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Social and community

Bilibili Marketing

Feed, brand and creator (Huahuo) advertising on the Bilibili video community.

Sold by
Bilibili Inc.
Media type
Online
How it is priced
cost per click, cost per thousand impressions, negotiated sponsorship
How results are measured
conversion tracking, platform reporting
Also known as
B站营销, 哔哩哔哩广告, bilibili花火, Bilibili Huahuo

Where it runs and how we handle it

Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.

MarketProducts confirmedHow we handle itSource checked
ChinaB站营销Feed ads, Brand placements, 花火 UP主商业合作 (creator deals), Bilibili feed ads, Huahuo creator marketplaceAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass).Booked through the media owner, case by case首页 | B站营销官网, 27 October 2026

Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.

Does Bilibili Marketing fit your plan?

The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

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