Retail media and marketplaces, online and digital media
Marketplaces beyond Amazon
In many markets the largest online store is not Amazon: Trendyol and Hepsiburada in Türkiye, Allegro in Poland, bol in the Netherlands and Belgium, Mercado Libre across Latin America, Coupang in Korea. Brands that copy their Amazon approach often miss these platforms.
FOCUSADS maps which marketplaces matter in each of your target markets and plans sponsored listings with the same profit-after-fees logic used for Amazon.
Channel facts
- Funnel role
- Consideration, Conversion
- Test budget
- $1,000 to $5,000 per month
- Business goals it supports
- Sales & Revenue
- Market availability
- 13 markets with a verified seller
Who it is for
- Brands expanding into markets with strong local marketplaces
- Sellers already listed on regional platforms
- Cross-border ecommerce
Who it is not for
- Brands without marketplace listings or local fulfilment
Business goals it supports
- Sales & RevenuePrimary fit
- Sales on the dominant local marketplace.
- Traffic & ConsiderationSupporting role
- Visibility for new sellers entering a market.
Market availability
| Market | Verified sellers and how we handle them |
|---|---|
| Canada |
|
| Germany |
|
| Australia |
|
| France |
|
| South Korea |
|
| Brazil |
|
| Spain |
|
| Poland |
|
| Austria |
|
| Singapore |
|
| Philippines |
|
| Czechia |
|
| Türkiye |
|
Status in all 30 markets
- United StatesResearching
- ChinaNot listed
- United KingdomResearching
- JapanResearching
- CanadaVerified
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaVerified
- BrazilVerified
- ItalyResearching
- SpainVerified
- MexicoResearching
- NetherlandsResearching
- SwedenNot listed
- SwitzerlandResearching
- NorwayNot listed
- PolandVerified
- Hong KongNot listed
- DenmarkNot listed
- AustriaVerified
- Saudi ArabiaNot listed
- SingaporeVerified
- PhilippinesVerified
- New ZealandNot listed
- CzechiaVerified
- TürkiyeVerified
- BelgiumResearching
- IrelandNot listed
- United Arab EmiratesNot listed
Strengths
- Access to the market’s main shopping destination
- Purchase-intent placements
- Often lower competition than Amazon
Limitations
- Self-serve tools vary in maturity
- Local language and seller requirements
- Limited data exports
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$1,000 to $5,000
Test budget, per month
Per marketplace; scale where margin after commission holds.
At US price levels the planner will not fund this channel below $2,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Consideration, Conversion
- Audience strategy
- Keyword and category targeting per marketplace
- Brand defence on own listings
Measurement model
Marketplace-reported sales against commission and ad cost per product.
What we report
- Cost of sale incl. commission
- Sales per keyword
- Listing conversion rate
Landing page and tracking implications
- Marketplace seller reports
- Listing quality in the local language
Creative requirements
- Localised listing titles and images
- Store pages where supported
How FOCUSADS manages it
- Market-by-market marketplace map
- Localised keyword research by native reviewers
How it works with other channels
- Amazon Ads
- Shared product data and pricing logic.
- Google Shopping Ads
- Shopping drives traffic to own site or marketplace listings depending on margin.
Industry use cases
- Fashion and apparel growth planning
- Fashion on Trendyol and Zalando
- Electronics retail and B2B acquisition
- Electronics on Allegro, bol and Alza
- E-commerce
- Cross-border sellers entering new markets
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- Import, export and international trade acquisitionPrimary in 1
- Manufacturing, wholesale and distribution growthPrimary in 1
- Automotive and auto parts acquisitionSupporting in 1
- Fashion and apparel growth planningSupporting in 1
- E-commerceCase by case
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Restaurant, food delivery and grocery growthCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Which marketplace should we start with? The one with the most category demand in your first target market. Your plan lists researched candidates per market.
Do you handle listings in local languages? Listing copy is reviewed by native speakers; extensive listing work is scoped as an add-on.
Are these platforms verified? They are researched candidates. Seller eligibility and ad tools are verified per account before launch.
How do you compare marketplaces? On cost of sale including commission, so each one is judged on profit.
Find the marketplace that sells
Sponsored listings on regional marketplaces, planned per market where local platforms outsell Amazon.