Retail media and marketplaces
Rakuten Marketing Platform (RMP)
Retail media and data-driven ad products across Rakuten Ichiba and the Rakuten ecosystem, sold to brands and Rakuten merchants.
- Sold by
- Rakuten Group, Inc.
- Media type
- Online
- How it is priced
- cost per click, cost per thousand impressions, fixed placement fee, negotiated sponsorship
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 楽天広告, RMP, Rakuten Advertising Japan, RMP navi
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| Japan楽天の広告 (Rakuten Marketing Platform) | RMP ad products (see RMP navi catalogue) | Booked through the media owner, case by case | 楽天の広告商品をご紹介【Rakuten Marketing Platform navi】, 30 October 2026TOP | 楽天法人サービス, 30 October 2026 |
Other sellers in the same market
Does Rakuten Marketing Platform (RMP) fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.