Social and community
Xiaohongshu (RED) Juguang
Search and feed ads on Xiaohongshu (RED) via the Juguang (聚光) platform, plus creator collaborations.
- Sold by
- Xingyin Information Technology (Xiaohongshu)
- Media type
- Online
- How it is priced
- cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 小红书聚光, 小红书广告, RED Ads, Xiaohongshu commercial, 蒲公英
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China小红书聚光 | Juguang feed ads, Juguang search ads, RED feed ads, RED search ads, Pugongying creator marketplaceAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass). | We run it in your own account | 小红书聚光, 1 November 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Other sellers in the same market
Does Xiaohongshu (RED) Juguang fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

