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The decision system behind every FOCUSADS plan

FOCUSADS Superintelligence is our advertising decision system. Every day it re-evaluates the media in 30 markets against your economics and your buyer, and a strategist reviews every plan before it becomes a written quote.

It does one job: decide where the next advertising budget should go, for one business, in one market, today. Then it decides again tomorrow.

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30
markets evaluated daily
1 019
advertising sellers tracked
731
market listings verified at source
2 176
market and buyer segment combinations
169
sub-industries modelled
14
hard gates before any ranking

Five layers, one decision

Each layer feeds the next. The output is a funded plan with a reason for every line, signed by a person.

  1. Market intelligence

    A registry of advertising sellers in every market we serve: global platforms, local search engines, marketplaces, publishers, broadcasters, outdoor, transit and cinema. Each listing carries the page we checked, the date we checked it and how confident we are.

    • Local search share and attention by country
    • Platform policy and advertiser eligibility
    • Validity windows: stale facts drop out of new plans

  2. Buyer and economics

    Your industry, sub-industry and buyer segment, with the trigger that starts a purchase and the time it takes. Your economics turn that into a cost an outcome may carry.

    • Segment triggers and proof of purchase
    • Permitted cost per outcome from margin and close rate
    • Team capacity, so the plan never buys leads nobody can call

  3. Decision engine

    Gates remove what cannot run. The engine ranks what can, gives each line a role and funds only what can learn at your budget. How it weighs and combines the signals is proprietary and version-controlled.

    • Gates before ranking, with the reason recorded
    • Roles: primary, supporting or test
    • Local sellers compete with global platforms on equal terms

  4. Delivery integration

    Approved decisions reach your campaigns through the FOCUSADS integration in your own ad accounts, feeding them in real time so spend follows the plan as conditions change.

    • Runs inside accounts you own and pay for
    • Every change waits for a recorded approval
    • Remove our access and the integration stops

  5. Governance

    A strategist reviews every plan before it becomes a quote. Every proposal, approval and change after launch is kept in a decision log you can read.

    • Strategist sign-off before you see a plan
    • Overrides carry a written reason
    • A full action trail for audits and procurement

One day inside the system

Every day, for every market, channel and sector we operate in, the same loop runs.

  1. 1

    Re-check

    Market facts that are due are checked again on the sellers’ own pages.

  2. 2

    Re-rank

    Every active plan is evaluated again against today’s facts and the latest confirmed outcomes.

  3. 3

    Propose

    Where the best allocation has moved, the strategist sees the change and its reason.

  4. 4

    Approve

    Nothing changes in your accounts until the change is approved.

  5. 5

    Feed

    Approved signals reach your campaigns in real time.

Why it cannot simply be copied

Anyone can buy the same platforms. What sits behind the decision took years of research and delivery to build, and it keeps changing.

A registry built seller by seller

Every listing was checked on the seller’s own advertising pages, market by market, and is re-checked on a schedule. That work cannot be scraped from a single source.

Combination knowledge

Which channel does which job, for which buyer, in which country. Thousands of market and segment combinations, each with its own primary, supporting and local media.

Proprietary weighting

The way signals are weighed and combined is tuned continuously and never published. Clients see the reasoning for their own plan; nobody sees the recipe.

People in the loop

Strategists who know the markets sign every plan and every change. The system narrows the options; accountable people make the call.

Change one input, and the plan changes

Two runs of the live system, each with one input changed.

Same retailer, different country

An online retailer with 93 000 kr a month of media, run for the United States and for South Korea. In South Korea the plan funds the local search and messaging leaders next to Google.

United States

Funded

  • Google Search25 440 kr
  • Google Shopping24 980 kr
  • Meta (Facebook and Instagram)18 500 kr
  • Microsoft Advertising14 800 kr
  • TikTok Ads9 250 kr

Left out

Amazon Ads, Walmart Connect, Connected TV (CTV/OTT), Out-of-home (billboards and transit)

Local sellers to review

Spotify Advertising, Spectrum Reach, VIZIO Ads, Condé Nast advertising

South Korea

Funded

  • NAVER Search Ads22 210 kr
  • Google Search21 280 kr
  • Google Shopping21 280 kr
  • Kakao Moment (Kakao Business)19 890 kr
  • Microsoft Advertising8 330 kr

Left out

Amazon Ads, 11st Ads, Coupang Ads, Gmarket / Auction Ads (ESM AD)

Local sellers to review

NAVER GFA (Performance Display Ads), Baemin, Buzzvil, Dable

Same manufacturer, different budget

A British manufacturer seeking qualified pipeline, at 28 000 kr and at 230 000 kr a month. At the lower budget the plan concentrates rather than spreading money too thin to learn.

28 000 kr a month

Funded

  • Google Search16 010 kr
  • Google Performance Max12 030 kr

Left out

Google Shopping, Amazon Ads, Direct mail, Digital out-of-home (DOOH)

Local sellers to review

dmg media, Future plc, Guardian Advertising, Immediate Media

230 000 kr a month

Funded

  • LinkedIn Ads41 730 kr
  • Google Performance Max39 320 kr
  • Direct mail39 320 kr
  • YouTube38 860 kr
  • Google Search31 000 kr
  • Microsoft Advertising20 820 kr
  • Reddit Ads18 970 kr

Left out

Google Shopping, Amazon Ads, Apple Search Ads

Local sellers to review

Spotify Advertising, dmg media, Future plc, Guardian Advertising

What it decides, and what it leaves to people

What FOCUSADS Superintelligence does

  • Decides where the next budget goes for one brief, and explains every funded line.
  • Removes any channel that fails a hard gate, and names the gate.
  • Uses only sellers checked on their own pages, with the date of the check.
  • Prices every line: media to the platforms, fees to us.
  • Re-evaluates active plans every day and proposes changes with reasons.

What it leaves to people

  • Approving budget. Every move waits for your sign-off.
  • Approving the plan. A strategist reviews it before it becomes a quote.
  • Proving lift. Geo tests and holdouts, run with your team, show what a channel added.
  • Ending the service. You can stop at any time; your accounts and data stay with you.

A plan is a decision about where to test and fund first. It is not a sales forecast.

Put your own brief through it

Five questions give you a first allocation. The full planner adds your economics and shows every reason.

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