Putanga Noema 2026: Te tuku utu ki ngā takahanga e arahi ana ki te utunga
Ngā tirohanga ahumahi me te mākete
Ngā whakamārama rangahau mō ngā kaiwhakatairanga e whakahaere ana i te pāpāho puta noa i ngā mākete, ka whakaputaina ina oti, ina takina te mahi. Ka tīmata ia tuhinga i tētahi raruraru arumoni ka kitea e mātou i ngā pūkete, ka whakamārama i te tukanga, ā, ka tohu i te mātāpuna matua kia taea ai e koe anō te taki.
Whakawhāitia te rārangi
Tirotiro mā
I tēnei putanga
Pūmanawa me te SaaS, Ā-ao
Arotauria ngā whakamātautau SaaS ki ngā pūkete kua whakahohea
Ka taea e tētahi kamupene pūmanawa he whakamātautau kore utu tōna te hoatu e toru ngā takahanga ki tētahi pūhara pānui hei tuku utu: te rēhitatanga whakamātautau, te mahi tuatahi i roto i te hua e matapae ana i te utunga, me te utunga tuatahi. Ka tae mai ngā rēhitatanga i te rā o te pāwhiri, he maha hoki, engari ko ētahi nō ngā tāngata kāore e whakamahi anō i te hua. Ko ngā utunga te mea ka mau ki te pakihi, engari ka tae mai i muri i te mutunga o te whakamātautau, he iti hoki te maha. Ka tatau a Meta i ngā hurihanga i muri i te pāwhiri mō te 7 rā te roa rawa i muri i te pāwhiri hono, nā reira kāore rawa tētahi utunga i te rā 14 o te whakamātautau e tae ki tana arotautanga. Ka whakaae a Google Ads ki ngā matapihi pāwhiri tae atu ki te 90 rā, ā, ka whakaae ki ngā hurihanga kua kawemaihia tae atu ki te 90 rā i muri i te pāwhiri. Mō te nuinga o ngā whakamātautau, ko te takahanga tuku utu e whai hua ana ko te whakahohenga: he mahi i roto i te hua i te wiki tuatahi e hono ana ō ake raraunga ki te utunga. Pūrongotia ngā utunga i te taha o tēnei i ia hongere, ā, tirohia ia marama kei te utu tonu ngā pūkete kua whakahohea mai i ia hongere.
Google Ads, Meta Ads, LinkedIn Ads, Rapu
Tāpoi, haerenga me te manaaki manuhiri, Ā-ao
Ka tīmata ngā tāpui tika hōtēra i ngā hononga kore utu
Ko te hōtēra e hoko ana i te nuinga o ōna rūma mā ngā umanga haerenga ā-ipurangi ka utu kōmihana mō ia noho pērā. Ka whakaatu a Google i ngā utu hōtēra a ngā hoa Hotel Center hei hononga tāpui kore utu, kāore e tono utu mō ngā pāwhiri, ā, ka raupapahia ahakoa ko wai e whakatairanga ana. Ko te whakauru i te utu ake o te hōtēra ki aua hononga, me te tūtohu i ngā pāwhiri kia taea ai e te pūkaha tāpui te tatau, kāore he utu pāpāho. Muri iho, me hinga i ia kōwhiringa utu taua tatauranga anō. Ko Performance Max for travel goals, ngā pānui hōtēra i Google me ngā pānui haerenga i Meta, he tika te whakahaere anake i te wā he iti iho te utu o tētahi tāpui tika ka kawea mai e rātou i te kōmihana me ngā utu ratonga ka utua e te hōtēra ki te kore. Mō ngā manuhiri i te European Economic Area (EEA), kei ngā hua hōtēra a Google anō tētahi wae kaiwhakarato (supplier unit) mō ngā kaiwhakarato tika, i te taha o ngā wae e whakakīia ana e ngā umanga haerenga me ngā pae rapu haerenga (metasearch).
Google Ads, Performance Max, Meta Ads, Rapu
Whakawhiti ahumahi, Te Kīngitanga Kotahi
Ngā ture whakatairanga o te UK i 2026
E rua ngā panonitanga e whakaahua anō ana i te whakatairanga i te UK i 2026. Mā te Data (Use and Access) Act ka taea e ngā pae te whakarite i ētahi pihikete tātari me te kore whakaaetanga, ā, i piki ngā whaina PECR ki te £17.5 miriona, ki te 4% rānei o te hokonga o te ao mai i te 5 o Pēpuere 2026. Mai i te 5 o Hānuere 2026, kua aukatia ngā pānui mō ngā kai me ngā inu iti iho te hauora ka taea te tautuhi i ngā pāpāho ā-ipurangi utu, ā, i te pouaka whakaata me ngā ratonga ā-tono i waenga i te 5:30 i te ata me te 9 i te pō. Ko ngā waitohu ka whakatika wawe i te tūtohu me ngā mahere pāpāho ka pupuri i tō rātou ine me tō rātou toronga; ko ngā waitohu ka tatari ka tūpono ki ngā whaina, ki ngā kupu pānui kua whakakāhoretia rānei.
Google Ads, Meta Ads, Whakatairanga pouaka whakaata, Ngā pānui oro me te rere
Whakawhiti ahumahi, Amerika
Ngā ture matatapu o Amerika mō ngā kaiwhakatairanga i 2026
Kāore tonu he ture matatapu ā-motu i Amerika, engari i tupu anō te mahere o ngā kāwanatanga i 2026. I whai mana ngā ture o Indiana, Kentucky me Rhode Island i te 1 o Hānuere, ā, kua rua tekau ngā kāwanatanga he ture matatapu whānui. Ko ngā ture CCPA kua whakahōutia a California, i whai mana anō i te 1 o Hānuere 2026, ka tāpiri i ngā aromatawai tūraru, ngā arotake haumaru ipurangi me ngā mana e pā ana ki te hangarau whakatau aunoa. Mō ngā kaiwhakatairanga, ko te mahi whaitake ko te whakahaere i ngā whakakore-whai-wāhi (opt-out) mō te whakatairanga ā-whāiti i ia kāwanatanga kei reira ō kiritaki, me tētahi rārangi mō te whakamahinga o ngā raraunga minenga.
Google Ads, Meta Ads, Pouaka whakaata hono me te OTT, Pāpāho hokohoko
Whakawhiti ahumahi, Kānata
Kānata 2026: ture rongo kōrero, tāke, pānui
E toru ngā meka e whakaahua ana i te whakatairanga matihiko i Kānata i 2026. Kua aukati a Meta i ngā ihirangi rongo kōrero i Facebook me Instagram i Kānata mai i Ākuhata 2023 hei whakautu ki te Online News Act. Kua whakawāteatia a Google i te Ture hei utu mō tana utu i te C$100 miriona ia tau, ka tohaina ki ngā kaiwhakaputa rongo kōrero e te Canadian Journalism Collective. I pānui a Kānata i te 29 o Hune 2025 ka whakakorea e ia tana tāke ratonga matihiko 3%. Mō ngā kaiwhakatairanga, kua ngaro ngā minenga rongo kōrero i Meta, ko ngā wāhi pānui a ngā kaiwhakaputa ka tae mā ētahi atu ara ka kawe i te nuinga ake o te horopaki rongo kōrero, ā, kua kore ngā utu pūhara e pāngia e te DST.
Meta Ads, Google Ads, Pānui whakaatu hoko aunoa, Pouaka whakaata hono me te OTT
Whakawhiti ahumahi, Ahitereiria
Te ture raro-16 o Ahitereiria me ngā kaiwhakatairanga
Mai i te 10 o Tīhema 2025, me mahi ngā pūhara pāpāho pāpori kua herea ā-taipakeke i ngā mahi e tika ana hei aukati i ngā tāngata o Ahitereiria i raro i te 16 te hanga, te pupuri rānei i ngā pūkete. I whakaingoatia e eSafety a TikTok, Snapchat, Instagram, Facebook, YouTube, X me Twitch i waenga i ngā pūhara e whāia ana e te ture; ka tae ngā whaina ki te A$49.5 miriona. Ka ngaro i ngā kaiwhakatairanga ngā minenga raro-16 kua takiuru i aua ratonga, ā, me tūmanako i ngā nekehanga i ngā whakatau tata toronga. Kei waho i te here ngā ratonga kēmu, karere, mātauranga me te hauora.
Meta Ads, TikTok Ads, Snapchat Ads, Google Ads
Whakawhiti ahumahi, Aotearoa
Te IPP3A o Aotearoa me te whakaputa kiritaki tūpono
I tāpirihia e te Privacy Amendment Act 2025 te Information Privacy Principle 3A, kua whai mana mai i te 1 o Mei 2026. Ko ngā whakahaere e kohi ana i ngā mōhiohio whaiaro mō tētahi tangata mai i tētahi puna ehara i taua tangata me mahi i ngā mahi e tika ana hei whakamōhio ki a rātou, ki te kore e pā tētahi okotahi. Ko ngā kaiwhakatairanga e hoko ana i ngā rārangi kiritaki tūpono, e whakarangatira ana i ngā rekoata CRM, e whiwhi ana rānei i ngā kiritaki tūpono mā ngā hoa, me whai tukanga whakamōhio. Ko ngā kiritaki tūpono ka hopukina tōtikatia i ō ake puka kei waho i te IPP3A, e hoatu ana ki te whakaputa kiritaki tūpono mā ō ake puka he painga tautukunga ture.
Meta Ads, Google Ads, LinkedIn Ads
Whakawhiti ahumahi, Airani
Ngā ture whakatairanga o Airani i 2026
He ranunga o ngā panonitanga ā-motu, ā-EU hoki kei mua i ngā kaiwhakatairanga o Airani. Kua herea te whakatairanga waipiro i te pouaka whakaata i waenga i te 3 i te ata me te 9 i te pō mai i Hānuere 2025, ā, kua tōmuritia ngā tapanga hauora waipiro herenga mai i Mei 2026 ki Hepetema 2028. I whakatuwheratia e Coimisiún na Meán tana tirotirotanga ōkawa tuatahi i raro i te Online Safety Code i Hepetema 2026. Kua pā hoki ināianei ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Meta Ads, Google Ads, Whakatairanga pouaka whakaata, Whakatairanga reo irirangi
Whakawhiti ahumahi, Hingapoa
Ngā ture tinihanga me te haumaru o Hingapoa i 2026
Kei te kaha te pēhi a Hingapoa i ngā pūhara mō te whakatairanga tinihanga. I Hepetema 2025 i tukuna e ngā pirihimana te Implementation Directive tuatahi i raro i te Online Criminal Harms Act, e whakahau ana i a Meta kia whakamahi i te mōhiotanga kanohi whakapai ake ki ngā pānui me ngā whārangi Facebook e whakataruna ana i ngā kaipupuri tūranga kāwanatanga matua. I tīmata te Online Safety Commission me te Online Safety (Relief and Accountability) Act 2025 i te 29 o Hune 2026, e hoatu ana ki ngā tāngata i pāngia e ngā kino ā-ipurangi tētahi ara ki te whakatika wawe. Me tūmanako ngā kaiwhakatairanga tika i ngā taki tuakiri kaha ake me ngā tangohanga tere ake, otirā mō ngā pānui pūtea me te haumi.
Meta Ads, Google Ads, TikTok Ads
Whakawhiti ahumahi, Piripīna
Te GST (VAT) 12% o Piripīna mō ngā pānui matihiko
I kawea mai e te Republic Act 12023 ngā ratonga matihiko, tae atu ki te whakatairanga ā-ipurangi, ki roto i te GST (VAT) o Piripīna. Ko ngā kaiwhakarato ratonga matihiko kāore e noho ana ki te motu he neke atu i te PHP 3 miriona te hokonga me rēhita i mua i te 2 o Āperira 2025, ā, kua utu i te GST 12% mai i te 1 o Hune 2025. Mō ngā kaiwhakatairanga e hoko ana i ngā pūhara o te ao, me whai ture mārama ngā pūtea ināianei mēnā ka whakauru, ka tango rānei ngā tatauranga i te GST, ā, me whai ngā tīma pūtea i ngā nama tika hei kerēme i te GST tāuru ina taea.
Meta Ads, Google Ads, TikTok Ads
Whakawhiti ahumahi, Tiamana
Ngā ture whakaaetanga me te whakatairanga o Tiamana i 2026
I hangaia e Tiamana tētahi ara ā-ture hei karo i ngā pae pihikete tāruarua. Kua pā te Consent Management Ordinance (EinwV) mai i te 1 o Āperira 2025, ā, i te 17 o Oketopa 2025 i whakamanahia e te kaikōmihana tiaki raraunga ā-motu te ratonga whakahaere whakaaetanga tuatahi. He tūao te whakamahi, ā, he tika tonu ā-ture ngā pae whakaaetanga noa. Ka tāpiri ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga i tētahi paparanga tuarua mō ngā kaupapa i 2026.
Google Ads, Meta Ads, Pānui whakaatu hoko aunoa
Whakawhiti ahumahi, Ateria
Ngā tāke whakatairanga me ngā ture o Ateria i 2026
E rua ngā tāke a Ateria ki te whakatairanga, kua wehea ā-hongere. Ka pā te Werbeabgabe 5% ki te whakatairanga tā, pāpāho, ki waho hoki, ā, ka utu ngā kaiwhakatairanga ā-ipurangi nunui i te Digital Tax 5% mō te whakatairanga ā-ipurangi ka tae ki Ateria. E ai ki ngā tatauranga a RTR, i piki te moni whiwhi o te Digital Tax mā te 25% pea i ngā marama tuatahi e whitu o 2026, ā, i heke te moni whiwhi o te Werbeabgabe mā te 8% pea, he tohu e neke ana te pūtea ki te ipurangi. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Google Ads, Meta Ads, Pāpāho o waho (out-of-home), Whakatairanga pouaka whakaata
Whakawhiti ahumahi, Huiterangi
Ngā ture pānui tupeka me te whakaaetanga o Huiterangi
E rua ngā hīkoi i whakakahangia ai e Huiterangi te whakatairanga tupeka me te nikotīni. Kua here te Tobacco Products Act i te whakatairanga mai i Oketopa 2024, ā, ko tētahi whakahounga i whakaaetia e te Pāremata i Hune 2025 hei whakatinana i te kaupapa tono a te iwi o 2022 ka whai mana i te tīmatanga o 2027, e aukati ana i te whakatairanga ā-ipurangi ka tae ki te hunga tamariki me te whakatairanga i ngā wāhi hoko. Kei waho a Huiterangi i te EU, nō reira kāore ngā ture whakatairanga tōrangapū EU e pā ki reira, engari ka whakaaro a Google ki ngā manuhiri o Huiterangi pērā i ngā manuhiri EEA mō te whakaaetanga.
Google Ads, Meta Ads, Pāpāho o waho (out-of-home), Whakatairanga tā
Whakawhiti ahumahi, Wīwī
Ngā whaina pihikete me ngā ture kaiaweawe o Wīwī
Ko Wīwī te mākete tino kaha rawa i Ūropi mō ngā pihikete me te whakaaetanga whakatairanga. I te 1 o Hepetema 2025 i whainatia e te CNIL a Google ki te €325 miriona mō te whakaatu pānui i waenga i ngā īmēra a ngā kaiwhakamahi Gmail me te kore whakaaetanga, me ngā pihikete i whakaritea i te hanganga pūkete, ā, i whainatia a SHEIN ki te €150 miriona mō ngā pihikete i whakanohoia me te kore whakaaetanga. Ka pā te ture kaiaweawe o 2023 ki te tangata e whakatairanga ana ki tētahi minenga o Wīwī. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Google Ads, Meta Ads, TikTok Ads
Whakawhiti ahumahi, Peretiama
Te aukati pānui petipeti o Peretiama me ngā ture o 2026
Kei a Peretiama tētahi o ngā aukati whakatairanga petipeti whānui rawa i Ūropi. Kua pā tētahi aukati whānui mai i te 1 o Hūrae 2023; i aukatia ngā pānui petipeti i ngā papa tākaro hākinakina mai i te 1 o Hānuere 2025, ā, ka mutu te tautoko hāte iti mō ngā karapu ngaio i te 1 o Hānuere 2028. I piki te taipakeke iti rawa mō te petipeti ki te 21 i Hepetema 2024. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Google Ads, Meta Ads, Ngā tautoko ā-pūtea
Whakawhiti ahumahi, Hōrana
Ngā here pānui petipeti o Hōrana i 2026
I whakaoti a Hōrana i te whakakore haere i te tautoko petipeti i 2025. Kua aukatia ngā kaiwhakahaere petipeti ā-ipurangi whai raihana i te whakatairanga kāore i whāia i te pouaka whakaata, i te reo irirangi me ngā wāhi tūmatanui mai i te 1 o Hūrae 2023, ā, mai i te 1 o Hūrae 2025 e kore e taea e rātou te tautoko i ngā karapu hākinakina, ngā tukinga me ngā kaitākaro takitahi. I kī te kaiwhakarite petipeti, a Ksa, ka kaha tana whakaū. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Google Ads, Meta Ads, Ngā tautoko ā-pūtea, Whakatairanga pouaka whakaata
Whakawhiti ahumahi, Itāria
Itāria: waehere kaiaweawe, ture 2026
Kei te whakahaere a Itāria i ngā kaiaweawe nunui ināianei tata ki te āhua o ngā kaipāho. I Hūrae 2025 i whakamanahia e AGCOM ngā aratohu me tētahi waehere whanonga mō ngā kaiaweawe, me ngā ture kaha ake mō te whakatairanga huna, te tiaki nui ake mō te hunga tamariki, ngā whaina tae noa ki te €600,000 me tētahi rēhita ōkawa o ngā kaiaweawe e hāngai ana. Me whai kirimana ngā waitohu e mahi tahi ana me ngā kaihanga ihirangi o Itāria e whakaata ana i ēnei haepapa. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Meta Ads, TikTok Ads, Google Ads
Whakawhiti ahumahi, Peina
Peina: ture kaiaweawe, panonitanga 2026
Ka kīia e Peina ōna kaihanga ihirangi nunui rawa he kaiwhakarato ratonga ataata-ororongo. Ka whakarite te Royal Decree 444/2024 i ngā paepae mō ngā “users of special relevance” i raro i te General Audiovisual Communication Law, ā, me rēhita aua kaihanga ihirangi ki te rēhita ā-kāwanatanga, me whai hoki i ngā ture whakatairanga me te tiaki tamariki. I whakahōutia e Autocontrol tana waehere whanonga mō te whakatairanga mā ngā kaiaweawe, kua whai mana mai i Oketopa 2025. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Meta Ads, TikTok Ads, Google Ads
Whakawhiti ahumahi, Huitene
Ngā ture whakatairanga o Huitene i 2026
E toru ngā huinga ture e whakaahua ana i te pāpāho utu i Huitene i tēnei tau. Kua pā te waeture whakatairanga tōrangapū EU mai i te 10 o Oketopa 2025, ā, kua mutu te hoko a Meta me Google i ngā pānui tōrangapū me ngā pānui take i te EU. Ka kī a Konsumentverket ko ngā tuku pāpori ake a tētahi kamupene me ia tuku kaiaweawe utu he whakatairanga i raro i te Marketing Practices Act. Ka hiahia a Google ki tētahi pūhara whakaaetanga kua whakamanahia mō ngā pānui ka tukuna i te EEA. Kāore ēnei e aukati i ngā kaupapa arumoni, engari ka panoni ia mea i ngā mea me noho ki tētahi whakarāpopototanga, ki tētahi kirimana kaihanga ihirangi me tētahi mahere ine.
Meta Ads, Google Ads, TikTok Ads
Whakawhiti ahumahi, Nōwei
Ngā ture whakatairanga o Nōwei i 2026
Kotahi te ture whakatairanga o Nōwei e hapa ana i te nuinga o ngā kaiwhakatairanga tāwāhi: mai i te 1 o Hūrae 2022 ka hiahia te Marketing Control Act ki tētahi tapanga paerewa i ia pānui kua whakarerekētia (retouched) te āhua, te rahi, te kiri rānei o tētahi tinana. Ka pā ki te pāpāho pāpori me ngā kaiwhakatairanga tāwāhi e aro ana ki ngā kiritaki o Nōwei, ā, ka taea te kī he haepapa tō te tangata ka āwhina ki te whakaputa i tētahi pānui kāore he tapanga. Hei whenua EEA, kei raro anō a Nōwei i ngā herenga whakaaetanga a Google mō ngā pānui. Ehara a Nōwei i te mema o te EU, nō reira kāore te waeture whakatairanga tōrangapū EU e pā tōtika ana, engari ka pā ki ngā kaupapa ka tae anō ki ngā minenga EU.
Meta Ads, Google Ads, TikTok Ads
Whakawhiti ahumahi, Tenemāka
Ngā ture whakatairanga o Tenemāka i 2026
Ko te nuinga o ngā panonitanga o Tenemāka i 2026 i ahu mai i te ture EU. Mai i te 10 o Oketopa 2025, me mau i ngā pānui tōrangapū utu tētahi tapanga me tētahi pānui mārama, ā, kua mutu te hoko a ngā pūhara nunui i ngā pānui tōrangapū me ngā pānui take i te EU. Ka whakaūngia te Digital Services Act mā ngā kaiwhakarite ā-motu, e tāpiri ana i tētahi ara ā-rohe mō ngā amuamu mō ngā pānui i ngā pūhara. Ka pā ngā herenga whakaaetanga a Google mō te EEA ki ngā manuhiri o Tenemāka. Mō ngā kaiwhakatairanga arumoni, ko te mahi matua ko te taki i ngā karere e hāngai ana ki ngā take, me te pupuri kia tika te whakaaetanga me te ine.
Meta Ads, Google Ads, Pānui whakaatu hoko aunoa
Whakawhiti ahumahi, Pōrana
Ngā ture whakatairanga o Pōrana i 2026
Ko te mana whakataetae me te kiritaki o Pōrana, ko UOKiK, tētahi o ngā kaiwhakaū ture kaha rawa o te tapa kaiaweawe i Ūropi. Ka tono ana tūtohutanga i te tapa taumata-rua, mā te whakamahi i te utauta hononga-utu a te pūhara me tētahi tapanga kupu pērā i #reklama, ā, i Māehe 2025 i whainatia e ia ētahi kaiaweawe rongonui e toru tata ki te haurua miriona złoty te tapeke. Kua pā ngā ture whakatairanga tōrangapū EU mai i Oketopa 2025. Mō te taha whai wāhitanga, ka hoatu e Allegro Ads ki ngā kaiwhakarato ngā tūnga rapu me ngā tūnga whakaatu i te mākete ā-ipurangi nui rawa o Pōrana.
Whakatairanga mākete ā-ipurangi, Meta Ads, Google Ads
Whakawhiti ahumahi, Tīekia
Ngā ture whakatairanga o Tīekia i 2026
Ka mahi ngā kaiwhakatairanga o Tīekia i tētahi mākete he pūkaha rapu ā-rohe kaha. Ka whakahaere a Seznam i tana ake whatunga rapu me te whakaatu, ka hokona mā Sklik, i te taha o Google. He panonitanga puta noa i te EU ngā panonitanga ture o 2026: kei mua i ngā pānui tōrangapū me ngā pānui take ngā here tapa me te whāinga mai i te 10 o Oketopa 2025, ka whakaūngia te Digital Services Act mā ngā kaiwhakarite ā-motu, ā, ka hiahia a Google ki tētahi pūhara whakaaetanga kua whakamanahia mō ngā manuhiri EEA. Ko tētahi mahere o Tīekia e kapi ana i a Google anake ka hapa i tētahi wāhanga o te hiahia rapu, ā, ko tētahi ka hipa i ngā taki whakaaetanga ka iti iho te pūrongo i ngā hua.
Google Ads, Meta Ads, Pānui whakaatu hoko aunoa
Whakawhiti ahumahi, Tākei
Ngā ture whakatairanga o Tākei i 2026
I panonitia e Tākei tana waeture whakatairanga matua i tēnei tau. Ko te whakatikatika i whakaputaina i te Official Gazette i te 1 o Hūrae 2026, i whai mana i te 1 o Ākuhata 2026, ā, ka kapi i te whakatairanga whāinga, ngā tuku kaiaweawe, ngā pānui nā te AI i hanga, ngā kī utu heke, ngā kī taiao me ngā arotake a ngā kiritaki. Me tohu e ngā kaiaweawe ka whiwhi painga ā rātou tuku ki te “reklam”, ki te “tanıtım” rānei, ā, e kore e āhei ngā tārua AI o ngā tāngata tūturu kia puta me te mea e tautoko ana i tētahi hua. Hei tāpiri, i heke te tāke ratonga matihiko mō te whakatairanga me ētahi atu ratonga matihiko mai i te 7.5% ki te 5% mai i te 1 o Hānuere 2026, ā, ka panoni tērā i te utu o ngā pāpāho e hokona ana mai i ngā pūhara tāwāhi.
Google Ads, Meta Ads, Whakatairanga mākete ā-ipurangi
Whakawhiti ahumahi, Te Kotahitanga o ngā Emira Arapi
Ngā ture whakatairanga o te UAE i 2026
Mai i 2025, ko te tangata e whakaputa ana i ngā ihirangi whakatairanga i te pāpāho pāpori i te UAE me whai whakaaetanga kaiwhakatairanga mai i te UAE Media Council, ahakoa ka utua, kāore rānei. Kore utu te whakaaetanga mō ngā tau tuatahi e toru mō ngā kirirarau me ngā kainoho, me whai whakaaetanga manuhiri ngā kaihanga ihirangi e toro mai ana, ka whakaritea mā tētahi tari whai raihana, ā, me whakaatu te nama whakaaetanga i te pūkete. Ka whakarite te ture pāpāho ā-motu i whai mana i 2025 i ngā whaina mai i te Dh10,000 ki te Dh1 miriona. E tūmanakohia ana ka mahi ngā waitohu me ngā kaihanga ihirangi whai raihana anake.
Meta Ads, TikTok Ads, Google Ads
Whakawhiti ahumahi, Arāpia Hauti
Ngā ture whakatairanga o Arāpia Hauti i 2026
Ka rere te whakatairanga kaihanga ihirangi i Arāpia Hauti mā Mawthooq, he raihana i tukuna e te General Authority for Media Regulation (GAMR) e taea ai e ngā tāngata te tuku ihirangi whakatairanga i te pāpāho pāpori mō ngā tau e toru. I tōna whakarewatanga i 2022, ko te utu o te raihana he SR15,000. Me whakapuaki ngā hononga utu, ā, ko ngā kaihanga ihirangi tāwāhi e whakatairanga ana ki ngā minenga o Arāpia Hauti me mahi i roto i taua pūnaha anō. Mō ngā waitohu, he hīkoi paerewa ināianei te taki raihana i mua i te tono i tētahi kaihanga ihirangi.
TikTok Ads, Meta Ads, Google Ads
Whakawhiti ahumahi, Haina
Ngā ture whakatairanga o Haina i 2026
Ka rere te pāpāho utu i Haina tuawhenua i ngā pūhara o te motu: a Baidu mō te rapu, a Tencent puta noa i a WeChat me ōna taupānga, me Ocean Engine a ByteDance mō Douyin me Toutiao. I whakakahangia haeretia ngā ture e karapoti ana i a rātou. Kua pā ngā Measures for the Administration of Internet Advertising mai i te 1 o Mei 2023, ngā Network Data Security Management Regulations mai i te 1 o Hānuere 2025, me ngā arotake tautukunga mōhiohio whaiaro herenga mai i te 1 o Mei 2025. Me whakamahere ngā waitohu tāwāhi e uru ana i 2026 mō ngā pūkete ā-rohe, te whakahaere raraunga ā-rohe me ngā rekoata reri-arotake mai i te kaupapa tuatahi.
Pānui whakaatu hoko aunoa, Whakatairanga mākete ā-ipurangi
Whakawhiti ahumahi, Hongi Kongi
Ngā ture whakatairanga o Hongi Kongi i 2026
Ka whakarite te Personal Data (Privacy) Ordinance o Hongi Kongi i tētahi o ngā ture whakaaetanga whakatairanga tōtika kaha rawa i Āhia. I raro i te Wāhanga 6A me whiwhi tētahi kamupene i te whakaaetanga mōhio i mua i te whakamahi raraunga whaiaro mō te whakatairanga tōtika, i te tuku rānei ki tētahi hunga tuatoru mō taua kaupapa, ā, kāore rawa te noho puku e kīia he whakaaetanga. He mea nui te ture ki te pāpāho utu nā te mea ko ngā minenga rārangi kiritaki, te whāiti anō mā te īmēra, mā te waea rānei, me ngā tukunga ake hurihanga tuimotu, ka whakawhirinaki katoa ki ngā raraunga whaiaro. Ka taea e ngā waitohu e kohi tika ana i te whakaaetanga te whakamahi i ēnei utauta; ko ngā waitohu kāore e pērā kei te tūraru.
Google Ads, Meta Ads, Pānui whakaatu hoko aunoa
Whakawhiti ahumahi, Hapani
Ngā ture whakatairanga o Hapani i 2026
Mai i te 1 o Oketopa 2023 kua kīia e Hapani te whakatairanga kāore i whakapuakina, e mōhiotia ana ko te whakatairanga huna (stealth marketing), he whakaaturanga whakapōhēhē i raro i te Act against Unjustifiable Premiums and Misleading Representations. Me mōhiotia ngā ihirangi katoa e ārahina ana, e whakahaerehia ana rānei e tētahi pakihi he whakatairanga, me ngā tapanga pērā i te “広告”, te “PR”, te “プロモーション” rānei. I tukuna e te Consumer Affairs Agency tana whakahau tuatahi i Hune 2024 ki tētahi whare haumanu i hoatu he utu heke ki ngā tūroro mō ngā arotake pai i Google Maps. Mō ngā mahere pāpāho, ko LY Ads a LINE Yahoo tonu te kōwhiringa matua o te motu i tua atu i a Google mō te rapu me te whakaatu.
Google Ads, Meta Ads, TikTok Ads
Whakawhiti ahumahi, Kōrea ki te Tonga
Ngā ture whakatairanga o Kōrea ki te Tonga i 2026
E rua ngā wā i whakatikatikahia ai e te Korea Fair Trade Commission ana aratohu mō ngā tūtohutanga me ngā tautoko i roto i ngā tau e rua: i whai mana ngā ture mō ngā pāpāho ā-kupu i te 1 o Tīhema 2024, ā, i whai mana tētahi atu whakatikatika i te 1 o Hune 2026. Me whakapuaki ngā ihirangi utu, tautoko rānei kia kitea e ngā kaipānui. Mō te taha raraunga, i tukuna e te Personal Information Protection Commission ngā aratohu kaupapa here matatapu kua whakahōutia i 2024 e whakatakoto ana me pēhea ngā kamupene e whakaahua ai i te tukatuka me ngā whakawhitinga ki tāwāhi. He rerekē anō ngā mahere pāpāho o Kōrea i te nuinga o ngā mākete nā te mea kei te taha o Google me Meta a NAVER Search Ads me Kakao Moment, e whakahaerehia ana e te tomokanga rapu matua o te rohe me te pūhara karere.
Google Ads, Meta Ads, TikTok Ads
Whakawhiti ahumahi, Parīhi
Ngā ture whakatairanga o Parīhi i 2026
I whakaputaina e CONAR, te kaiwhakarite-whaiaro whakatairanga o Parīhi, tētahi putanga hou o tana aratohu whakatairanga kaiaweawe, kua whai mana mai i te 1 o Hune 2026. Ka whakawhānui i te tautuhinga o ngā kaiaweawe matihiko ki tua atu i ngā tāngata takitahi, ka whakamārama āhea he hononga tūturu ki tētahi kaiwhakatairanga, ā, ka tāpiri i ngā ture mō te tiaki tamariki me te whakamahi i te AI i ngā pānui. Mō te taha raraunga, kua whakaritea e te mana tiaki raraunga ā-motu, e te ANPD, ngā ture mō ngā whakawhitinga ā-ao, tae atu ki ngā rara kirimana paerewa, ā, kei a ia tētahi kaupapa waeture hohe mō 2025 me 2026. Mō te tauhokohoko ā-ipurangi, ka hoko a Mercado Ads i ngā tūnga puta noa i a Mercado Libre.
Whakatairanga mākete ā-ipurangi, Meta Ads, Google Ads
Whakawhiti ahumahi, Mēhiko
Ngā ture whakatairanga o Mēhiko i 2026
I whakakapia e Mēhiko tana ture tiaki raraunga rāngai tūmataiti i 2025. Nā tētahi ture whakahau i whakaputaina i te 20 o Māehe 2025 i whakatū tētahi Federal Law on the Protection of Personal Data Held by Private Parties hou, kua whai mana mai i te 21 o Māehe 2025, hei wāhanga o tētahi pōkai i whakakore i te INAI, te kaiwhakarite motuhake o mua, ā, i neke i ōna mahi ki te peka whakahaere ā-motu. Mō ngā kaiwhakatairanga, me tirotiro ngā pānui matatapu, ngā rekoata whakaaetanga me ngā kirimana me ngā tari whakatairanga me ngā pūhara ki te kupu hou. Mō te taha whai wāhitanga, ka hoatu e Mercado Ads ki ngā kaiwhakarato ngā tūnga rapu me ngā tūnga whakaatu i Mercado Libre.
Whakatairanga mākete ā-ipurangi, Google Ads, Meta Ads
Hanga hua, hoko rarawe me te tohatoha, Amerika
Te tae ki ngā kaihoko tohatoha kāpata i Amerika
He minenga iti, motuhake ngā kaiwhakahaere hoko i ngā kaitohatoha kāpata me te mahi rākau. Ka tae ngā kaupapa pāpāho pāpori whānui ki a rātou mā te tūpono noa. He whāiti ake ngā pāpāho ka tae ki a rātou mā te whakaaro: e rua ngā whakaaturanga mahi rākau e whakawhitiwhiti ana ia tau, he whakaaturanga kīhini me te kaukau e kukume ana i ngā kaihoahoa nui ake i ngā kaihoko, ngā pukapuka ahumahi me ā rātou ake huihuinga, te whāiti LinkedIn mā te taumahi me te ahumahi, me ngā kupu rapu ka patopatohia e ngā kaihoko ahumahi anake. Kāore tētahi o ēnei e whakaū takitahi ana i te toronga ki ngā kaiwhakahaere hoko. Me hoko te mahere i te whakamātautau iti rawa te utu o ia mea, ā, me tatau i ngā kōrerorero kua tātarihia me ngā kaihoko, me ngā kaitohatoha rānei, kaua ngā puka kua whakakīia.
Ngā hui me ngā whakaaturanga, Whakatairanga tā, LinkedIn Ads, Google Ads
Tauhokohoko ā-ipurangi, Amerika
Āhea te pāpāho hokohoko kaha ake ai i te pāpāho pāpori utu
He rerekē ngā pātai e whakautua ana e te pāpāho hokohoko me te pāpāho pāpori utu. Ka whakautu tētahi pānui hua kua utua (sponsored) i tētahi kaihoko e rapu kē ana i tētahi toa hokohoko mō te kāwai. Me whakaara kē te pānui pāpori i te hiahia i mua i tōna hoko. Ko te pāpāho hokohoko te nuinga o te wā ka toa mō ngā kāwai whakakī anō me ngā kāwai ka whakatauritea i mua i te hoko, kua rārangitia kē, e wātea ana i te rārangi taonga, ā, kei te riro i a rātou te pouaka hoko (buy box). Ko te pāpāho pāpori te nuinga o te wā ka toa mō ngā hua hou, ā-kanohi, hua whakaaroaro rānei kāore anō ngā kaihoko kia rapu mā te ingoa. Whakatauritea ngā mea e rua i runga i te hua toenga i muri i ngā utu a te toa hokohoko, kaua i runga i te whakahokinga o te whakapau pānui (ROAS) e pūrongotia ana.
Pāpāho hokohoko, Amazon Ads, Meta Ads, Whakatairanga mākete ā-ipurangi
Whakawhiti ahumahi, Ā-ao
Te ine pono i te pāpāho tuimotu
Kāore ngā papa pānui, te reo irirangi, te pouaka whakaata, te tā me ngā hui e whakaputa i tētahi ara pāwhiri, ā, me āta whakaaro tūpato ki tētahi pūrongo e tohu ana i tētahi maha tika o ngā hokonga ki a rātou. Ka taea tonu te ine. Ka whakataurite ngā whakamātautau ā-takiwā i ngā rohe i kite i te pāpāho ki ngā rohe kāore i kite. Ka tatau ngā waehere QR, ngā URL poto motuhake me ngā waehere whakatairanga i ngā urupare tika, engari ka ngaro te nuinga o te pānga. Ka whakaatu te pikinga rapu waitohu i te hiahia, ehara i ngā hokonga. Ka matapae ngā tauira ranunga whakatairanga i te tāpaetanga i roto i te wā, engari me whai i ngā marama o te whakapau rerekē. Whakamahia te tikanga kaha rawa ka taea e te mahere te tautoko, pūrongotia hei awhe me tōna tikanga, ā, whakatauhia i mua ko tēhea hua ka tapahi, ka pupuri rānei i te hongere.
Pāpāho o waho (out-of-home), Whakatairanga pouaka whakaata, Whakatairanga reo irirangi, Whakatairanga tā, Pāpāho matihiko o waho
Rawa whenua, Amerika
Tātarihia ngā kaihoko whare i mua i te tapahi i te CPM
Ka taea e tētahi whanaketanga whare utu nui te hoko i ngā whakaaturanga iti te utu me ngā kiritaki tūpono iti te utu i te roanga o te rā, ā, kāore tonu e hoko i tētahi mea. He iti ngā kaihoko e whai take ana, ā, i Amerika ka tangohia e ngā ture mō ngā pānui whare ngā ara poto ā-taupori me ā-ZIP code ka whāiti pea i te minenga. Nā tērā ka noho te mahi ki te tātari: ngā pātai a te puka uiui, te tere o te waea whakahoki a te tīma hoko, ko ēhea kiritaki tūpono ka whakahokia ki ngā pūhara pānui hei kiritaki kua tātarihia, ā, he aha te uara o ia mātakitanga kua tātarihia. Arotauria te kaupapa ki taua tohu. Ka whai take anake te CPM iti iho ina mōhiotia te ōwehenga mātakitanga kua tātarihia.
Meta Ads, Google Ads, Rapu
Tauhokohoko ā-ipurangi, Ā-ao
He aha te ROAS pūhara i whakanui ai i te hua
Ka wehea e te ROAS a te pūhara te moni whiwhi e tautapahia ana e tētahi pūhara pānui ki a ia anō ki te utu pāpāho. Ka waiho i waho te utu o ngā taonga, te kawe, ngā utu utunga me ngā whakahokinga moni, ka tatau i ngā hoko i roto i te matapihi tautapa hua a te pūhara anō, ā, kāore e kī mēnā ka puta te hoko ki te kore te pānui. I te tauira mahi i raro, ko tētahi pūkete e pūrongo ana i te ROAS 4.0 ka whiwhi moni mēnā he hou ia hoko kua tautapahia, ā, ka ngaro moni mēnā he hou te 60% anake. Me noho ngā whakatau pūtea ki runga i te hua toenga i muri i te pāpāho, kua inea ki tētahi whakamātautau pupuri.
Google Ads, Performance Max, Meta Ads, Amazon Ads
Whakawhiti ahumahi, Ā-ao
Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi
Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.
Google Ads, Meta Ads, Rapu, Whakatairanga mākete ā-ipurangi
Whakawhiti ahumahi, Ā-ao
Āhea e tika ai te DOOH, te pāpāho hokohoko
Ko te rapu me te pāpāho pāpori te nuinga o te wā ngā rārangi tuatahi o tētahi mahere whiwhi kiritaki ā-rohe, nā te iti o te utu ki te tīmata me te māmā ki te pānui i ngā hua. He nui ake te utu ki te uru ki te DOOH me te pāpāho hokohoko (retail media), ā, he uaua ake te ine, nō reira me uru mai ēnei ina tutuki tētahi āhuatanga motuhake: kei tētahi rohe mōhiotia ngā kaihoko e noho kuhuputa ana, kei te hokona kētia te hua i tētahi toa hokohoko, kāore rānei te hiahia rapu e piki haere tahi ana me te whakapau pūtea. I mua i te tāpui, tātaihia te pikinga me whakaputa e te kaupapa whakatairanga kia ea ai tōna utu, ā, tirohia mēnā ka kitea taua pikinga e te whakamātautau.
Pāpāho matihiko o waho, Pāpāho hokohoko, Pāpāho o waho (out-of-home), Pānui whakaatu hoko aunoa
Hanga hua, hoko rarawe me te tohatoha, Ā-ao
Te rahi kiritaki B2B ki te ara kua tātarihia
Ko tētahi kaupapa whakatairanga B2B kua arotauria mō ngā puka kua whakakīia ka kite i ngā tāngata e whakakī ana i ngā puka. Nā ngā komiti hoko, ngā huringa hoko roa me ētahi kirimana nunui, ko te nuinga o aua tāngata e kore rawa e tae ki tētahi kōrerorero hoko. I te tauira mahi, ko te kaupapa e toru whakarea te nui ake o tōna utu mō ia kiritaki tūpono ka whakaputa i ngā whai wāhitanga kua tātarihia maha ake me te uara ara hoko nui ake mō te whakapau tata ōrite. Ko te rongoā ko te kōwhiri i te takahanga arotau i ia wāhanga hoko, te whakahoki i ngā hua CRM ki ngā pūhara pānui, me te pūrongo i te utu mō ia whai wāhitanga i te taha o te utu mō ia kiritaki tūpono.
LinkedIn Ads, Google Ads, Rapu
Tauhokohoko ā-ipurangi, Ā-ao
Ngā pānui mākete ā-ipurangi, tō pae ake rānei
Kei te taha o tētahi pātene hoko e whakawhirinakitia kētia ana e ngā kaihoko ngā pānui mākete ā-ipurangi, nō reira he nui ake te ōwehenga hurihanga i te nuinga o te wā i ngā manuhiri i tukuna ki te pae ake o tētahi waitohu. Kātahi te mākete ā-ipurangi ka tango i tētahi utu tuku mō ia ota, ā, ka pupuri i te hononga ki te kiritaki. He nui ake te utu pāpāho mō ia ota a ngā kaupapa whakatairanga pae ake, engari ka pupuri i te toenga hua me ngā raraunga kiritaki. Ka heke te kōwhiringa ki ētahi tau mō ia hua: te ōwehenga utu tuku, te utu pānui mō ia ota, me te ōwehenga hurihanga pae ake e ōrite ai te whiwhi a ngā ara e rua.
Amazon Ads, Whakatairanga mākete ā-ipurangi, Hokohoko, Google Ads
Whakawhiti ahumahi, Ā-ao
Ngā kōwhiringa hongere me te ine i ia mākete
E rua ngā ara e taka ai tētahi mahere mākete maha, ka taea te matapae. Ka hoko i ngā hongere kāore e wātea ana, kāore e whai tika ana, kāore rānei e taea te ine i ētahi mākete, ā, ka horahia te pūtea kia angiangi rawa kāore he mākete e whakaputa i tētahi hua ka taea te pānui. Ka whakahaere te anga i raro i ngā kēti e rima mō ia mākete me ia hongere, ka tuku pūtea anake ki ngā rārangi ka whakawhiti, ā, ka tautapa ki ia rārangi tētahi tikanga ine ka taea te whakautu i te pātai pūtea i taua taumata whakapau. He rerekē ngā pātai e whakautua ana e te tautapa hua a te pūhara, ngā whakamātautau pikinga, ngā whakamātautau pupuri ā-rohe me ngā tauira ranunga whakatairanga, ā, he rerekē te nui o ngā raraunga e hiahiatia ana e ia.
Google Ads, Meta Ads, TikTok Ads, Whiwhinga kaiwhakamahi taupānga
Rawa whenua, Ā-ao
Arotauria ngā kiritaki ki ngā hoko kua kati
Ina kī tētahi kaupapa kiritaki tūpono ki te pūhara he angitu ia tukunga puka, ka kimi te pūnaha tuku utu i ētahi atu tāngata e tuku ana i ngā puka. I te rawa whenua, te pūmanawa B2B, te hanga whare me te kawe utanga, he maha o aua tāngata e kore rawa e hoko. He mahi whakahaere te rongoā: tautuhia he kiritaki tūpono kua tātarihia, tuhia ki te CRM me te tautuhi pāwhiri, me tētahi tautuhi kiritaki kua whakamuna (hashed) rānei, ā, tukuna taua hua ki te pūhara hei hurihanga me arotau e ia.
Google Ads, Meta Ads, LinkedIn Ads
Whakawhiti ahumahi, Te Kīngitanga Kotahi
Te whakaaetanga me te ine i te UK me te EEA
I te UK, te EEA me Huiterangi, me whai whakaaetanga ngā pihikete whakatairanga me ngā tautuhi ōrite, ā, ka whakarite a Google i ōna ake herenga whakahaere whakaaetanga mō ngā pānui ka tukuna i reira. Ko te pānga arumoni, e kore rawa e kitea tōtikatia tētahi wāhanga o ngā hurihanga. Ko ngā kaiwhakatairanga e whakamahere ana mō taua āputa, me tētahi pae whakaaetanga e mahi ana, ngā hurihanga kua tauirahia me ngā raraunga hua nō tō pakihi ake (first-party), ka pūrongo i ngā tau pūmau. Ko te hunga ka kite i muri i te whakarewatanga ka kite i tētahi hekenga ohorere o ngā hurihanga kua pūrongotia, ā, he maha ngā wā ka tapahia ngā kaupapa hē.
Google Ads, Meta Ads
Tāpoi hauora, Ā-ao
Tutukihia ngā kaupapa here pānui hauora i mua i tō hoko
Ko te hauora tētahi o ngā kāwai whakatairanga kua tino herea. Ka here te kaupapa here hauora me ngā rongoā a Google i ngā mea ka taea te whakatairanga me te wāhi, ā, me whai tiwhikete ētahi ratonga i mua i te whakaputa pānui. Ka tāpiri ngā kaiwhakarato tāpoi hauora i tētahi paparanga tuarua: ngā ture o te whenua o te tūroro me ō te whare haumanu hoki. Ko ngā kaupapa ka whakarewaina i mua i te oti o ēnei taki, te nuinga o te wā ka mutu i te whakakāhoretanga, ā, ka moumou ngā ihirangi auaha me te matapihi whakarewa. Me noho te mahi i mua i te whakamahere pāpāho, hei kēti.
Google Ads, Meta Ads
Ngā putanga
Putanga Noema 2026
Te tuku utu ki ngā takahanga e arahi ana ki te utunga
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