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Sales & revenue for gaming & esports

Sales & Revenue in gaming & esports is not one playbook. The 2 situations below need different channels, different KPIs and different compliance checks. Picking the right one decides where the budget goes.

Build your plan for gaming & esports Gaming & Esports

Goal Segments

A Goal Segment is the specific buyer situation inside an industry and goal. It changes the channels, the budget logic and what counts as a result.

Mobile free-to-play game

A Sales / Revenue segment in Gaming & Esports, set apart by install-to-payer funnel. We judge it on D7/D30 net ROAS; payer LTV; platform-reported conversions are diagnostics.

When it applies
Install-to-payer funnel
Primary candidates
Apple Ads; Google App campaigns (candidates; verify account, country and format)
Supporting or test
TikTok; Meta; AppLovin / Unity (subject to eligibility)
How success is measured
D7/D30 net ROAS; payer LTV
Compliance gates
Age, content and app store policies. Requires verification before launch.
Google AdsManaged Growth

PC / console game launch

A Sales / Revenue segment in Gaming & Esports, set apart by wishlist to purchase. We judge it on net game sales / wishlist conversion; platform-reported conversions are diagnostics.

When it applies
Wishlist to purchase
Primary candidates
YouTube; Twitch; Reddit (candidates; verify account, country and format)
Supporting or test
Meta; creator inventory; Steam (where the format is available)
How success is measured
Net game sales / wishlist conversion
Compliance gates
IP and age suitability. Requires verification before launch.
Google AdsManaged Growth

1

The commercial problem

Many installs, few payers

Optimising to installs can fill a game with users who never retain or pay.

Privacy-limited attribution

iOS privacy frameworks reduce user-level data, so cohort and modelled measurement are needed.

Age and content suitability

Age ratings, child-directed rules and the separation from gambling must be respected.

Sources (2)

2

What FOCUSADS would actually do

  1. Set a break-even and target return from your contribution margin, per product group where it differs.
  2. Fix feed quality and purchase tracking (including server-side where needed) before scaling.
  3. Split new-customer acquisition from returning-customer revenue so CAC is honest.
  4. Report MER and margin-adjusted return alongside platform numbers, never blended.

Primary candidates

Supporting or test

Candidates from the reference taxonomy. Each is checked for account, market, format and policy eligibility before launch.

3

What you will need to provide

  • Margin by product group, return rate, average order value
  • Product feed or catalogue access
  • Ecommerce platform and analytics access
  • Stock and promotion calendar

Age and content ratings, child-directed advertising rules, app store policies and the exclusion of gambling or betting sponsors require verification.

4

What it might cost

Typical service model

Managed Growth

$3,500 a month, $3,000 setup

FOCUSADS operates your campaigns while you keep account ownership.

Includes 2 channels, 1 market, 2 Goal Segments

Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.

See package prices
Budget logic
Recommended media budget = target net orders x permissible new-customer acquisition cost, cross-checked against margin and return rates. Requires AOV, contribution margin, new-customer share and real purchase data.

5

What happens next

  1. Build your plan

    Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.

  2. Strategist review

    A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.

  3. Agreement and access

    You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.

  4. Launch with measurement

    Tracking and landing pages are verified before media spend starts, so the first report measures business results.

Build your plan for gaming & esports

Plan sales campaigns on net revenue and contribution margin after returns and cancellations, not gross platform ROAS.

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