and geo-based lift measurement. - [Audio and streaming ads](https://focusads.si/en-gb/channels/audio-streaming): Spotify, podcast networks and streaming radio, used for reach during commutes, workouts and work hours. ## App - [Apple Search Ads](https://focusads.si/en-gb/channels/apple-search-ads): App Store search ads that capture high-intent iOS users, measured on downstream events, not installs alone. - [App user acquisition](https://focusads.si/en-gb/channels/app-acquisition): Google App campaigns, Apple Search Ads, Meta, TikTok and app networks, optimised toward in-app events and retention. ## Ooh - [Out-of-home advertising (OOH)](https://focusads.si/en-gb/channels/out-of-home): Billboards, transit, airport and street furniture chosen by who passes them and how often, with response tracked back to search, site and sales. - [Billboard advertising](https://focusads.si/en-gb/channels/out-of-home/billboards): Roadside and large-format billboards selected by traffic, audience and proximity to where purchases happen. - [Transit advertising](https://focusads.si/en-gb/channels/out-of-home/transit-advertising): Bus, rail, metro and station media that reaches commuters several times a week, with dwell time for QR codes and detail. - [Airport advertising](https://focusads.si/en-gb/channels/out-of-home/airport-advertising): Terminal, lounge and gate media reaching travellers with time and spending power, priced at a premium. - [Digital out-of-home (DOOH)](https://focusads.si/en-gb/channels/digital-out-of-home): Digital billboards, mall and station screens bought programmatically or direct, with dayparting, weather triggers and faster changes than print. ## Broadcast - [Cinema advertising](https://focusads.si/en-gb/channels/cinema-advertising): Pre-film spots in cinemas, bought by film, audience profile and location, for brands that need undivided attention. - [Radio advertising](https://focusads.si/en-gb/channels/radio-advertising): Commercial radio spots planned by station audience, daypart and frequency, measured with response codes and regional search lift. - [Television advertising](https://focusads.si/en-gb/channels/tv-advertising): Linear TV airtime planned by reach, frequency and cost per rating point, with spot-level response tracking on web and search. ## Print - [Print advertising (magazines and newspapers)](https://focusads.si/en-gb/channels/print-advertising): Trade, specialist and national print chosen by readership, with offer codes and URLs that show which titles respond. ## Direct - [Direct mail](https://focusads.si/en-gb/channels/direct-mail): Addressed and door-drop mail planned with data protection rules, personalised offers and control groups. ## Experiential - [Sponsorships](https://focusads.si/en-gb/channels/sponsorships): Sports, cultural and industry sponsorships evaluated on audience fit, rights and activation plans that turn presence into measurable response. - [Events and exhibitions](https://focusads.si/en-gb/channels/events-exhibitions): Exhibitions, conferences and brand events planned with pre-show targeting, lead capture rules and post-show follow-up tied to CRM.