Connected TV and audio, online and digital media
TV-screen reach, measured as digital
Viewing has moved from scheduled TV to streaming apps on the same big screen. Connected TV puts your ad there with digital targeting: region, household interests, frequency caps.
FOCUSADS plans CTV for reach goals that need the television screen, and proves impact through geo comparisons and search lift rather than through clicks no one can make on a TV.
Channel facts
- Funnel role
- Awareness, Consideration
- Test budget
- $10,000 to $40,000 per month
- Business goals it supports
- Awareness
- Market availability
- 16 markets with a verified seller
Who it is for
- Brands ready for TV-quality video
- Advertisers testing TV before linear commitments
- Regional brands needing geo-targeted TV
Who it is not for
- Advertisers without broadcast-standard video
- Small budgets expecting direct sales
Business goals it supports
- AwarenessPrimary fit
- TV-screen reach with digital controls.
- Traffic & ConsiderationSupporting role
- Longer storytelling for considered purchases.
Market availability
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.55 more seller-market records are on our research list and stay unlisted until confirmed.
| Market | Verified sellers and how we handle them |
|---|---|
| United States |
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| China |
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| United Kingdom |
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| Japan |
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| Canada |
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| Germany |
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| Australia |
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| France |
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| Brazil |
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| Italy |
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| Spain |
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| Netherlands |
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| Switzerland |
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| Austria |
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| Türkiye |
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| Belgium |
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Status in all 30 markets
- United StatesVerified
- ChinaResearching
- United KingdomVerified
- JapanVerified
- CanadaVerified
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaResearching
- BrazilVerified
- ItalyVerified
- SpainVerified
- MexicoResearching
- NetherlandsVerified
- SwedenResearching
- SwitzerlandVerified
- NorwayResearching
- PolandResearching
- Hong KongResearching
- DenmarkResearching
- AustriaVerified
- Saudi ArabiaResearching
- SingaporeResearching
- PhilippinesResearching
- New ZealandResearching
- CzechiaResearching
- TürkiyeVerified
- BelgiumVerified
- IrelandResearching
- United Arab EmiratesResearching
Strengths
- Big-screen, sound-on attention
- Geo and household targeting
- Frequency control across apps
Limitations
- No clicks; measurement relies on lift
- Fragmented supply across apps
- Higher CPMs than online video
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$10,000 to $40,000
Test budget, per month
Sized to reach enough households in test regions to measure lift against control regions.
At US price levels the planner will not fund this channel below $15,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Awareness, Consideration
- Audience strategy
- Regional targeting with matched control regions
- Household interest segments
- Frequency caps per household
Measurement model
Attribution note. Platform-reported conversions from CTV are directional; geo tests decide budgets.
Geo lift in site visits, branded search and sales versus control regions.
What we report
- Household reach and frequency
- Completion rate
- Lift in branded search and sales
Landing page and tracking implications
- Baseline of site, search and sales by region before launch
- Verification of app-level delivery
Creative requirements
- 15 and 30 second broadcast-standard spots
- Clear brand and call to action without a click
How FOCUSADS manages it
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Test and control region design
- Supply selection across streaming apps per market
How it works with other channels
- Television advertising
- Fills reach among light linear TV viewers.
- YouTube Ads
- YouTube on TV screens is part of the CTV plan.
Industry use cases
- Automotive and auto parts acquisition
- Regional dealer groups
- Travel and hospitality booking growth
- Destination campaigns
- Furniture and home decor acquisition
- Furniture retailers with showrooms
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- Real estate lead and sales planningPrimary in 1
- E-commerceSupporting in 1
- Travel and hospitality booking growthSupporting in 1
- Furniture and home decor acquisitionSupporting in 1
- Construction and renovation lead qualitySupporting in 1
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
How do you measure CTV without clicks? By comparing regions with and without ads on site traffic, branded search and sales.
Is CTV cheaper than TV? Per thousand impressions it can cost more, but waste is lower because targeting is tighter. Your plan compares both.
Which services can we appear on? It varies by market. Our research lists candidates such as Hulu, Roku, ITVX, Channel 4, ABEMA and Shahid; availability is confirmed per plan.
Can we reuse our TV ad? Yes, if it meets streaming specifications.
Test TV reach with digital proof
Streaming TV ads on smart TVs and streaming services, with household targeting, frequency control and geo-based lift measurement.