Repeat purchase / collections
A Retention / LTV segment in Fashion & Apparel, set apart by CRM- and cohort-driven. We judge it on 90-day repeat revenue / LTV:CAC; platform-reported conversions are diagnostics.
Segment descriptors are planning references and are reviewed before publication.
- Channel candidates
- Meta; Google; consented CRM audiences (candidates; verify account, country and format)
- +
- Pinterest; lifecycle email
- Media versus partner channels
- Loyalty; email
- Primary KPI
- 90-day repeat revenue / LTV:CAC
- Compliance and policy limits
- CRM consent and customer segmentation. Requires verification before launch.
- Reference service model
- Co-Pilot