Retail media and marketplaces
CVS Media Exchange (CMX)
CVS Pharmacy's retail media network for health, beauty and CPG brands.
- Sold by
- CVS Health
- Media type
- Online
- How it is priced
- cost per click, cost per thousand impressions
- How results are measured
- platform reporting, store uplift
- Also known as
- CMX
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| United States | Onsite, Offsite, In-store | Booked through the media owner, case by case | CMX – CVS Retail Media Network, 27 October 2026 |
Points we check before booking: health advertising rules.
Does CVS Media Exchange (CMX) fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.