Advertising in Brazil
FOCUSADS plans campaigns for Brazil by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Mercado Ads, Magalu, Globo; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- BRL
- Site languages
- Brazilian Portuguese, English (Brazil)
- Privacy regime
- Lei Geral de Proteção de Dados (LGPD)
- Verified local ad products
- 14
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The media landscape in Brazil
14 advertising products in Brazil checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (7)
Apple Ads (App Store), Criteo, Disney Advertising, Google Ads, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Apple Ads (App Store) | App Store search and Today tab ads for app developers. | We run it in your own account | ads.apple.com, 30 October 2026 |
| Criteo | Commerce media and retargeting platform buying display across publishers and retailer sites. | Booked through the media owner, case by case | criteo.com, 30 October 2026 |
| Disney Advertising | Ad sales for Disney+, Hulu, ESPN and ABC across streaming and linear TV. | Booked through the media owner, case by case | disneyadvertising.com, 30 October 2026 |
| Google Ads | Self-serve auction platform for Search, Shopping, Display, YouTube and Performance Max campaigns. | We run it in your own account | ads.google.com, 30 October 2026 |
| Meta Ads | Self-serve ads across Facebook, Instagram, Messenger and Audience Network. | We run it in your own account | facebook.com, 30 October 2026 |
| Microsoft Advertising | Self-serve search and audience ads across Bing, Microsoft properties and partner sites. | We run it in your own account | about.ads.microsoft.com, 30 October 2026 |
| Netflix Ads | Ads on Netflix's ad-supported plan, sold direct and programmatically. | Booked through the media owner, case by case | advertising.netflix.com, 30 October 2026 |
Retail media and marketplaces (4)
Amazon Ads, Magalu Ads, Mercado Ads, Uber Advertising
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Amazon Ads | Sponsored Products, Sponsored Brands | We run it in your own account | advertising.amazon.com, 30 October 2026 |
| Magalu Ads | Sponsored products, Display | We run it in your own account | magaluads.com.br, 29 October 2026 |
| Mercado Ads | Product Ads | We run it in your own account | ads.mercadolivre.com.br, 30 October 2026 |
| Uber Advertising | In-app ads on Uber and Uber Eats plus in-car and vehicle-top media. | Booked through the media owner, case by case | uber.com, 18 October 2026 |
Outdoor, broadcast, print and events (3)
Eletromidia, Globo Ads, JCDecaux
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Eletromidia | Street DOOH, Transit, Elevator screens | Booked through the media owner, case by case | eletromidia.com.br, 27 October 2026 |
| Globo Ads | TV aberta, Digital (Globo sites/Globoplay), Globo Ads PME | Booked through the media owner, case by case | gente.globo.com, 28 October 2026 |
| JCDecauxJCDecaux Brasil | OOH/DOOH | Booked through the media owner, case by case | jcdecaux.com.br, 30 October 2026 |
More of the media landscape in Brazil
48 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (28)
- AppLovin / AXON
- Deezer
- Discord Ads
- Estadão advertising
- Folha de S.Paulo advertising
- Gmail
- Google AdMob
- Google Display & Video 360
- InMobi Advertising
- Kwai for Business
- Mintegral
- Pinterest Ads
- Pluto TV
- Reddit Ads
- Snapchat Ads
- Spotify Advertising
- Spotify Advertising
- Taboola / Realize
- Teads
- Telegram Ads
- The Trade Desk
- TikTok Ads
- Twitch Ads
- Unity Ads
- UOL advertising
- X Ads
- YouTube Ads
Retail media and marketplaces (8)
- Americanas Ads
- Carrefour Links
- Casas Bahia Ads
- iFood Ads
- Rappi Ads
- RD Ads (Raia Drogasil)
- Shopee Ads
- Zé Delivery ads
Property, auto, jobs and B2B (7)
- Catho
- Google Maps
- LinkedIn Ads
- QuintoAndar
- Webmotors
- ZAP Imóveis
- ZAP Imóveis / VivaReal (Canal Pro)
Outdoor, broadcast, print and events (5)
- Flix Media
- Grupo Bandeirantes
- Kallas Mídia OOH
- Record TV
- SBT
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Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in BRL identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Brazil.
Localisation
Brazilian Portuguese; BRL; PIX and local checkout; delivery variance.
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Privacy, consent and regulatory notes
LGPD, cookie notice and consent, and consumer transparency; category advertising rules apply. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labelled eligible for this market.
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How we plan here
- Check which global and local platforms can actually serve your category in Brazil: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Check LGPD cookie handling, the PT-BR payment funnel and net margin.
Channel pages relevant here
Primary candidates
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
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What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
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What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organisations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for Brazil
Advertising planning for Brazil: privacy and consent rules, local media candidates such as Mercado Ads, Magalu, Globo, localisation and first checks.