Food delivery
A Sales / Revenue segment in Restaurants, Food & Grocery, set apart by platform commission and repeat orders. We judge it on order contribution after commission; platform-reported conversions are diagnostics.
Segment descriptors are planning references and are reviewed before publication.
- Channel candidates
- Meta; Google local; delivery-app retail ads (candidates; verify account, country and format)
- +
- TikTok; local app advertising
- Media versus partner channels
- Loyalty; first-party ordering
- Primary KPI
- Order contribution after commission
- Compliance and policy limits
- Delivery area and pricing. Requires verification before launch.
- Reference service model
- Managed Growth