Connected TV and audio, online and digital media
Audio ads for when screens are off
Audio reaches people when they cannot look at a screen: driving, exercising, working. Podcast host-read ads in particular carry trust that display ads cannot.
FOCUSADS plans audio for reach and consideration, uses unique offer codes and vanity URLs to track response, and checks brand search lift during flights.
Channel facts
- Funnel role
- Awareness, Consideration
- Test budget
- $3,000 to $12,000 per month
- Business goals it supports
- Awareness
- Market availability
- 21 markets with a verified seller
Who it is for
- Brands with a clear spoken message
- B2B and professional audiences via podcasts
- Local businesses using geo-targeted streaming audio
Who it is not for
- Products that must be seen to be understood
Business goals it supports
- AwarenessPrimary fit
- Reach in screen-off moments.
- Traffic & ConsiderationSupporting role
- Host-read endorsements for consideration.
Market availability
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.49 more seller-market records are on our research list and stay unlisted until confirmed.
| Market | Verified sellers and how we handle them |
|---|---|
| United States |
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| United Kingdom |
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| Canada |
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| Germany |
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| Australia |
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| France |
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| Italy |
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| Spain |
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| Netherlands |
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| Sweden |
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| Switzerland |
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| Norway | |
| Denmark |
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| Austria |
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| Saudi Arabia |
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| New Zealand |
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| Czechia |
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| Türkiye |
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| Belgium |
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| Ireland |
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| United Arab Emirates |
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Status in all 30 markets
- United StatesVerified
- ChinaResearching
- United KingdomVerified
- JapanResearching
- CanadaVerified
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaResearching
- BrazilResearching
- ItalyVerified
- SpainVerified
- MexicoResearching
- NetherlandsVerified
- SwedenVerified
- SwitzerlandVerified
- NorwayVerified
- PolandResearching
- Hong KongResearching
- DenmarkVerified
- AustriaVerified
- Saudi ArabiaVerified
- SingaporeResearching
- PhilippinesResearching
- New ZealandVerified
- CzechiaVerified
- TürkiyeVerified
- BelgiumVerified
- IrelandVerified
- United Arab EmiratesVerified
Strengths
- High attention, low clutter
- Podcast audiences with niche interests
- Low production cost
Limitations
- No clicks for most listening
- Response tracking needs codes or URLs
- Podcast inventory is fragmented
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$3,000 to $12,000
Test budget, per month
Podcast sponsorships are bought per show; streaming audio scales with impressions.
At US price levels the planner will not fund this channel below $5,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Awareness, Consideration
- Audience strategy
- Genre and podcast category targeting
- Location and time-of-day targeting
- Show selection by audience fit
Measurement model
Attribution note. Codes undercount listeners who search instead; lift fills the gap.
Promo code and vanity URL response plus brand search lift during flights.
What we report
- Code redemptions
- Vanity URL visits
- Search lift
Landing page and tracking implications
- Unique codes and URLs per show or flight
- Search baseline before launch
Creative requirements
- 30-second spots with the brand named early and twice
- Host-read briefs with key facts and approved claims
How FOCUSADS manages it
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Show selection and host briefs
- Code and URL setup tracked as actions
How it works with other channels
- Radio advertising
- Streaming audio extends radio reach with targeting.
- Google Search Ads
- Search captures listeners who look you up.
Industry use cases
- Software and SaaS pipeline growth
- Business podcasts for software buyers
- Car rental booking and fleet growth
- Commute-time audio for rentals
- Restaurant, food delivery and grocery growth
- Local streaming audio for restaurants
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- E-commerceCase by case
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
How do we know podcast ads worked? Unique codes, vanity URLs and brand search changes during the flight.
Do we need a studio-produced ad? For streaming audio, a clean 30-second spot. For podcasts, host-read ads from a brief often work better.
Is Spotify available in our market? Our research lists Spotify Advertising in 30 markets; formats differ by country.
Can audio drive direct sales? Sometimes through offer codes, but it is mostly planned for reach and consideration.
Reach buyers with screens off
Spotify, podcast networks and streaming radio, used for reach during commutes, workouts and work hours.