FOCUSADS vs AdRoll
AdRoll runs retargeting and awareness campaigns on its own buying platform across display, social, CTV, DOOH and other channels, with self-serve pay-as-you-go ads and managed packages. FOCUSADS plans and runs campaigns inside the client’s own accounts on each platform, including search and offline media. Retargeting is one tactic in our plans; with AdRoll it is the core use case.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | AdRoll |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Ad platform with self-serve and managed options |
| Where media is bought | In the client’s own accounts on each platform | Through AdRoll’s platform |
| Search advertising | Search engines in each market planned where search intent exists | Not listed among AdRoll channels |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Pay-as-you-go media; managed packages via sales |
| Account ownership | Ad accounts stay in the client’s name; FOCUSADS works through partner or agency access | Campaigns run in the AdRoll account |
Best for
Where AdRoll is the stronger choice
Small and mid-size e-commerce brands that want retargeting running quickly
Teams that prefer one platform to buy display, social and CTV retargeting
Where FOCUSADS fits better
Advertisers that need search, social, retail and offline planned as one system
Companies that want every ad account and data asset to stay in their name
Where FOCUSADS is different
Account ownership
FOCUSADS works through partner access to accounts the client owns, so history and audiences stay with the client if the relationship ends.
Planning scope
We start from the outcome and economics and choose channel roles across the funnel; retargeting is weighed like any other channel.
What the competitor publishes
Offers self-service pay-as-you-go ads, managed services with qualifying ad spend, and an Advanced Package with an annual commitment. 1
Lists channels including ChatGPT ads, connected TV, digital out-of-home, display, mobile, native, social and video. 1
Offers account-based marketing under the AdRoll ABM name. 1
Sources
- AdRoll, Pricing and packages, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
AdRoll is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
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