Retail media and marketplaces
OTTO Advertising
Retail media on otto.de, including Sponsored Product Ads and display for brands and marketplace partners.
- Sold by
- Otto (GmbH & Co KG)
- Media type
- Online
- How it is priced
- cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- OTTO Retail Media, Otto Media Solutions
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| Germany | Sponsored Product Ads | Booked through the media owner, case by case | Sponsored Product Ads (SPA) · OTTO Advertising, 30 October 2026 |
Does OTTO Advertising fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.