Partner and dealer acquisition
You grow through other businesses: dealers, resellers, franchisees, distributors or affiliates, and need applicants who meet your partner criteria.
At a glance
- Goal
- Partner Acquisition
- Funnel stage
- Partner channel
- Primary measure
- Verified partners and signed agreements
- Goal Segments
- 3 · 3 industries covered
1
The commercial problem
Partner recruitment campaigns attract curious individuals who do not meet capital, licence or territory requirements, and the vetting cost lands on your team.
Recruitment and customer messaging get mixed in the same campaigns, confusing both audiences.
- The common mistake
- Accepting unverified leads as partners
- Buyer journey
- Partner screening, due diligence and structured meetings
2
How the plan decides
The goal sets the measure, the buyer sets the media, and the budget sets how many channels can be tested properly. Channels that cannot run in your market, need assets you lack or cost more than the budget allows are excluded before scoring, and the plan says why.
Primary candidates
Candidates from the reference taxonomy. Each is checked for account, market, format and policy eligibility before launch.
Budget logic
Budget is planned per partner pipeline stage: target verified partner meetings x estimated cost per meeting, plus non-media outreach costs disclosed separately. Requires historical meeting-to-agreement rates or a disclosed assumption.
3 Goal Segments refine this route by industry and buyer. See them below
3
What gets built and run
- Translate partner criteria into targeting and pre-qualification questions.
- Separate recruitment campaigns, landing pages and tracking from customer campaigns.
- Measure approved partners and first orders, not applications.
- Plan by territory so spend matches where you actually need partners.
What you will need to provide
- Partner criteria and territories
- The application and vetting process
- Value of an active partner over 12 months
- Partner programme materials
4
How success is measured
Primary measure: Verified partners and signed agreements
- Verified partner opportunities
- Signed agreements
- Partner first-order value
- Time to signed agreement
Platform-reported conversions are kept apart from outcomes your own systems confirm. Where a result can only be modelled, the report labels it as modelled.
5
Is this relevant to your business?
Probably, if
- you have a defined partner programme with criteria
- someone vets and onboards partner applicants
- partner value is high enough to justify paid acquisition
Probably not, if
- partner terms are not decided yet
- nobody can review applications
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organisations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Goal Segments
A Goal Segment is the specific buyer situation inside an industry and goal. It changes the channels, the budget logic and what counts as a result.
| Goal Segments | Industries | How success is measured | Typical service model |
|---|---|---|---|
| Esports event / sponsorship Tickets or sponsorship | Gaming & Esports | Actual tickets / signed sponsors | Enterprise Hybrid |
| Distributor / dealer development Selecting partners by country | Import, Export & International Trade | Signed distributor agreements | Enterprise Hybrid |
| Wholesale distributor account acquisition Territory and product portfolio | Manufacturing, Wholesale & Distribution | Approved dealers and repeat orders | Enterprise Hybrid |
Plan partner recruitment by territory
Acquire distributors, dealers and partners measured on verified and signed agreements.