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Xiaohongshu (RED) Juguang

Search and feed ads on Xiaohongshu (RED) via the Juguang (聚光) platform, plus creator collaborations.

Sold by
Xingyin Information Technology (Xiaohongshu)
Media type
Online
How it is priced
cost per click, cost per thousand impressions
How results are measured
conversion tracking, platform reporting
Also known as
小红书聚光, 小红书广告, RED Ads, Xiaohongshu commercial, 蒲公英

Where it runs and how we handle it

Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.

MarketProducts confirmedHow we handle itSource checked
China小红书聚光Juguang feed ads, Juguang search ads, RED feed ads, RED search ads, Pugongying creator marketplaceAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass).We run it in your own account小红书聚光, 1 November 2026

Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.

Does Xiaohongshu (RED) Juguang fit your plan?

The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

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