Retail media and marketplaces, online and digital media
Ads where your product is sold
Retailers now sell ad space on their sites, apps and in stores, and they report sales from their own tills. For brands stocked at those retailers, that is the closest link between an ad and a sale available anywhere.
It is also fragmented: every network has its own minimums, data rules and formats. FOCUSADS chooses networks by where your product sells and where the retailer’s reporting can show incremental sales, rather than buying all of them.
Channel facts
- Funnel role
- Consideration, Conversion
- Test budget
- $5,000 to $20,000 per month
- Business goals it supports
- Sales & Revenue
- Market availability
- 26 markets with a verified seller
Who it is for
- Consumer brands stocked at major retailers
- Brands negotiating joint business plans with retailers
- Grocery, health, beauty and electronics brands
Who it is not for
- Direct-to-consumer brands not stocked at retailers
- Budgets below network minimums
Business goals it supports
- Sales & RevenuePrimary fit
- In-store and online sales at the retailer.
- Traffic & ConsiderationSupporting role
- Visibility for new listings.
Market availability
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.21 more seller-market records are on our research list and stay unlisted until confirmed.
| Market | Verified sellers and how we handle them |
|---|---|
| United States |
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| China |
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| United Kingdom |
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| Japan |
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| Canada |
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| Germany |
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| Australia |
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| France |
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| South Korea |
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| Brazil |
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| Italy |
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| Spain |
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| Mexico |
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| Netherlands |
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| Sweden |
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| Switzerland |
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| Norway |
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| Poland |
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| Denmark |
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| Austria |
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| Singapore |
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| Philippines |
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| New Zealand |
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| Czechia |
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| Türkiye |
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| Belgium |
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Status in all 30 markets
- United StatesVerified
- ChinaVerified
- United KingdomVerified
- JapanVerified
- CanadaVerified
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaVerified
- BrazilVerified
- ItalyVerified
- SpainVerified
- MexicoVerified
- NetherlandsVerified
- SwedenVerified
- SwitzerlandVerified
- NorwayVerified
- PolandVerified
- Hong KongResearching
- DenmarkVerified
- AustriaVerified
- Saudi ArabiaResearching
- SingaporeVerified
- PhilippinesVerified
- New ZealandVerified
- CzechiaVerified
- TürkiyeVerified
- BelgiumVerified
- IrelandResearching
- United Arab EmiratesResearching
Strengths
- Closed-loop sales data
- Shopper audiences built from purchases
- Placements next to the buy button
Limitations
- Network minimums and fragmentation
- Reporting definitions differ by retailer
- Incrementality is not always provided
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$5,000 to $20,000
Test budget, per month
Networks set their own minimums; we pool budgets into the networks where your sales are concentrated.
At US price levels the planner will not fund this channel below $2,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Consideration, Conversion
- Audience strategy
- Retailer shopper segments by category purchase
- Keyword and product targeting on retailer search
- Offsite extensions using retailer data
Measurement model
Attribution note. Each network defines attribution differently; we normalise before comparing.
Retailer-reported attributed sales, adjusted for incrementality where the retailer provides tests.
What we report
- Incremental return on ad spend
- New-to-brand sales
- Share of category search
Landing page and tracking implications
- Retailer reporting access
- Product listing quality per retailer
Creative requirements
- Retailer-specific banner and sponsored product formats
- In-store digital screens where offered
How FOCUSADS manages it
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Network shortlist per market from your distribution
- Budget pooled towards networks with proven incremental sales
How it works with other channels
- Amazon Ads
- Shared product content and keyword learnings.
- Retail and point-of-sale media
- Online retail media linked to in-store media at the same retailer.
Industry use cases
- Restaurant, food delivery and grocery growth
- Grocery brands on supermarket networks
- Beauty and personal care growth planning
- Health and beauty at pharmacy and grocery chains
- Electronics retail and B2B acquisition
- Consumer electronics at electronics chains
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- E-commercePrimary in 1
- Restaurant, food delivery and grocery growthPrimary in 1
- Electronics retail and B2B acquisitionPrimary in 1
- Automotive and auto parts acquisitionSupporting in 1
- Beauty and personal care growth planningSupporting in 1
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Fashion and apparel growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
Which retail networks should we use? The ones where most of your sales happen. Your plan lists candidate networks per market from our research and your distribution.
Is retail media the same as trade marketing? They overlap. Retail media budgets often come from trade funds; we report them with the same outcome model as other media.
Are retail media results reliable? Sales data is strong, but attribution rules differ. We ask for incrementality tests where the network offers them.
Is Walmart Connect available outside the US? Our research lists it in the US, Canada and Mexico. Other markets use local retailer networks.
Pick the networks that move sales
Walmart Connect, Tesco Media, Carrefour Links, Cartology and other retailer networks, planned per market with closed-loop sales reporting.