# FOCUSADS Superintelligence

> The advertising decision system behind every FOCUSADS plan: its parts, inputs and limits.

Source page: https://focusads.si/en-gb/superintelligence
Updated: 2026-10-24

FOCUSADS Superintelligence is our advertising decision system. Every day it re-evaluates the media in 30 markets against your economics and your buyer, and a strategist reviews every plan before it becomes a written quote.

## Five parts, named on every plan

- Media registry: Every seller we can plan, by market, with the page we checked and the date we checked it.
- Scoring model: Ranks the options for your brief on 8 weighted factors. Version v2.1, published on the methodology page.
- Rules: Removes any option that breaks one of 14 hard rules before scoring, such as a channel that does not sell in your country.
- Strategist review: A strategist reviews the plan before it becomes a written quote and approves it.
- Decision log: Every change after launch, with its reason and the person who approved it.

## Six inputs, one decision

Leave any one out and the plan gets worse in a predictable way. That is why none of them is optional.

- Market intelligence: Which media can legally and practically run in the country, checked on the sellers’ own pages and dated.
- Buyer intent: Where the buyer is in the decision: already searching, comparing on a marketplace, or not yet aware a solution exists.
- Commercial economics: What one order, lead or dealer is worth, and therefore what it may cost. Margin limits the bid before any platform does.
- Media access: Whether we run a channel in your own account, book it through the media owner, or can only advise on it.
- Measurement: How a result will be counted, and how confident that count can be. Offline media is measured with tests, not invented attribution.
- Human accountability: A strategist approves the plan before it becomes a quote. Every change after launch is logged with its reason and the person who approved it.

## What FOCUSADS Superintelligence does

- Ranks the media options for one brief and shows the score and the reasons behind each.
- Removes any channel that breaks a hard rule before scoring starts, and says which rule.
- Lists only sellers checked on their own pages, with the date of the check.
- Prices every line of the plan: media to the platforms, fees to us.

## What it leaves to people

- Approving budget. Every move waits for your sign-off.
- Approving the plan. A strategist reviews it before it becomes a quote.
- Proving lift. Geo tests and holdouts, run with your team, show what a channel added.
- Adding sellers. A strategist checks each one on the seller’s own pages first.

Scores rank options for this brief. They are not sales forecasts.

## Built

- The scoring model: eight weighted factors and thirteen hard rules, published on the methodology page.
- The media registry, with each listing’s source and the date it was checked.
- The client dashboard and operations console, with an action trail on every change.
- Plan export as a PDF, and a strategist review of any plan on request.

## In delivery

- A structured field for a strategist to override a score, with the reason recorded.
- Native-language page copy for markets beyond English and Turkish.
- Published case studies, which wait for each client’s written approval.

The method in detail: https://focusads.si/llms/methodology.md