Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi
Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.
Ngā kitenga matua
- 1
Ka hoko a NAVER i te whakatairanga rapu mā tōna ake pūhara kaiwhakatairanga, ā, ka hoko a Kakao i ngā pānui whakatutukitanga, ngā pānui rāhui, ngā pānui karere me ngā pānui rapu mā Kakao Moment. Kāore tētahi o rāua e hokona mā Google Ads, mā Meta Ads Manager rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Kōrea ki te Tonga; ngā whārangi ōkawa NAVER Search Ads me Kakao Business, i te . [1]
- 2
Kotahi te whānau hua e hokona ana e LINE Yahoo for Business, ko LY Ads, e kapi ana i ngā pānui rapu me ngā pānui whakaatu ā-mākete-tono me ngā mea rāhui puta noa i ngā wāhi pānui o Yahoo! JAPAN me LINE.
Kua tuhia: mātāpuna ōkawa. Korahi: Hapani; whārangi ratonga LINE Yahoo for Business, i te . [3]
- 3
E kī ana a Seznam ka rere ngā pānui Sklik i te rapu Seznam.cz, i te pae whakataurite hoko Zboží.cz, puta noa hoki i ngā pae tukutuku hoa o Tīekia, ā, e kī ana he toronga neke atu i te 97% o te taupori ipurangi o Tīekia (he kī nā te pūhara, kāore i manatokona motuhaketia).
Kua tuhia: mātāpuna ōkawa. Korahi: Tīekia; whārangi Seznam Sklik, i te . [4]
- 4
E kī ana ngā tuhinga kaiwhakawhanake a Mercado Libre kei te wātea a Mercado Ads i Parīhi, Mēhiko me Hiri anake, me ngā hōputu Product Ads, Brand Ads me Display.
Kua tuhia: mātāpuna ōkawa. Korahi: Mēhiko me Parīhi; ngā tuhinga kaiwhakawhanake a Mercado Libre, i te . [6]
- 5
E kōrero ana te pānui kaupapa here kaiwhakaputa a Google o te 10 o Māehe 2022 mō te whakatārewatanga o ngā pūnaha whakatairanga a Google i Rūhia.
Kua tuhia: mātāpuna ōkawa. Korahi: Rūhia; Google Publisher Policies Help, i te . [9]
Tikanga me ngā here
- Pātai
- Ko ēhea pūhara pānui e hokona ā-rohe ana ka hapa i tētahi mahere Google-me-Meta paerewa i ā mātou mākete, ā, he aha me tirotiro i mua i te hoko?
- I tuhia mō
- Ngā upoko tipu me ngā kaiwhakahaere whakatairanga ā-ao e whakamahere ana i ngā whakarewatanga i ngā whenua neke atu i te kotahi.
- Te whakatau e pā ana
- Ko ēhea pūhara ka uru ki te mahere pāpāho o ia mākete, ā, i tēhea raupapa e wehea ai te pūtea puta noa i ngā mākete.
- Ngā mātāpuna
- Ngā whārangi kaiwhakatairanga, āwhina, kaiwhakawhanake rānei a ia pūhara, i whakatuwheratia i te rā uru. Ka whakahuatia e mātou ngā mea e kīia ana e ia whārangi e hokona ana e te pūhara; ka tapaina ngā kī toronga hei kī nā te pūhara anō.
- Wā
- Ngā whārangi pērā i te whakaputanga i te 2026-10-17.
- Ngā mākete
- KR, JP, CZ, PL, MX, BR, CN, RU, mai i ngā mākete e 32 i te rēhita FOCUSADS.
- Ngā tautuhinga
- Wātea: ka whakaatu ngā whārangi a te pūhara anō i te hua pānui e hokona ana ki ngā kaiwhakatairanga i taua mākete.
- Whai tika: ka taea e te kaiwhakatairanga motuhake, me tōna hinonga, tōna kāwai me tōna nama, te whakatuwhera me te utu i tētahi pūkete. Ehara te wātea i te tohu o te whai tika.
- Mākete kua whakatārewatia: kāore a FOCUSADS e whakamahere i ngā mahi utu i reira kia oti rā anō tētahi arotake ā-ture, ā-whiu hoki.
- Ngā here
- Ka tuhia e mātou ngā mea e hokona ana e ia pūhara. Kāore mātou e whakaputa i ngā tatauranga wāhanga mākete, minenga rānei ki te kore he puna motuhake.
- Kāore i manatokona mō tēnei tuhinga te whai tika o ngā kaiwhakatairanga tāwāhi mō ngā pūhara o Haina me te tuku o nāianei a Yandex mō ngā kaiwhakatairanga i Tākei.
- He rekoata rangahau tētahi pūhara e rārangitia ana i konei. Ka whakaaturia motuhaketia te mahi a FOCUSADS i ia mākete i te whārangi mākete.
Kōrea ki te Tonga: e rua ngā pūhara ā-rohe i mua i ngā mea o te ao
Kua tuhia: mātāpuna ōkawa
Ka hoko a NAVER i te whakatairanga rapu mā tōna ake pūhara kaiwhakatairanga i searchad.naver.com. Ka hoko a Kakao i te whakatairanga mā Kakao Moment, ā, e rārangi ana tana aratohu pakihi i ngā pānui whakatutukitanga, ngā pānui rāhui (보장형, ka hokona mō te tuku pūmau), ngā pānui karere ka tukuna i KakaoTalk, me ngā pānui rapu. Ko tētahi mahere mō tētahi whakarewatanga i Kōrea e utu ana i a Google Search me Meta anake, kāore he rārangi mō tētahi o rāua.
Ko te hua whaitake ko te wā whakarite. Me whai pūkete ake ia pūhara, manatoko pakihi, tautuhinga ihirangi auaha me tētahi tūtohu hurihanga, ā, me mahi te whārangi taunga Kōrea i ngā pūtirotiro i roto i ngā taupānga a ngā pūhara.
Hapani: ka hokona tahitia a LINE me Yahoo! JAPAN
Kua tuhia: mātāpuna ōkawa
Ka hoko a LINE Yahoo for Business i a LY Ads hei whānau hua kotahi: ngā pānui rapu, ngā pānui whakaatu ā-mākete-tono me ngā pānui whakaatu rāhui. Mō tētahi whakarewatanga kiritaki, he pūhara hoko matua tuatoru tēnei i te taha o Google me Meta, ā, me tuhi he kupu Hapanihi mō ia tūnga i ngā ihirangi auaha.
Tīekia me Pōrana: he rapu ā-rohe me tētahi mākete ā-ipurangi ā-rohe
Kua tuhia: mātāpuna ōkawa
Ka whakanoho a Sklik a Seznam i ngā pānui ki ngā hua rapu Seznam.cz, ki Zboží.cz, puta noa hoki i ngā pae hoa o Tīekia. Mō ngā pūtea iti mō ngā ratonga ā-rohe he mea nui tēnei, nā te mea ka whakamahi pea tētahi kairapu o Tīekia i a Seznam hei utu mō Google mō taua rapunga anō.
I Pōrana, ka hoko a Allegro i te whakatairanga ki ngā kaiwhakarato i tōna mākete ā-ipurangi: ngā tuku tautoko ka hokona ia pāwhiri me ngā pūtea ā-rā, ā-tapeke hoki, ngā pānui whakaatu ka hokona ia whakaaturanga, ngā whakaaturanga utu pūmau, te ataata, me ngā kaupapa Google Ads ka whakahaeretia mā Allegro. Me whai pūkete kaiwhakarato Allegro me ngā tuku e ora ana, nō reira ka uru noa ēnei ki te mahere pāpāho mō ngā kaiwhakatairanga e hoko ana i reira.
Mēhiko me Parīhi: te rapu mākete ā-ipurangi me ōna ake ture
Kua tuhia: mātāpuna ōkawa
Ka tuhia e Mercado Libre a Mercado Ads mō Parīhi, Mēhiko me Hiri. Ka whakatairanga ngā Product Ads i ngā rārangi o nāianei i ngā hua rapu me ngā whārangi hua, ka nama ia pāwhiri i roto i tētahi pūtea ā-rā. E kī ana te pokapū ako kaiwhakarato me whai ngā kaiwhakarato i te tūranga MercadoLíder me tētahi ingoa kākāriki kia tīmata ai, ā, e kore e taea e ngā rawa whenua, ngā waka me ngā ratonga te whakamahi i ngā Product Ads. Ka hokona a Brand Ads me Display ki ngā waitohu me ngā toa ōkawa.
Haina me Rūhia: ngā kēti i mua i ngā hongere
Kua tuhia: mātāpuna ōkawa
Ka hoko a Baidu Marketing i te whakatairanga rapu me te whāngai, ka hoko a Tencent Ads i ngā wāhi pānui puta noa i ngā rawa a Tencent, ā, ka hoko a Ocean Engine a ByteDance i te whakatairanga waitohu, rapu, tauhokohoko ā-ipurangi me te whakatairanga ā-rohe i Douyin me Toutiao. Ko te āhei o tētahi kaiwhakatairanga tāwāhi ki te whakatuwhera pūkete, ko ēhea tuhinga e hiahiatia ana, ā, me pēhea te manaaki i tētahi whārangi taunga, he pātai ēnei mō ia pūhara me te kaitohutohu ā-ture o te rohe. Ka rārangitia e FOCUSADS a Haina tuawhenua hei mākete kua whakatārewatia kia oti rā anō taua arotake.
Ka tuhia e te pānui kaupapa here kaiwhakaputa a Google anō te whakatārewatanga o ngā pūnaha whakatairanga a Google i Rūhia mai i Māehe 2022. Ka hoko a Yandex i ōna ake hua pānui. Me whai arotake whiu anō ia mahi i Rūhia, nō reira he mākete kua whakatārewatia a Rūhia i tō mātou rēhita, ā, e kore te kaiwhakamahere e tūtohu i ngā hongere i reira.
Te utu i ngā whakamātautau ā-rohe me te kore e whakapiki i te pūtea
He tauira whakaahua, ehara i te paerewa
Ina kapi tētahi pūhara ā-rohe i te hiahia ōrite ki tētahi pūhara o te ao, tukuna he pūtea ki te whakamātautau mai i te rārangi e inaki ana. I te tauira i raro, kua wehea tētahi pūtea rapu i Kōrea kia whiwhi a NAVER i tētahi whakamātautau ka taea te pānui, ā, ka noho ōrite tonu te tapeke whakapau.
| Rārangi | Mahere i tāruatia mai i te mākete kāinga | Mahere kua whakatikaia ki te mākete |
|---|---|---|
| Google Search | 6,000 | 3,000 |
| NAVER Search Ads | 0 | 3,000 |
| Meta | 4,000 | 2,500 |
| Kakao Moment | 0 | 1,500 |
| Tapeke pāpāho | 10,000 | 10,000 |
Ngā whakapae
- Ko te tapeke pāpāho ā-marama 10,000 i te moni o te mahere kua whakaritea e te kaipupuri.
- Me tae ia rārangi whakamātautau ki te whakapau iti rawa ka taea te pānui a te kaiwhakamahere mō tōna momo hongere; he tau whakakapi ngā tatauranga i konei mō taua ture.
- Ka whakatauritea anō ngā rārangi i muri i te huringa whakamātautau katoa tuatahi i runga i te utu mō ia hua kua tātarihia, mā te tautuhinga hurihanga kotahi i ngā wāhi katoa.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Whakaūngia te wātea me te whai tika o te kaiwhakatairanga mō ia pūhara ā-rohe ā-tuhi, mai i ngā whārangi rānei a te pūhara anō. | Kua whakatuwheratia, kua utua te pūkete, kei te kā te tūtohu, kua whakaaetia te kāwai. | He ara pūkete kua manatokona mō ia rārangi kua whakamaheretia i mua i te here i te pūtea. |
| Whakahaeretia ngā rārangi rapu ā-rohe me ngā rārangi rapu o te ao taha tahi me te tautuhinga hurihanga kotahi. | Te utu mō ia hua kua tātarihia me te wāhanga kiritaki hou mō ia rārangi. | Ka tutuki i te rārangi ā-rohe te utu whāinga mō ia hua o te mākete i roto i tētahi huringa whakamātautau kotahi, ki te kore ka hoki tōna pūtea ki te rārangi o te ao. |
| Tirohia te inakitanga o ngā hurihanga kua pūrongotia i waenga i ngā pūhara, ki ō ake raraunga ota, CRM rānei. | Ngā hurihanga e pūrongotia ana e te pūhara tango ngā hurihanga kua tangohia ngā tārua. | Ka whakamahia e ngā whakatau pūtea ngā hua kua tangohia ngā tārua. |
Taki mākete i mua i te wehenga pūtea
Whakahaeretia ēnei rārangi mō ia mākete. Ka noho noa tētahi rārangi mahere ina kī te tīwae whakamutunga.
| Mākete | Pūhara ā-rohe kua tuhia | Ngā mea e hokona ana | Kēti hei whakawhiti tuatahi |
|---|---|---|---|
| Kōrea ki te Tonga | NAVER Search Ads; Kakao Moment | Rapu; ngā pānui whakatutukitanga, rāhui, karere me ngā pānui rapu | Manatoko pakihi i Kōrea, whārangi taunga reo Kōrea |
| Hapani | LY Ads (LINE Yahoo) | Rapu; whakaaturanga ā-mākete-tono, rāhui hoki | Ihirangi auaha reo Hapanihi mō ia tūnga |
| Tīekia | Seznam Sklik | Rapu, Zboží.cz, ngā pae hoa | Ngā pānui me te whārangi taunga i te reo o Tīekia |
| Pōrana | Allegro Ads | Ngā tuku tautoko, whakaaturanga, ngā whakaaturanga motuhake, ataata | He pūkete kaiwhakarato Allegro hohe |
| Mēhiko, Parīhi | Mercado Ads | Product Ads, Brand Ads, Display | Tūranga kaiwhakarato; kāore te kāwai i whakakorea |
| Haina | Baidu, Tencent Ads, Ocean Engine | Rapu, whāngai, pāpori, tauhokohoko ā-ipurangi | Arotake ā-ture, ā-hinonga, ā-manaaki (kua whakatārewatia) |
| Rūhia | Ngā hua pānui a Yandex | Ngā pānui rapu me ngā pānui whatunga | Arotake whiu (kua whakatārewatia) |
Te hono o tēnei ki tā mātou tikanga: Tautapahia he tūranga ki ia hongere
Ngā tohutoro
- 네이버 검색광고 (NAVER Search Ads), NAVER, i uru
- 카카오모먼트 (Kakao Moment) business guide, Kakao Business, i uru
- LINEヤフー広告 (LY Ads: search and display), LINE Yahoo for Business, i uru
- Sklik: reklama na Seznamu, Seznam.cz, i uru
- Rozwiązania reklamowe dla sprzedających (Allegro Ads), Allegro Advertising, i uru
- What is Mercado Ads?, Mercado Libre Developers (Global Selling), i uru
- Advertise on Mercado Libre and attract more customers, Mercado Libre Seller Learning Center, i uru
- Mercado Ads introduction, Mercado Libre Developers, i uru
- Regional Monetization Pause Policies, Google Publisher Policies Help, i uru
- Yandex Ads, Yandex, i uru
- 百度营销 (Baidu Marketing), Baidu, i uru
- 腾讯广告 (Tencent Ads), Tencent, i uru
- 巨量引擎 (Ocean Engine), ByteDance, i uru