Name the result first
A brief that starts with “we need TikTok” has already skipped the expensive question. We start from one result your finance team will count (revenue, qualified leads, bookings, pipeline, dealer applications, retention or measured awareness), then set the channels, the budget logic and the test that proves it worked.
Choose by business result
Pick the one result that matters most this quarter. If two compete, plan them separately: they need different measurement.
- AwarenessAwarenessYou need more of the right people to know your brand before they are ready to buy, and you want to know what that reach is worth.Measured by: Qualified reach, branded search and brand lift where a study is available
- Traffic & ConsiderationConsiderationYou want qualified visitors who read, compare and come back, and you want to stop paying for clicks that bounce in three seconds.Measured by: Relevant product or service evaluation, such as engaged visits after content
- Qualified LeadsConversionYou need more leads your sales team will actually call, and you are tired of paying for form fills that never pick up the phone.Measured by: Verified MQL/SQL · 9 Goal Segments
- Appointments & BookingsConversionYou run on booked time: viewings, consultations, test drives, tables or rentals. Empty slots cost you directly.Measured by: Completed bookings or meetings · 14 Goal Segments
- Sales & RevenueConversionYou sell online or through a measurable checkout and want growth that stays profitable after returns, fees and shipping.Measured by: Net revenue and contribution margin after returns and cancellations · 19 Goal Segments
- Retention & LTVRetentionYour growth depends on customers buying again or staying subscribed, and you want to spend acquisition money on people who will last.Measured by: Repeat purchase and cohort LTV · 4 Goal Segments
- B2B PipelineConversionYou sell to businesses with a buying committee and a long cycle, and marketing-qualified leads alone do not pay the bills.Measured by: Authorised RFQs, pipeline and won contracts · 19 Goal Segments
- Partner AcquisitionPartner channelYou grow through other businesses: dealers, resellers, franchisees, distributors or affiliates, and need applicants who meet your partner criteria.Measured by: Verified partners and signed agreements · 3 Goal Segments
Choose how much you hand over
The second decision is how much of the work you hand over. All five models use the same planning engine; they differ in who runs the campaigns and how often.
| Typical service model | For | Who runs campaigns |
|---|---|---|
| Self-ServicePlan and run your own campaigns with a structured workspace. | Advertisers who manage their own campaigns and want analysis, recommendations and step-by-step guidance. | You run all campaigns in your own ad accounts. FOCUSADS does not make changes in your accounts. |
| Co-PilotExpert strategy and decision support for teams that execute in-house. | SMBs and scale-ups with an in-house team that want an expert audit, strategy and decision coaching. | Your team runs campaigns; FOCUSADS acts as an external advisor and may share defined tasks. |
| Managed GrowthFOCUSADS operates your campaigns while you keep account ownership. | Businesses that want to hand over day-to-day advertising operations. | FOCUSADS operates campaigns in ad accounts that you own, using revocable, least-privilege access. |
| Enterprise HybridA shared operating model for multi-country, multi-team organisations. | Multi-country or multi-team B2B organisations with internal marketing and sales teams. | Your internal team and FOCUSADS share execution under an agreed RACI. |
| SignatureSpecialist operation for high-ticket, long-cycle sales. | High-ticket or highly specialised sales, such as trophy property or high-value projects. | FOCUSADS operations work alongside your sales representatives; you keep ownership of accounts and assets. |
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee. See package prices
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Not sure which goal you are optimising for?
If you answer "more sales" and "more leads" at the same time, the plan will be wrong for both. Build Your Plan asks about your economics first and shows which goal your numbers can actually support.