FOCUSADS vs Supermetrics
Supermetrics connects marketing data sources to destinations such as spreadsheets, dashboards and warehouses, with published plans. It helps teams that build their own reporting. FOCUSADS includes outcome reporting with the service, so you do not need to assemble it yourself.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Supermetrics |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Self-serve data software |
| Campaign execution | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Not in scope |
| Reporting | Outcome reports in the client’s language and currency, with links to native platform dashboards | Data delivered to the tools you choose |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Published plans |
Best for
Where Supermetrics is the stronger choice
Analysts building their own dashboards across many ad platforms
Agencies reporting for many clients
Where FOCUSADS fits better
Businesses that want reports delivered with the work, not a data pipeline to maintain
Leadership teams that want outcomes, not raw platform metrics
Where FOCUSADS is different
Data or decisions
Supermetrics moves data. FOCUSADS uses data to decide and act, and reports the result.
Works together
If your analysts use Supermetrics, our campaigns sit in your accounts and appear in your existing reports.
What the competitor publishes
Starter is from €49 a month billed monthly (€39 billed annually); Growth is from €199 a month (€159 annually). 1
Plans are built from data sources, destinations, users and ad accounts, with paid extras for each. 1
Sources
- Supermetrics, Pricing, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Supermetrics is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
Build Your Plan gives you channel scores, a media allocation and every fee on its own line before you talk to anyone.