# Goals and industries > The commercial Goals and industries FOCUSADS plans for, with links to each page. Source page: https://focusads.si/en-gb/solutions Updated: 2026-10-24 A plan starts from one commercial Goal and the buyer behind it (the Goal Segment), inside one industry and market. ## Goals - [Awareness](https://focusads.si/en-gb/solutions/awareness): Plan awareness campaigns around qualified reach, frequency and brand search, with clear limits on what awareness data can prove. - [Traffic & Consideration](https://focusads.si/en-gb/solutions/consideration): Drive relevant consideration: engaged visits to product and comparison pages, not raw traffic volume. - [Qualified Leads](https://focusads.si/en-gb/solutions/qualified-leads): Plan lead generation on cost per qualified lead (CPQL) with CRM-verified MQL/SQL definitions, not raw cost per lead. - [Appointments & Bookings](https://focusads.si/en-gb/solutions/appointments-bookings): Plan for completed appointments and bookings, with no-shows and cancellations removed, not just booking requests. - [Sales & Revenue](https://focusads.si/en-gb/solutions/sales-revenue): Plan sales campaigns on net revenue and contribution margin after returns and cancellations, not gross platform ROAS. - [Retention & LTV](https://focusads.si/en-gb/solutions/retention-ltv): Grow repeat revenue and cohort LTV using consented CRM data, with clear limits on audience use. - [B2B Pipeline](https://focusads.si/en-gb/solutions/b2b-pipeline): Build B2B pipeline measured on SQLs, RFQs, opportunities and won revenue, not form fills. - [Partner Acquisition](https://focusads.si/en-gb/solutions/partner-acquisition): Acquire distributors, dealers and partners measured on verified and signed agreements. ## Industries - [E-commerce advertising and growth planning](https://focusads.si/en-gb/industries/e-commerce): Plan e-commerce acquisition on contribution margin, not platform ROAS. Feed quality, new-customer CAC and return-adjusted profit, by market. - [Real estate lead and sales planning](https://focusads.si/en-gb/industries/real-estate): Real estate acquisition planned around qualified viewings and closed deals, with housing-ad targeting rules and broker licensing checked first. - [Travel and hospitality booking growth](https://focusads.si/en-gb/industries/tourism-travel-hospitality): Grow direct bookings for hotels and travel brands with cancellation-adjusted CPA, direct booking share and inventory-aware channel plans. - [Medical tourism acquisition with privacy safeguards](https://focusads.si/en-gb/industries/medical-tourism): Medical tourism marketing focused on consented qualified consultations, without sensitive health data in ad platforms or standard systems. - [Car rental booking and fleet growth](https://focusads.si/en-gb/industries/car-rental): Car rental acquisition planned on completed rentals and contribution, with location-level inventory, deposit and fee transparency. - [Automotive and auto parts acquisition](https://focusads.si/en-gb/industries/automotive-auto-parts): Automotive and parts growth based on confirmed-fit orders, test drives and net margin, with VIN and fitment data driving the plan. - [Restaurant, food delivery and grocery growth](https://focusads.si/en-gb/industries/restaurants-food-grocery): Restaurant and grocery acquisition measured on net order margin after commissions and repeat rate, not order count alone. - [Fashion and apparel growth planning](https://focusads.si/en-gb/industries/fashion-apparel): Fashion acquisition planned on return-adjusted margin by size and variant, with creative testing and consented CRM retention. - [Beauty and personal care growth planning](https://focusads.si/en-gb/industries/beauty-personal-care): Beauty acquisition built on substantiated claims, verified new-customer LTV/CAC and consented retention, not before/after promises. - [Furniture and home decor acquisition](https://focusads.si/en-gb/industries/furniture-home-decor): Furniture growth measured on qualified quote-to-sale and net delivered margin, including delivery, installation and returns. - [Electronics retail and B2B acquisition](https://focusads.si/en-gb/industries/electronics): Electronics growth planned on net margin per SKU and warranty-adjusted ROAS, with feed accuracy and technical claim review. - [Software and SaaS pipeline growth](https://focusads.si/en-gb/industries/software-saas): SaaS acquisition planned on pipeline-sourced ARR and CAC payback, connecting trials and demos to paying accounts. - [Gaming and esports acquisition](https://focusads.si/en-gb/industries/gaming-esports): Game growth planned on D7/D30 ROAS, payer conversion and LTV rather than installs, with age-safe creative and privacy-aware attribution. - [Construction and renovation lead quality](https://focusads.si/en-gb/industries/construction-renovation): Construction and renovation acquisition measured on qualified site visits and signed jobs, filtered by service area and capacity. - [Import, export and international trade acquisition](https://focusads.si/en-gb/industries/import-export-international-trade): International trade acquisition focused on verified buyers and decision makers, with sanctions and trade compliance gates before outreach. - [Manufacturing, wholesale and distribution growth](https://focusads.si/en-gb/industries/manufacturing-wholesale-distribution): Manufacturing and wholesale acquisition based on validated RFQs that fit MOQ and capacity, with separate distributor and buyer funnels. - [Logistics and freight forwarding pipeline](https://focusads.si/en-gb/industries/logistics-cargo-freight-forwarding): Freight and logistics acquisition measured on qualified lane RFQs and booked shipment margin, with lane and equipment qualification.