Advertising in Singapore

FOCUSADS plans campaigns for Singapore by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Shopee, Lazada, GrabAds; none is assumed to be available for a specific advertiser until account, country and format are verified.

Build a plan for Singapore Find your market

At a glance

Commercial status: Planning on request
Reporting currency: SGD
Site languages: English (Singapore), Chinese (Singapore), Malay (Singapore), Tamil (Singapore)
Privacy regime: Personal Data Protection Act 2012 (PDPA)
Verified local ad products: 10

The media landscape in Singapore

10 advertising products in Singapore checked against the seller's own advertising pages. Each row names the source and the date we opened it.

Search, social and online publishers (2)

Mothership advertising, SPH Media

Platform	What you can buy	How we handle it	Source checked
Mothership advertising	Branded content	Booked through the media owner, case by case	mothership.sg, 18 October 2026
SPH Media	Print, Digital, Radio	Booked through the media owner, case by case	sph.com.sg, 31 October 2026

Retail media and marketplaces (4)

Amazon Ads, GrabAds, Lazada Sponsored Solutions, Shopee Ads

Platform	What you can buy	How we handle it	Source checked
Amazon Ads	Sponsored Products	We run it in your own account	advertising.amazon.com, 26 October 2026
GrabAds	Self-serve merchant ads, Brand ads	We run it in your own account	grab.com, 28 October 2026
Lazada Sponsored Solutions	Sponsored Max, Sponsored Discovery, Sponsored Brand Search, Sponsored Display	We run it in your own account	lazadasolutions.com, 29 October 2026
Shopee Ads	Search Ads, Discovery Ads, Shop Ads	We run it in your own account	ads.shopee.sg, 31 October 2026

Outdoor, broadcast, print and events (4)

JCDecaux, Mediacorp Advertising, Moove Media, Moving Walls

Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.

Platform	What you can buy	How we handle it	Source checked
JCDecaux	Changi Airport, Street furniture	Booked through the media owner, case by case	jcdecaux.com.sg, 30 October 2026
Mediacorp Advertising	TV, mewatch, Radio, CNA digital	Booked through the media owner, case by case	mediacorp.sg, 29 October 2026
Moove Media	Taxi, Bus, Transit	Booked through the media owner, case by case	moovemedia.com.sg, 30 October 2026
Moving Walls	DOOH buying	Booked through the media owner, case by case	movingwalls.com, 30 October 2026

More of the media landscape in Singapore

50 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.

Search, social and online publishers (40)

AdRoll
Amazon Prime Video Ads
Apple Ads
Apple Ads (App Store)
AppLovin / AXON
Brave Search Ads
Carousell
Criteo
Discord Ads
foodpanda
Gmail
Google AdMob
Google Ads
Google Display & Video 360
Liftoff
Mediacorp
Meta Ads
MGID
Microsoft Advertising
Microsoft Invest
Moloco
Pinterest Ads
Quora Ads
Reddit Ads
Snapchat Ads
Spotify Advertising
StackAdapt
StarHub advertising
Taboola / Realize
Teads
Telegram Ads
The Trade Desk
TikTok Ads
Twitch Ads
Unity Ads
Viber Ads
WhatsApp
X Ads
Yahoo DSP
YouTube Ads

Retail media and marketplaces (1)

FairPrice Group retail media

Property, auto, jobs and B2B (8)

99.co
Carousell Ads
Google Maps
Indeed Sponsored Jobs
Jobstreet
LinkedIn Ads
PropertyGuru
sgCarMart

Outdoor, broadcast, print and events (1)

SingPost Admail

Language, buyers and context

Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in SGD identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Singapore.

Localisation

English, with Chinese, Malay and Tamil needs depending on audience; strong B2B intent differences.

Privacy, consent and regulatory notes

PDPA and Do Not Call registry checks for direct marketing. Requires verification with qualified local advice.

Platform formats, account country and service licensing must be verified live before any channel is labelled eligible for this market.

Sources (2)

How we plan here

Check which global and local platforms can actually serve your category in Singapore: account country, formats, policy and payment.
Set the consent and tracking baseline required by the local privacy regime before any spend.
Localise offers, creative and landing pages with native review, not literal translation.
Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.

First checks before launch

Review DNC and PDPA, segment funnels and check lead quality.

Channel pages relevant here

Primary candidates

Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.

What you will need to provide

Ad accounts in the right billing country and currency, or approval for us to request them
Approved local-language creative and offers, or budget for localisation
A consent setup that meets the local privacy regime
Local prices, margins and delivery terms if they differ from your home market

What it might cost

Typical service model

Enterprise Hybrid

From $9,000 a month, $8,000 setup

A shared operating model for multi-country, multi-team organisations.

Includes 4 channels, 2 markets, 4 Goal Segments

Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.

See package prices

What happens next

Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.

Build a plan for Singapore

Advertising planning for Singapore: privacy and consent rules, local media candidates such as Shopee, Lazada, GrabAds, localisation and first checks.

Build a plan for Singapore Request a multi-market review