FOCUSADS vs Perpetua
Perpetua provides e-commerce advertising software and managed services for marketplaces including Amazon, Walmart and Instacart, with solutions for Amazon DSP, OTT and Google ads. It is a close alternative for marketplace sellers. FOCUSADS covers marketplaces where they fit and adds search, social, local and offline media across countries.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Perpetua |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Software with optional managed services |
| Who runs campaigns | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Your team, or Perpetua’s managed service |
| Channel scope | Online, offline and local media planned together (search, social, retail, OOH, DOOH, radio, TV, print, sponsorships), each with a measurement plan | Marketplaces, Amazon DSP, OTT and Google ads |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Not published on the homepage |
Best for
Where Perpetua is the stronger choice
Sellers whose revenue is mostly on Amazon, Walmart or Instacart
Brands that want marketplace specialists
Where FOCUSADS fits better
Businesses selling through their own site and marketplaces in several countries
Plans that need local and offline media as well
Where FOCUSADS is different
Marketplace first or outcome first
Perpetua starts from marketplaces. FOCUSADS starts from the business goal and chooses channels from there.
Country research
Our plans include the local marketplaces and media owners of each market we serve.
What the competitor publishes
Describes e-commerce advertising software and managed services for marketplaces including Amazon and Instacart, plus Amazon DSP, OTT and Google ads. 1
Lists marketplace advertising optimisation, display, video, market intelligence and reporting for Amazon, Walmart and other marketplaces. 1
Sources
- Perpetua, homepage, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Perpetua is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
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