FOCUSADS ki a Google Performance Max
He momo kaupapa Google Ads a Performance Max e hoko ana puta noa i YouTube, Display, Search, Discover, Gmail me Maps mai i tētahi kaupapa kotahi, e ārahina ana e ō whāinga hurihanga. Ka arotau ia i roto i a Google. Ka mahi a FOCUSADS i tētahi hīkoi i mua: ka whakatau i te nui o te pūtea me whiwhi a Google ki ngā pūkaha rapu ā-rohe, te pāpāho pāpori, te toa hokohoko me ngā pāpāho tuimotu i ia whenua, kātahi ka whakarite, ka whakahaere i ngā kaupapa pērā i a Performance Max i tō ake pūkete.
Arotake whakamutunga I arotakehia e Te tēpu ētita o FOCUSADSTe arotake e whai ake ana
He tirohanga poto
| Ahunga | FOCUSADS | Google Performance Max |
|---|---|---|
| Ngā mea e arotauria ana | Te wehenga pūtea puta noa i ngā pūhara me ngā momo pāpāho, i ia whenua | Te tuku puta noa i ngā wāhi pānui a Google anō |
| Nā wai e whakahaere | Ngā kairautaki me ngā kaihoko pāpāho a FOCUSADS, me te whakaaetanga a te kiritaki i mua i ngā panonitanga pūtea me ngā whakarewatanga | Ko koe, ko tō tari whakatairanga rānei, i roto i a Google Ads |
| Ngā hongere i waho i a Google | Ka whakamaheretia tahitia ngā pāpāho ā-ipurangi, tuimotu me ā-rohe (rapu, pāpori, toa hokohoko, OOH, DOOH, reo irirangi, pouaka whakaata, tā, tautoko), me tētahi mahere ine mō ia mea | Kei waho i te korahi |
| Utu | Te utu ratonga, te whakarite kotahi me ngā tāpiri i ngā rārangi motuhake; ka utua tōtikatia te pūtea pāpāho ki ngā pūhara | Kua hangaia ki roto i a Google Ads; ka utu koe ki a Google mō te pāpāho |
| Te mana pupuri pūkete | Ka noho ngā pūkete pānui ki te ingoa o te kiritaki; ka mahi a FOCUSADS mā te uru hoa pakihi, uru tari whakatairanga rānei | Tō pūkete Google Ads |
Pai rawa mō
Ko hea a Google Performance Max te kōwhiringa kaha ake
Ngā kaiwhakatairanga e tino kitea ana ō rātou kaihoko i Google, ā, he mā tō rātou aroturuki hurihanga
Ngā tīma e hiahia ana ki te mahi aunoa a Google me te iti o te whakarite ā-ringa, kāore he utu pūmanawa tāpiri
Ko hea a FOCUSADS e hāngai ake ai
Ngā pakihi me mōhio mēnā e tika ana kia whiwhi a Google i tōna wāhanga o te pūtea i ia mākete
Ngā mākete e kawe ai ngā pūkaha rapu ā-rohe, ngā pāpāho tuimotu rānei i tētahi wāhanga nui o te hiahia
Ko hea a FOCUSADS e rerekē ai
Te tohatoha i mua i te arotau
Ka whakatau a Performance Max ki hea whakapaua ai tētahi pūtea Google. Ka whakatau a FOCUSADS i te rahi o taua pūtea i te taha o ia kōwhiringa kē i te whenua.
Ka whakahaere mātou māu
Ina hāngai a Performance Max ki te mahere, ka hangaia e mātou i tō pūkete me te whāngai, ngā rawa me ngā whāinga hurihanga e hiahiatia ana, ā, ka pūrongo i te taha o ētahi atu hongere.
Te whakamahi i ngā mea e rua
Kei te nuinga o ngā mahere a FOCUSADS mō ngā mākete e kaha ana a Google a Performance Max. Ko te whakatauritenga mō te tangata e whakatau ana i te ranunga katoa, kaua mō te whakakapi i te momo kaupapa.
Ngā mea e whakaputaina ana e te kaiwhakataetae
E whakaahua ana a Google i a Performance Max hei momo kaupapa e hāngai ana ki te whāinga ka tae ki ngā wāhi pānui katoa a Google Ads, tae atu ki YouTube, Display, Search, Discover, Gmail me Maps, mai i tētahi kaupapa kotahi. 1
E tūtohu ana a Google kia whakamahia hei tautoko i ngā kaupapa Search e hāngai ana ki ngā kupu matua. 1
Ka whakarite ngā kaiwhakatairanga i ngā whāinga hurihanga me ngā uara, me ngā whāinga ROAS, CPA rānei hei kōwhiringa, ā, ka tuku utu a Smart Bidding i ia mākete-tono. 1
Ngā mātāpuna
Ka whakatauritea e mātou ki ngā mea e whakaputaina ana e ia kamupene, me te rā i pānuitia ai e mātou. Ina kore tētahi kamupene e whakaputa i tētahi meka, ka kī te whārangi “kāore anō kia whakaūngia ā-tūmatanui”, kaua e matapae, ā, ka whakaingoa ia whakatauritenga i ngā kaihoko ka pai ake te mahi a te kōwhiringa kē mō rātou. Mēnā kua tawhito tētahi mea, whakamōhio mai mā te puka whakapā, ā, ka arotakengia e mātou.
He tohu hokohoko a Google Performance Max nā tōna rangatira, ka whakamahia i konei hei tautuhi noa i te hua. Kāore he hononga o FOCUSADS ki a ia. I tangohia ngā meka i ōna whārangi tūmatanui i ngā rā e whakaaturia ana.
Tirohia he aha tā FOCUSADS e mahi ai mō tō pakihi
Ka hoatu e Hangaia tō mahere ki a koe ngā kaute hongere, tētahi tohatoha pāpāho me ia utu i tōna ake rārangi i mua i tō kōrero ki tētahi tangata.