App growth, online and digital media
App growth measured on paying users
Installs are easy to buy and easy to lose. Many app budgets chase cost per install and fill the app with users who never open it twice.
FOCUSADS plans app growth on cost per paying or retained user, with a mobile measurement partner, SKAdNetwork configuration and channel budgets set by downstream value.
Channel facts
- Funnel role
- Conversion, Retention
- Test budget
- $5,000 to $20,000 per month
- Business goals it supports
- Sales & Revenue, Retention & LTV
- Market availability
- 14 markets with a verified seller
Who it is for
- Apps with defined monetisation events
- Subscription and marketplace apps
- Games with known lifetime value curves
Who it is not for
- Apps without event tracking
- Pre-launch apps without store listings
Business goals it supports
- Sales & RevenuePrimary fit
- Subscriptions and in-app purchases.
- Retention & LTVPrimary fit
- Re-engagement of lapsed users.
Market availability
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.91 more seller-market records are on our research list and stay unlisted until confirmed.
| Market | Verified sellers and how we handle them |
|---|---|
| United States |
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| China |
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| United Kingdom |
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| Canada |
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| Australia |
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| South Korea |
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| Brazil |
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| Switzerland |
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| Hong Kong |
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| Austria |
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| Czechia |
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| Türkiye |
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| Belgium |
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| United Arab Emirates |
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Status in all 30 markets
- United StatesVerified
- ChinaVerified
- United KingdomVerified
- JapanResearching
- CanadaVerified
- GermanyResearching
- AustraliaVerified
- FranceResearching
- South KoreaVerified
- BrazilVerified
- ItalyResearching
- SpainResearching
- MexicoResearching
- NetherlandsResearching
- SwedenResearching
- SwitzerlandVerified
- NorwayResearching
- PolandResearching
- Hong KongResearching
- DenmarkResearching
- AustriaVerified
- Saudi ArabiaResearching
- SingaporeResearching
- PhilippinesResearching
- New ZealandResearching
- CzechiaVerified
- TürkiyeVerified
- BelgiumVerified
- IrelandResearching
- United Arab EmiratesVerified
Strengths
- Event-based optimisation across networks
- Large reach through app networks
- Clear revenue data in-app
Limitations
- iOS privacy limits attribution
- Fraud risk on some networks
- Creative fatigue
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$5,000 to $20,000
Test budget, per month
Scales by network as cost per paying user stays below target lifetime value.
- Funnel role
- Conversion, Retention
- Audience strategy
- Event-optimised campaigns per platform
- Lapsed-user re-engagement
- Lookalikes of payers
Measurement model
Attribution note. Install volume is not reported as a goal.
Cost per paying user and cohort return by day 7 and day 30, from MMP and SKAdNetwork.
What we report
- Cost per paying user
- Cohort ROAS
- Day-7 retention
Landing page and tracking implications
- MMP integration
- SKAdNetwork conversion value mapping
- Fraud filters
Creative requirements
- Playable and video ads for networks
- Store listing tests
How FOCUSADS manages it
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Event map and conversion values at setup
- Weekly cohort review by network
How it works with other channels
- Apple Search Ads
- High-intent iOS installs.
- TikTok Ads
- Video-led acquisition for younger users.
Industry use cases
- Gaming and esports acquisition
- Mobile game acquisition
- Software and SaaS pipeline growth
- Subscription app growth
- Restaurant, food delivery and grocery growth
- Food ordering apps
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- E-commerceCase by case
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
Why not optimise for installs? Because cheap installs often never pay. We optimise towards events that predict revenue.
Do we need an MMP? For multi-network app growth, yes. It is the neutral source of attribution.
How do you handle fraud? Through MMP fraud tools, network selection and monitoring of abnormal patterns.
Which networks do you use? Chosen per app from candidates such as Google, Apple, Meta, TikTok, AppLovin and Unity.
Grow paying app users
Google App campaigns, Apple Search Ads, Meta, TikTok and app networks, optimised towards in-app events and retention.