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How FOCUSADS.si works

A plan you can audit: each step records its inputs, assumptions and approvals.

  1. Market and language

    Choose where you sell. Market rules, currency and privacy requirements are loaded for each country.

  2. Industry

    Select one of 17 industries and 169 sub-industries. Regulated categories trigger compliance checks first.

  3. Commercial goal

    Awareness, consideration, qualified leads, bookings, sales, retention, B2B pipeline or partner acquisition.

  4. Goal Segment

    The economic class of the result you need: value, buyer, sales cycle. This drives everything that follows.

  5. Economics

    Customer value, margin and close rate give a permissible acquisition cost and cost per qualified lead.

  6. Channel candidates

    Media platforms and partner or sales layers, each labelled as a candidate until account, market and format are verified.

  7. Media budget

    Pilot, Growth and Scale scenarios per channel. Paid directly to the platforms, never mixed with our fees.

  8. Service model

    Self-Service, Co-Pilot, Managed Growth, Enterprise Hybrid or Signature: who runs campaigns and what needs your approval.

  9. Transparent quote

    Setup, recurring service, add-ons and media shown separately, with tax and currency notes.

  10. Onboarding

    Secure payment through Stripe, your workspace and Client ID, account access requests and a first action plan.

Example scenarios

US: selling a $15M ultra-luxury property

US

Situation: A brokerage represents a $15M residential property. The goal is a closed sale, but the sale price is not the brokerage's revenue. In the reference model, a 3% total commission of $450,000 leaves $225,000 for the brokerage at a 50% retention share, and about $200,000 in contribution after $25,000 of closing and service costs.

Why generic ads are not enough: A trophy asset has very few qualified buyers. Generic Google or Meta lead campaigns cannot be claimed to sell such a property on their own, and US housing rules restrict age, gender and ZIP targeting. The realistic journey runs through qualified buyer meetings, authorised brokers and private viewings.

Blueprint outline
  • Model economics on retained contribution: with 20% of contribution permitted for marketing, the example maximum all-in CAC is $40,000 per closed sale
  • At an assumed 4% qualified-buyer-to-sale rate, the example permissible cost per qualified buyer lead is $1,600 and about 25 qualified leads are needed per expected sale
  • Luxury microsite or private sales room with consented enquiry handling
  • Search intent campaigns, direct premium publisher placements and curated CTV as candidates
  • Authorised broker network and concierge follow-up as non-media channels
  • CRM stages: qualified buyer meeting, verified offer, closed sale

Media versus partner channels: Media candidates: search, premium publishers bought direct, curated CTV and contextual programmatic. Partner and outreach channels: authorised brokers, private networks and concierge, which are not advertising platforms and are planned and costed separately.

Measurement: Qualified buyer meetings, verified offers and closed sale in the CRM. Platform conversions are shown only as platform-reported events.

Limitations: All percentages are example assumptions from the reference workbook. A probabilistic expected sale is not a forecast or a guarantee. Broker licensing, fair housing rules and the absence of personal wealth profiling must be confirmed.

UK and Germany: B2B SaaS pipeline

GB, DE

Situation: A B2B SaaS company sells to mid-market and enterprise accounts in the UK and Germany and wants pipeline that turns into ARR rather than more demo requests.

Why generic ads are not enough: Enterprise deals involve several decision makers and long cycles. Optimising to form fills produces leads that sales cannot convert, and UK GDPR/PECR and EU GDPR limit how contact data and retargeting can be used.

Blueprint outline
  • Separate market plans for GB (English) and DE (German) with their own budgets and KPIs
  • LinkedIn ABM and search intent as primary candidates; B2B publishers as support
  • Consent-aware tracking and offline import of SQL and closed-won stages
  • Economics from first-contract revenue, contribution margin and SQL close rate to derive permissible CPQL
  • Monthly pipeline review with sales

Media versus partner channels: Media candidates: LinkedIn, Google and Microsoft Search, B2B publishers. Non-media: SDR follow-up, webinars and account content, owned by the client or scoped separately.

Measurement: SQLs, pipeline-sourced ARR and CAC payback, with platform leads reported separately.

Limitations: German-language copy and legal texts require native review. Example economics (for instance $80,000 first-year contract value, 30% contribution margin, 10% SQL close rate) are assumptions to be replaced with real data.

Japan: mobile free-to-play game

JP

Situation: A studio is launching a free-to-play mobile game in Japan and needs paying players, not just installs.

Why generic ads are not enough: Cheap installs often do not retain or pay. iOS privacy frameworks limit user-level attribution, and the Japanese market has its own platforms and trust expectations.

Blueprint outline
  • Cohort-based targets on D7/D30 net ROAS and payer LTV
  • Apple Ads and Google App campaigns as primary candidates; TikTok, Meta and ad networks as supporting candidates subject to eligibility
  • Evaluate LINE Yahoo and other local inventory separately
  • Japanese creative and store listing localisation
  • Privacy-aware measurement such as AdAttributionKit and in-app event design

Media versus partner channels: Media candidates: app store and app campaign platforms, video and social. Non-media: community building and creator partnerships, scoped separately.

Measurement: D7/D30 net ROAS, payer conversion and cohort LTV from the game's own analytics, with platform-reported installs labelled as such.

Limitations: Age rating, content and app store policies must be checked. Japanese copy requires native review, and APPI data transfer rules apply.

UAE: health tourism clinic without sensitive patient records

AE

Situation: A licensed clinic wants to attract international patients for dental treatment and to measure consented consultations.

Why generic ads are not enough: Health-based targeting and remarketing are restricted, before/after claims are sensitive, and patient data must not enter ad platforms or the FOCUSADS standard database.

Blueprint outline
  • Healthcare policy and licensing review before any campaign
  • Contextual and search intent candidates instead of health-data audiences
  • Arabic and English landing pages with consented enquiry forms
  • Measurement on aggregated non-clinical stages: enquiry, consented consultation booked, consultation completed
  • Human clinical review handled by the clinic in its own systems

Media versus partner channels: Media candidates: suitable Google Search setups and contextual publishers. Non-media: accommodation and travel coordination partners, contracted by the clinic.

Measurement: Completed consented consultations counted as aggregate numbers; no diagnoses, conditions or patient identities are stored in FOCUSADS.

Limitations: FOCUSADS does not provide medical or legal advice. Any expansion beyond aggregate business stages requires specialist compliance review and a suitable data architecture.

International manufacturer seeking distributors

Multiple (for example GB, DE, AE)

Situation: A manufacturer wants to appoint wholesale distributors in several new markets and is receiving many enquiries that do not match its MOQ or territory plans.

Why generic ads are not enough: Distributor decisions depend on territory, portfolio fit, financial capacity and due diligence. Media can open conversations, but signed agreements come from structured partner development.

Blueprint outline
  • Separate distributor and end-buyer funnels
  • LinkedIn ABM and search as media candidates per market
  • Landing pages stating MOQ, territories and partner requirements
  • Partner screening and due diligence stages in the CRM
  • Sanctions, export control and territorial rights checks before agreements

Media versus partner channels: Media candidates: LinkedIn, search, trade publishers. Partner and outreach channels: trade fairs, dealer portals and compliant direct outreach, planned and costed separately from media.

Measurement: Verified partner meetings, signed distributor agreements and first-order value.

Limitations: Competition law and territorial agreements require legal review. Outreach must respect each market's marketing consent rules.

No guaranteed results. Estimates show assumptions, not promises.

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A plan you can audit: each step records its inputs, assumptions and approvals.

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