Retail media and marketplaces
Alimama (Taobao/Tmall ads)
Alibaba's ad platform for search and display ads on Taobao and Tmall, used by marketplace merchants and brands.
- Sold by
- Alibaba Group
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 阿里妈妈, Alimama, 直通车, 万相台, Taobao Ads, Tmall Ads
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China阿里妈妈 | Taobao/Tmall search ads, Display/feed ads, Taobao/Tmall search ads (直通车), Wanxiangtai, Alimama displayAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass).; Generally requires a Taobao/Tmall shop; Tmall Global is the cross-border route for foreign brands (unverified). | We run it in your own account | 阿里妈妈数智经营, 26 October 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Other sellers in the same market
Does Alimama (Taobao/Tmall ads) fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.