FOCUSADS vs Smartly
Smartly sells software that in-house and agency teams use to produce creative and run media at scale across social, connected TV, open web and video. FOCUSADS is a managed service: our team decides the channel mix, builds the tracking and landing pages, runs the campaigns and reports outcomes. The choice usually depends on whether you have a team that needs better tooling, or need the decisions and execution done for you.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Smartly |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Software platform used by in-house or agency teams |
| Who runs campaigns | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Your team or your agency, using the platform |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Not published; demo request |
| Offline media | Online, offline and local media planned together (search, social, retail, OOH, DOOH, radio, TV, print, sponsorships), each with a measurement plan | Digital channels including CTV and open web |
| Reporting | Outcome reports in the client’s language and currency, with links to native platform dashboards | In-platform reporting for the teams using it |
Best for
Where Smartly is the stronger choice
Large brands and agencies producing high volumes of social and video creative
Teams that already run media in-house and want automation across channels
Where FOCUSADS fits better
Advertisers that need a team to decide and execute the plan without operating another tool
Businesses spreading budget across online and offline media in several countries
Where FOCUSADS is different
Decisions are part of the service
FOCUSADS starts from the business outcome and economics, ranks each channel and owns the execution. A software platform makes a capable team faster. It does not supply the team.
Costs on separate lines
Service fee, setup and add-ons are shown separately from the media budget, which you pay to the platforms.
Using both
If your organisation licenses Smartly, FOCUSADS can work inside your existing stack. The ad accounts and tools remain yours.
What the competitor publishes
Describes itself as an AI advertising platform with Creative and Media suites. 1
Lists connected TV across 200+ streaming services, open web through major DSPs, and video. 1
Does not publish prices on its website; buyers request a demo. 1
Sources
- Smartly, homepage, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Smartly is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
Build Your Plan gives you channel scores, a media allocation and every fee on its own line before you talk to anyone.