Peke ki te ihirangi matua

Putanga Oketopa 2026

Te IPP3A o Aotearoa me te whakaputa kiritaki tūpono

I tāpirihia e te Privacy Amendment Act 2025 te Information Privacy Principle 3A, kua whai mana mai i te 1 o Mei 2026. Ko ngā whakahaere e kohi ana i ngā mōhiohio whaiaro mō tētahi tangata mai i tētahi puna ehara i taua tangata me mahi i ngā mahi e tika ana hei whakamōhio ki a rātou, ki te kore e pā tētahi okotahi. Ko ngā kaiwhakatairanga e hoko ana i ngā rārangi kiritaki tūpono, e whakarangatira ana i ngā rekoata CRM, e whiwhi ana rānei i ngā kiritaki tūpono mā ngā hoa, me whai tukanga whakamōhio. Ko ngā kiritaki tūpono ka hopukina tōtikatia i ō ake puka kei waho i te IPP3A, e hoatu ana ki te whakaputa kiritaki tūpono mā ō ake puka he painga tautukunga ture.

Ngā kitenga matua

  1. 1

    I whiwhi te Privacy Amendment Act 2025 i te whakaaetanga i te 23 o Hepetema 2025.

    Kua tuhia: mātāpuna ōkawa. Korahi: Aotearoa; ture, i te . [1]

  2. 2

    Mai i te 1 o Mei 2026, ka hiahia te IPP3A kia mahi ngā whakahaere i ngā mahi e tika ana hei whakamōhio i ngā tāngata ina kohia ō rātou mōhiohio whaiaro mai i tētahi atu puna, ki te kore e pā tētahi whakarērenga.

    Mātāpuna tuarua. Korahi: Aotearoa; whakarāpopototanga a tētahi umanga rōia mō te aratohu a te OPC, i te . [2]

  3. 3

    I whakaputaina e te Office of the Privacy Commissioner te aratohu IPP3A whakamutunga, tae atu ki ngā taipitopito mō ngā mahi e tika ana me ngā whakarērenga.

    Mātāpuna tuarua. Korahi: Aotearoa; whakarāpopototanga a tētahi umanga rōia mō te aratohu a te OPC, i te . [2]

  4. 4

    E kī ana te aratohu a te Privacy Commissioner ehara te raruraru, te utu, te taumahatanga whakahaere rānei i te mea ka kīia aunoatia te whakamōhio he “not reasonably practicable”.

    Kua tuhia: mātāpuna ōkawa. Korahi: Aotearoa; Te Mana Mātāpono Matatapu, i te . [3]

Tikanga me ngā here
Pātai
Me pēhea te IPP3A e panoni ai i te whakaputa kiritaki tūpono me te whakarangatira raraunga mō ngā kaiwhakatairanga i Aotearoa?
I tuhia mō
Ngā kaiārahi whakatairanga me ngā kaiārahi CRM e whakahaere ana i te whakaputa kiritaki tūpono i Aotearoa.
Te whakatau e pā ana
Ko ēhea puna kiritaki tūpono e hiahia ana ki tētahi tukanga whakamōhio i mua i te whakahaere kaupapa.
Ngā mātāpuna
Te Privacy Amendment Act 2025 me tētahi whakarāpopototanga a tētahi umanga rōia mō te aratohu IPP3A whakamutunga a te Office of the Privacy Commissioner.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Aotearoa.
Ngā tautuhinga
  • Kohikohi autaki: te whiwhi mōhiohio whaiaro mō tētahi tangata mai i tētahi atu i a ia.
Ngā here
  • Kāore mātou i arotake i ia whakarērenga; tirohia te aratohu a te OPC mō tō take.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Ngā mea e tāpirihia ana e te IPP3A

Mātāpuna tuarua

Ka hiahia te IPP3A kia whakamōhio ngā whakahaere i ngā tāngata mō ētahi take ina kohia ngā mōhiohio whaiaro mō rātou mai i tētahi atu, pērā i te kohikohinga, tōna kaupapa me te ingoa me te wāhitau o te whakahaere. Ka whakamārama te aratohu āhea pā ai ngā whakarērenga, tae atu ki te wā i whakamōhiotia tata nei te tangata mō tētahi kohikohinga ōrite.

Kei hea e pā ai ki te whakatairanga

Te tirohanga a FOCUSADS

  • Ngā rārangi kiritaki tūpono kua hokona, kua rīhitia rānei.
  • Te whakarangatira CRM mai i ngā kaihoko raraunga.
  • Ngā kiritaki tūpono i tukuna mai e ngā hoa, ngā pae whakataurite, ngā huihuinga rānei.
  • Ngā hōtaka tuku ingoa e tuku ai ngā kiritaki i ngā taipitopito o ō rātou hoa.

Te whakarite kaupapa

Mātāpuna tuarua

E tūtohu ana te whakarāpopototanga aratohu i te mahere raraunga, ngā pānui matatapu kua whakahōutia, ngā arotake kirimana me ngā kaiwhakarato raraunga, me te hanga i te whakamōhio ki roto i ngā rerenga mahi o nāianei. Mēnā ka whakawhirinaki koe kua whakamōhio kē te puna i te tangata, puritia ngā taunakitanga, pērā i te pānui matatapu a te kaiwhakarato e whakaingoa ana i tō whakahaere.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

Ka kohi tōtika ngā puka kiritaki tūpono i tō ake pae me ngā puka kiritaki tūpono taketake i ngā pūhara rapu me ngā pūhara pāpori i ngā mōhiohio, nā tērā ka noho ki waho i te IPP3A. Mō ngā kaiwhakatairanga B2B, ka whakakaha tēnei i te take mō ngā tuku ihirangi me ngā wānanga ipurangi, kaua ngā rārangi kua hokona.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. Privacy Amendment Act 2025, New Zealand Legislation, i uru
  2. Final IPP3A guidance released, MinterEllisonRuddWatts, i uru
  3. IPP3A: notification requirements for indirect collection of personal information, Office of the Privacy Commissioner (New Zealand), i uru
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    I te UK, te EEA me Huiterangi, me whai whakaaetanga ngā pihikete whakatairanga me ngā tautuhi ōrite, ā, ka whakarite a Google i ōna ake herenga whakahaere whakaaetanga mō ngā pānui ka tukuna i reira. Ko te pānga arumoni, e kore rawa e kitea tōtikatia tētahi wāhanga o ngā hurihanga. Ko ngā kaiwhakatairanga e whakamahere ana mō taua āputa, me tētahi pae whakaaetanga e mahi ana, ngā hurihanga kua tauirahia me ngā raraunga hua nō tō pakihi ake (first-party), ka pūrongo i ngā tau pūmau. Ko te hunga ka kite i muri i te whakarewatanga ka kite i tētahi hekenga ohorere o ngā hurihanga kua pūrongotia, ā, he maha ngā wā ka tapahia ngā kaupapa hē.

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Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai