Questions, answered straight

What is FOCUSADS.si? FOCUSADS.si is an advertising decision and delivery service for businesses. It decides where your advertising budget should go in each market, runs the plan in ad accounts you own and reports results from your own systems. It is a product of THEFOCUS LTD, a company registered in England and Wales.

Who is FOCUSADS for? Businesses that spend, or plan to spend, from a few thousand pounds a month on advertising and want each pound tied to a business outcome. Typical clients are online retailers, service businesses that need qualified leads or bookings, B2B companies building pipeline and brands advertising in several countries.

Is FOCUSADS an agency or software? Both, by design. FOCUSADS Superintelligence makes the media decision; strategists and a delivery team run it with you. You can run campaigns yourself with our plan (Self-Service), have us check decisions before money moves (Co-Pilot) or have us operate the whole programme (Managed Growth and above).

How is FOCUSADS different from a traditional media agency? The plan starts from your economics and your market, not from the channels an agency happens to buy. Your accounts, payments and data stay with you, the fee is separate from media, every decision is logged with its reason, and you can end the service at any time without an exit fee.

Where is FOCUSADS based? THEFOCUS LTD is registered in England and Wales (company number 14154101), and United Kingdom law governs our contracts. We plan and deliver campaigns in 30 markets across Europe, the Middle East, Asia-Pacific and the Americas.

Which markets does FOCUSADS serve? Thirty: the United Kingdom, Ireland, Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy, Spain, Sweden, Norway, Denmark, Poland, the Czech Republic, Türkiye, the United Arab Emirates, Saudi Arabia, mainland China, Hong Kong, Japan, South Korea, Singapore, the Philippines, Australia, New Zealand, the United States, Canada, Mexico and Brazil.

Do you work in mainland China? Yes. In mainland China plans run on local platforms such as Baidu, Tencent, Ocean Engine (Douyin), Kuaishou, Xiaohongshu, Alimama and JD, because Google, Meta and most Western platforms are restricted there. China’s Personal Information Protection Law applies to data from that market.

Can I contact you by email or phone? Every enquiry goes through the contact form, so it reaches the right specialist with the details they need. We do not publish an email address or phone number. Clients also get ticket support in their dashboard.

What is Build Your Plan? Build Your Plan is the free planner on this site. You answer questions about your market, industry, buyer, goal, budget and setup, and it returns a media plan with funded channels, roles, monthly amounts, exclusions and every cost line.

Is Build Your Plan free? Yes. It costs nothing, needs no account and does not commit you to anything. If you want a strategist to review the plan, you can request that from the result page.

How long does the planner take? About six minutes for the full planner. The five questions on the homepage give a first allocation in under a minute.

Why do the options change as I answer? Each answer narrows the next question to choices that lead to a workable plan. A business-to-business manufacturer will not be offered retail retention goals, for example, and budgets below what a goal needs in your market are not offered.

What information do I need to have ready? Your markets, industry, goal and monthly media budget are enough to start. The plan gets sharper with the value of a sale or lead, your margin, your sales cycle, your tracking and CRM set-up and how many leads your team can follow up.

Do you store my planner answers? Your answers stay in your browser while you work. A plan you generate is stored against an anonymous session so you can return to it; we link it to you only if you ask for a review or create an account. See the privacy notice for retention.

Can I download the plan? Yes. Every generated plan can be downloaded as a PDF with the allocation, cost lines and exclusions.

How much does FOCUSADS cost? From US$290 a month for Self-Service, US$1,500 for Co-Pilot and US$3,500 for Managed Growth, plus a one-time setup fee. Enterprise Hybrid starts from US$9,000 a month and Signature from US$6,500. These are US dollar list prices. The pricing page shows each price in your market's currency, which is the amount you pay.

Is the media budget included in the fee? No. Media is paid by you directly to the platforms and publishers from your own payment method. FOCUSADS invoices only its service fee, setup and any add-ons you approve.

Is there a variable fee? Only on the larger models. Managed Growth adds 8% of approved monthly media above US$15,000, Signature 6% above US$20,000 and Enterprise Hybrid 5% above US$30,000. Below those thresholds the fee is flat.

Can I be charged more without approving it? No. Upgrades, add-ons and scope changes are shown as a proposal with the price and start date, and nothing is charged until you approve it.

Which currency do you invoice in? In the currency of your market, at the prices shown on this site, for example lira in Türkiye and euros in Germany. Your quote fixes the amount, and checkout charges exactly that amount.

Do your prices include VAT? Yes. Every FOCUSADS price includes VAT, and nothing is added at checkout. Taxes on media are charged by each platform on its own invoice.

Is there a minimum contract term? No, unless you choose one on your order form. Monthly packages run month to month.

How do I cancel? At any time, from Plan & Billing in your dashboard or through the contact form, with no notice period and no exit fee. The service runs to the end of the month you have already paid for.

Do you give refunds? Setup fees are refunded in full if you cancel before setup work starts, add-ons for work not yet started, and billing errors in full. Recurring fees for a month already started are not refunded unless we failed to provide the service that month.

Does FOCUSADS guarantee results? No. Nobody can honestly guarantee leads, sales or ROAS. We commit to a plan built on your economics, delivery against it, and reporting that shows what was measured and where it came from.

Why don’t you publish case studies? Because client results are confidential. They are evidence about a client’s business, and publishing them would hand that to competitors. You verify us in your own accounts instead, from the first month.

Where do the numbers in our dashboard come from? Spend and delivery come from your own ad platforms, recorded with date, currency and source. Leads and sales come from your CRM or order system. Platform-reported conversions and confirmed outcomes are shown separately, never merged.

How quickly will we see results? Search and shopping campaigns usually show reliable data within the first weeks; social, video and offline channels take longer. Each line in your plan has its own test window, set before launch.

How do you measure offline media? With geo tests, holdouts, brand-search lift, promo codes and QR codes where they fit. Each method has limits, and the report says which method was used.

How often do we get reports? Your dashboard updates as data arrives, and your strategist reviews the plan with you on a fixed cadence agreed in your order form.

Which law governs our contract? The law of England and Wales, with the courts of England and Wales. The service terms explain the mediation step before any court claim.

Do you sell to consumers? No. FOCUSADS sells only to businesses. If a contract is made with a consumer by mistake, we end it and refund fees for any period not yet delivered.

Do you advertise restricted categories? Only within each platform’s rules and the law of each market. Some categories, such as weapons, tobacco and adult content, are outside what we advertise; others, such as gambling, alcohol, health and financial services, need extra checks first.

How do you handle cookies and consent? Analytics and advertising cookies load only with consent, in line with PECR as amended by the Data (Use and Access) Act 2025. You can change your choice at any time from Cookie settings in the footer.

How do I make a complaint? Use the contact form and choose the complaints route. The complaints policy sets out timescales, escalation to a director and the external routes available to you.