Five ways to work with us
Each model sets who runs the campaigns and how much of our time you get. Media is never inside these prices: it is paid to the platforms and publishers from your own accounts.
- Self-Service
1.930kr./ month
2.330 kr. setup
Teams with campaign skills and a modest monthly media budget who want a plan they can run themselves.
- Co-Pilot
10.000kr./ month
8.000 kr. setup
In-house teams that want decisions checked before money moves.
- Our usual starting pointManaged Growth
23.300kr./ month
20.000 kr. setup
Businesses that want one accountable operator for paid media.
- Signature
From43.300kr./ month
From 53.300 kr. setup
Luxury property, high-ticket B2B and other sales where one deal outweighs a month of media.
- Enterprise Hybrid
From60.000kr./ month
From 53.300 kr. setup
Multi-market advertisers, procurement-led buyers and groups with several brands.
Every PDF and print is digitally sealed with the date and time its prices were valid, because prices can change.
Prices in Danish Krone include VAT. Checkout charges the amount shown, in the same currency.
Media is paid to the platforms from your own accounts. The figures here are FOCUSADS fees only. “From” means the price depends on markets, brands and teams. Your written proposal states the exact figure before anything is signed.
Converted from our US dollar list prices at the reference rate of 1 USD = 6,6634 DKK on 2 November 2026, rounded and updated weekly. Your quote fixes the amount until you pay.
What you pay us and the platforms
A finance team should be able to read a media proposal in two minutes and see which money buys advertising and which money buys work. Ours has two kinds of line. Your media budget goes straight to Google, Meta, LinkedIn or the publisher and is billed to your own account. FOCUSADS charges a monthly service fee, a one-time setup and, only where your plan shows a reason, fixed-price work on landing pages, tracking, CRM and creative. You approve each line before it starts. Every engagement starts with a FOCUSADS Superintelligence plan: a funded, priced media mix for your brief.
Which model fits your media budget
These are the rules the planner uses to recommend a model. Your plan states the reason for its choice, and you can ask for another.
| Your situation | Recommended model |
|---|---|
| Under 16.500 kr. of monthly media, and a team that runs its own campaigns | Self-Service |
| 16.500 kr. to 100.000 kr. of monthly media, with at least one person in-house who runs campaigns | Co-Pilot |
| Nobody in-house to run campaigns, or 100.000 kr. and more of monthly media in one or two markets | Managed Growth |
| Three or more markets, or a company of 1,000+ people | Enterprise Hybrid |
| A sale worth around 6.650.000 kr. or more, such as property or industrial contracts | Signature |
The models in detail
| Self-Service1.930 kr. / month2.330 kr. one-time setup | Co-Pilot10.000 kr. / month8.000 kr. one-time setup | Managed Growth23.300 kr. / month20.000 kr. one-time setup | SignatureFrom 43.300 kr. / monthFrom 53.300 kr. one-time setup | Enterprise HybridFrom 60.000 kr. / monthFrom 53.300 kr. one-time setup | |
|---|---|---|---|---|---|
| Who it is for | Teams with campaign skills and a modest monthly media budget who want a plan they can run themselves. | In-house teams that want decisions checked before money moves. | Businesses that want one accountable operator for paid media. | Luxury property, high-ticket B2B and other sales where one deal outweighs a month of media. | Multi-market advertisers, procurement-led buyers and groups with several brands. |
| Who runs the campaigns | You run all campaigns in your own ad accounts. FOCUSADS does not make changes in your accounts. | Your team runs campaigns; FOCUSADS acts as an external advisor and may share defined tasks. | FOCUSADS operates campaigns in ad accounts that you own, using revocable, least-privilege access. | FOCUSADS operations work alongside your sales representatives; you keep ownership of accounts and assets. | Your internal team and FOCUSADS share execution under an agreed RACI. |
| Included scope | 2 channels, 1 market, 1 goal segment | 2 channels, 1 market, 2 goal segments | 2 channels, 1 market, 2 goal segments | 3 channels, 1 market, 1 goal segment | 4 channels, 2 markets, 4 goal segments |
| Variable fee | None. The service fee is flat. | None. The service fee is flat. | Plus 8% of approved monthly media above 100.000 kr.. | Plus 6% of approved monthly media above 133.000 kr.. | Plus 5% of approved monthly media above 200.000 kr.. |
| Each extra | - | channel 2.330 kr., market 3.330 kr., segment 1.670 kr. | channel 3.000 kr., market 4.660 kr., segment 2.330 kr. | channel 4.660 kr., market 8.000 kr., segment 4.000 kr. | channel 4.000 kr., market 6.660 kr., segment 3.000 kr. |
| Human involvement | Software-led. A strategist reviews your plan once at onboarding; you run the campaigns. | A named strategist, monthly working session and written action list. Your team executes. | FOCUSADS operates campaigns daily in accounts you own, within budgets you approve. | Senior-led engagement for high-value, low-volume sales with partner and sales-team coordination. | Dedicated pod across markets, working alongside your internal and agency teams. |
| Reporting | Dashboard with your data and guided recommendations. | Dashboard plus a monthly Business Impact report. | Daily verified snapshots, monthly Business Impact PDF and review meeting. | Executive reporting focused on qualified buyers, meetings and closed value. | Market-level and consolidated executive reporting, custom cadence. |
| Account access | No FOCUSADS changes in your accounts. | Advisory access only, unless you assign defined tasks. | Least-privilege operator access, revocable at any time. | Operator access plus CRM outcome review with your sales team. | Role-based access per market and team, audit logs. |
| Landing page and tracking | Landing page and tracking work available as fixed-price add-ons. | Tracking audit included; builds are fixed-price add-ons. | Landing page and tracking scoped in your plan as fixed-price add-ons. | Bespoke landing experience and CRM integration scoped per project. | Measurement governance included; builds scoped per market. |
| Support | Standard dashboard ticket support is included. Optional phone or online meetings are paid add-ons priced before booking. Corrections of issues caused by FOCUSADS never require a paid call. | Standard dashboard ticket support is included. Optional phone or online meetings are paid add-ons priced before booking. Corrections of issues caused by FOCUSADS never require a paid call. | Standard dashboard ticket support is included. Optional phone or online meetings are paid add-ons priced before booking. Corrections of issues caused by FOCUSADS never require a paid call. | Standard dashboard ticket support is included. Optional phone or online meetings are paid add-ons priced before booking. Corrections of issues caused by FOCUSADS never require a paid call. | Standard dashboard ticket support is included. Optional phone or online meetings are paid add-ons priced before booking. Corrections of issues caused by FOCUSADS never require a paid call. |
| Plan with this package | Plan with this package | Plan with this package | Request a scoped proposal | Request a scoped proposal |
Charged separately when your plan needs them
- Your media budget, paid to each platform or publisher
- Landing page design and build
- Tracking and measurement set-up
- Creative, copy and translation
- CRM and conversion work
- Third-party tools and production, at cost
What you pay, and to whom
- Media budget Paid to platforms and publishers
- Your advertising money. Billed by Google, Meta, LinkedIn, TikTok or the media owner to an account in your company’s name. It never appears on a FOCUSADS invoice.
- Monthly service fee Paid to FOCUSADS, recurring
- Strategy, campaign operation and reporting at the level of your package. Three packages include a variable part above a stated media threshold, shown in the package table.
- One-time setup Paid to FOCUSADS, once
- Onboarding, account access, plan sign-off, naming conventions and the launch checklist.
- Landing page and tracking Paid to FOCUSADS, only if the plan needs it
- Build Your Plan decides whether your existing page can carry the campaign and which tracking is missing, and shows the reason. Fixed prices in the table below.
- CRM and conversion work Paid to FOCUSADS, only if the plan needs it
- Connecting your CRM so qualified leads and sales flow back to the ad platforms. Fixed price for standard CRMs; custom systems are quoted.
- Copy, translation and creative Paid to FOCUSADS, optional
- Ad copy and landing-page text in each market’s language, written or reviewed by a native speaker, plus launch creative. Quoted per language and per project, because the volume depends on your plan.
- Third-party tools and production Paid to the provider
- Server-side tagging hosting, consent platforms, call tracking, print or broadcast production. Listed separately and passed on at cost.
- Taxes Included in FOCUSADS prices
- Every FOCUSADS price includes VAT, so nothing is added at checkout. Taxes on media are charged by each platform on its own invoice.
Add-ons, priced in advance
Build Your Plan selects the items your goal needs and gives the reason for each. Items marked “By written quote” depend on volume or your systems, so we price them after seeing the scope. Nothing starts without your written approval.
Landing pages 3
| New campaign landing pagefirst page | Message architecture, copy structure, responsive build on your domain or a subdomain, form with spam protection, consent banner check, tracking hooks and launch QA. | 12.000 kr. |
|---|---|---|
| Landing page variantper extra market, language or segment variant | Localised copy (native review), currency and legal adjustments, separate tracking parameters. Built on the approved first page. | 4.330 kr. |
| Landing page optimisationper page | Conversion audit of an existing page, prioritised fixes (headline, offer, form, proof, speed) implemented or specified for your developer. | 5.000 kr. |
Measurement and feeds 9
| Measurement foundation (GA4, GTM, consent mode)one-time | GA4 property and GTM container, consent mode v2 wired to your consent banner, primary conversion events defined and tested, tags for up to two ad platforms. | 6.000 kr. |
|---|---|---|
| Tracking audit and repairone-time | For partial setups: duplicate and missing events found, conversion definitions aligned, consent behaviour verified, evidence recorded. | 4.000 kr. |
| Additional platform tag and conversion APIper additional platform | Pixel or tag plus the platform conversion API where it exists, deduplicated against browser events. | 1.330 kr. |
| Ecommerce purchase and value trackingone-time | Purchase, revenue, tax/shipping split and product data through the data layer of your ecommerce platform. | 3.330 kr. |
| Lead lifecycle trackingone-time | Form submit, qualified lead, booked meeting and won stages defined once and captured with click identifiers. | 4.660 kr. |
| Server-side tagging and enhanced conversionsone-time | Server GTM container, enhanced conversions and platform conversion APIs from the server. Hosting is billed by the hosting provider to you. | 9.330 kr. |
| CRM outcome integrationone-time | Qualified, opportunity and won outcomes sent back to the ad platforms (offline conversion import) so bidding learns from real sales. | 8.000 kr. |
| Call trackingby quote | Only when phone calls are a real conversion path. Provider, numbers and call recording rules agreed in writing first. | By written quote |
| Product feed and Merchant Center setupone-time | Feed mapping (titles, GTIN, price, stock, shipping), Merchant Center diagnostics cleared, supplemental feed for margin labels. | 6.000 kr. |
Creative 3
| Ad copy and page translationby quote, per language | Ad copy, landing page text and form messages written or adapted by a native speaker for each extra language, then reviewed against local ad policies. Quoted once the word count is known. | By written quote |
|---|---|---|
| Launch creative packfrom, one-time | Static and short-video edits for the selected channels built from your existing photos, footage and brand files. | From 10.000 kr. |
| Video or broadcast productionby quote | New shoots, TV/radio spots or print production. Quoted per project with third-party costs shown separately. | By written quote |
Consulting 2
| Strategy workshopfrom, per workshop | Half-day session with your leadership on goals, economics, market order and measurement, followed by a written decision memo. | From 16.700 kr. |
|---|---|---|
| Enterprise media governanceby quote | Multi-market budget governance, procurement and security reviews, agency coordination. Scoped in writing. | By written quote |
Rules we hold ourselves to
- No hidden fees. Every line has a name, an amount and a reason.
- Media spend is never invoiced as FOCUSADS revenue.
- Add-ons start only after you approve them in writing.
- Scope changes come with a revised quote before any work.
- You own your ad accounts, data and creative.
- No promised ROAS, lead count or revenue. We commit to the work, the measurement and an honest report.
Pricing questions
Why is media not included in the fee?
Because it is your money and your account. Platforms bill you directly, so you always see the real spend and keep the payment history, credits and account ownership.
What does "From" mean on Enterprise Hybrid and Signature?
Those packages depend on the number of markets, brands and teams involved. The starting price is the minimum for a single-market scope; your written proposal lists the exact figure before anything is signed.
Is there a minimum term?
No, unless you chose one on your order form. Monthly packages run month to month, and you can cancel at any time with no exit fee: the service ends at the close of the month you have already paid for. Setup and approved add-ons are one-time fees.
How does the variable fee work?
Managed Growth adds 8% of approved monthly media above 15,000 USD. Signature adds 6% above 20,000 USD, and Enterprise Hybrid 5% above 30,000 USD. Below each threshold the service fee is flat. Example: Managed Growth with 20,000 USD of media pays 3,500 USD plus 8% of 5,000 USD, so 3,900 USD a month.
Can we pay in another currency?
Quotes and checkout use the currency of your market, at the amounts shown on this page. If you need a different currency, ask in your proposal request.
See the numbers for your plan
Answer questions about your market, goal, budget and setup. You get the recommended package, each add-on with its reason, the media split, and monthly and one-time totals on separate lines.