Rapu, pāpāho tuihono me te pāpāho matihiko
Google Ads, kua whakamaherehia i runga i te moni whiwhi
Ko te nuinga o ngā pūkete Google Ads he puranga momo kaupapa whakatairanga i whakakāngia i roto i ngā tau. Ka tono a Search i ngā kupu waitohu ka huri ahakoa te aha, ka kerēme a Performance Max i ngā hurihanga ōrite, ā, kāore tētahi e mōhio nā tēhea wāhanga o te pūtea i puta ai tētahi kiritaki.
Ki te waiho pērā, ka hokona e ia whakapikinga pūtea he inaki anō. Ka wāwāhi a FOCUSADS i a Google ki ōna momo kaupapa whakatairanga, ka hoatu ki ia mea he tūranga i te hua e hiahiatia ana e koe, ā, ka whakatau i te nui ka whiwhi ia mea mai i tō ōhanga, kaua i ngā tūtohu a te pūhara.
Ngā meka hongere
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga, Hurihanga, Pupuri
- Pūtea whakamātautau
- $3,000 ki te $10,000 ia marama
- Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhi, Kiritaki tūpono kua tātarihia, Ngā whakaritenga me ngā tāpui
- Te wātea ki ngā mākete
- 12 ngā mākete he kaiwhakarato kua manatokona
Ngā momo kaupapa whakatairanga
- Google Search Ads
Ngā kaupapa kupu matua mō ngā kaihoko e whakaahua kē ana i tō rātou raruraru. Kua hangaia i runga i ngā rōpū hiahia, ngā whārangi taunga me ngā hua kua manatokona e te CRM.
Whakaarotanga, Hurihanga
- Performance Max
Te momo kaupapa whakatairanga aunoa a Google puta noa i ngā rauemi, ka whakahaerehia me ngā aukati waitohu, ngā tohu hurihanga mā me ngā rōpū rawa kua hangaia mō ia hunga whakarongo.
Whakaarotanga, Hurihanga
- Google Shopping Ads
Ngā pānui rārangi hua e ārahina ana e tō whāngai Merchant Center: mā ngā taitara, ngā utu, te wātea me te tono utu ā-toenga hua e whakatau ko wai ka toa.
Whakaarotanga, Hurihanga
- YouTube Ads
Ngā kaupapa whakatairanga ataata mō te mōhiotanga, te whakaarotanga me te mahi, kua whakamaherehia me ngā whāinga toronga, te whakamātau auaha me te inenga pikinga rapu waitohu.
Mōhiotanga, Whakaarotanga, Hurihanga
- Demand Gen
Ngā pānui whakaahua me te ataata i ngā mata whāngai a Google, e whakamahia ana hei waihanga hiahia me te whāiti anō me ngā hunga whakarongo ōrite mai i ō ake raraunga.
Mōhiotanga, Whakaarotanga
- Google Display Ads
Ngā pānui pāhauhau me ngā pānui whakaatu urupare puta noa i te Google Display Network, kua herea ki te whakatairanga anō, ā-horopaki me ngā tauwāhi whakahaere.
Mōhiotanga, Pupuri, Hurihanga
Mō wai tēnei
- Ngā pakihi e rapu ana ō rātou kaihoko i mua i te hoko
- Ngā toa tauhokohoko ā-ipurangi he whāngai hua me te aroturuki hoko pono
- Ngā kamupene ratonga me ngā kamupene B2B ka taea te whakahoki i te kounga o ngā kiritaki tūpono mai i tētahi CRM
Ehara mā wai
- Ngā kāwai hou kāore anō kia rapua e tētahi (tīmataria ki te ataata, ki te pāpori rānei hei waihanga hiahia)
- Ngā kaiwhakatairanga kāore e taea te aroturuki i tētahi hurihanga i tua atu i te tirohanga whārangi
- Ngā pūtea he iti rawa hei utu tika i tētahi momo kaupapa whakatairanga kotahi
Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhiHāngaitanga matua
- Ka hopu a Shopping, Search me Performance Max i ngā kaihoko e rapu kē ana i ngā mea e hokona ana e koe.
- Kiritaki tūpono kua tātarihiaHāngaitanga matua
- Ka whakapai a Search me ngā kawemai hurihanga tuimotu ki ngā kiritaki tūpono e whakaaetia ana e tō rōpū hoko.
- Ngā whakaritenga me ngā tāpuiHāngaitanga matua
- Ka huri ngā rapunga ā-rohe me ngā rapunga ratonga hei tāpui ina tango te whārangi taunga i te tāpui.
- Ara hoko B2BTūranga tautoko
- Ka hopu a Search i ngā pātai kāwai me ngā pātai kaiwhakataetae; me whai te wāriu ara hoko i ngā kawemai CRM hei ārahi i te tono utu.
- MōhiotangaTūranga tautoko
- Ka waihanga a YouTube me Demand Gen i te hiahia ka hauhakea e Search ā muri ake.
Te wātea ki ngā mākete
| Mākete | Ngā kaiwhakarato kua manatokona me tā mātou whakahaere i a rātou |
|---|---|
| Amerika |
|
| Haina |
|
| Te Kīngitanga Kotahi |
|
| Kānata |
|
| Ahitereiria |
|
| Parīhi |
|
| Huiterangi |
|
| Ateria |
|
| Tīekia |
|
| Tākei |
|
| Peretiama |
|
| Te Kotahitanga o ngā Emira Arapi |
|
Te tūnga i ngā mākete katoa e 30
- AmerikaKua manatokona
- HainaKua herea
- Te Kīngitanga KotahiKua manatokona
- HapaniKei te rangahaua
- KānataKua manatokona
- TiamanaKei te rangahaua
- AhitereiriaKua manatokona
- WīwīKei te rangahaua
- Kōrea ki te TongaKei te rangahaua
- ParīhiKua manatokona
- ItāriaKei te rangahaua
- PeinaKei te rangahaua
- MēhikoKei te rangahaua
- HōranaKei te rangahaua
- HuiteneKei te rangahaua
- HuiterangiKua manatokona
- NōweiKei te rangahaua
- PōranaKei te rangahaua
- Hongi KongiKei te rangahaua
- TenemākaKei te rangahaua
- AteriaKua manatokona
- Arāpia HautiKei te rangahaua
- HingapoaKei te rangahaua
- PiripīnaKei te rangahaua
- AotearoaKei te rangahaua
- TīekiaKua manatokona
- TākeiKua manatokona
- PeretiamaKua manatokona
- AiraniKei te rangahaua
- Te Kotahitanga o ngā Emira ArapiKua manatokona
Ngā kaha
- Ka hopu i te hiahia kua kōrerotia i te wā o te rangahau
- Te toronga puta noa i Search, YouTube, Gmail, Maps me te whatunga Display mai i te pūkete kotahi
- Ngā taputapu kawemai hurihanga pakari mō te CRM me ngā hokonga tuimotu
Ngā here
- Ka pūrongo ngā momo kaupapa whakatairanga aunoa i ngā hurihanga inaki ki te kore koe e tango i ngā tāruarua
- Ka taea e ngā utu mākete tono i ngā kāwai whakataetae te hipa i tā tō toenga hua e whakaae ai
- Ka herea e te rahi rapu te tawhiti ka taea e koe te whakanui i mua i te hekenga o te kounga
Te hāngai ki te pūtea
Ko ngā pūtea whakamātautau he aratohu whakamahere nā mātou mō tētahi whakamātautau tōtika ā-marama. He motuhake ngā iti rawa a ngā pūhara, ā, ka utua tōtika te pāpāho ki ngā pūhara, ki ngā kaipupuri pāpāho rānei.
$3,000 ki te $10,000
Pūtea whakamātautau, ia marama
He nui hei utu i tētahi kaupapa Search kotahi me tētahi paparanga hiahia, Shopping rānei kotahi, me ngā raraunga tono pūmau. I runga ake i tēnei, ka neke te pūtea ki te momo kaupapa whakatairanga he iti rawa te utu mō ia hua kua tātarihia.
I ngā taumata utu o Amerika, kāore te kaiwhakamahere e utu i tēnei hongere i raro iho i te $1,500 o te pāpāho ia marama mō ia mākete, nā te mea he kikokore rawa te tohu i raro iho i tērā kia mahia he mahi. I ētahi atu mākete, ka whai te paepae i te taumata utu ā-rohe. He matapae whakamahere tēnei nā mātou, ehara i te iti rawa a te pūhara.
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga, Hurihanga, Pupuri
- Rautaki hunga whakarongo
- Ngā kaupapa kupu matua kua maheretia ki te taumata o te kaihoko: raruraru, otinga, whakataurite, waitohu
- Ngā rārangi kiritaki ake e whakamahia ana mō te aukati me te tono utu ā-wāriu, ka tukuna ake me te whakaaetanga
- Ka whakatauhia te takiwā me te wātaka i te wāhi me te wā ka taea e tō rōpū hoko te whakautu
Tauira inenga
Ka aromatawaihia ia momo kaupapa whakatairanga i runga i ngā hua kua tātarihia tāpiri, ka pūrongo motuhake i te waitohu me te ehara i te waitohu, ā, ka takina a Performance Max mō te kai i te waitohu.
Ā mātou pūrongo
- Te utu mō ia kiritaki tūpono kua tātarihia, hokonga rānei
- Te moni whiwhi, te ara hoko rānei mō ia waeine o te pūtea pāpāho
- Te wehenga waitohu me te ehara i te waitohu
- Te wāhanga whakaaturanga rapu i ngā kupu pūtake
Ngā pānga ki te whārangi taunga me te aroturuki
- Ngā tūtohu hurihanga GA4 me Google Ads me ngā hurihanga kua whakapaitia ina whakaaetia
- Te kawemai hurihanga tuimotu mai i tō CRM mō ngā whāinga kiritaki tūpono me te ara hoko
- Ngā whārangi taunga motuhake mō ia rōpū hiahia ina tukuna e te pae ngā kairapu ki tētahi whārangi kāinga noa
Ngā here auaha
- Ngā pānui rapu urupare me ngā upoko e hono ana ki ngā tuku tūturu me ngā taunakitanga
- Ngā rawa whakaahua me te ataata mō Performance Max, Demand Gen me YouTube
- Ngā taitara me ngā āhuatanga whāngai hua kua tuhia mō ngā kupu e rapua ana e ngā kaihoko
Te whakahaere a FOCUSADS
- Ko te hanganga pūkete me ngā tūranga momo kaupapa whakatairanga kua whakatauhia i te putanga o tō Hangaia tō mahere
- Ko ngā arotake ā-wiki o ngā kupu rapu, ngā tauwāhi me ngā rawa ka tuhia hei mahi ka kitea e koe
- Ka neke te pūtea i waenga i ngā momo kaupapa whakatairanga i runga i te utu mō ia hua kua tātarihia
- Ka noho tonu te mana pupuri ki a koe: ka mahi mātou mā te uru pūkete kaiwhakahaere ki tō ake pūkete
Te mahi tahi me ētahi atu hongere
- Meta Ads
- Ka waihanga a Meta i te hiahia; ka hopu a Search i ngā pātai waitohu me ngā pātai kāwai ka puta.
- Microsoft Advertising
- Ka kawemaitia ngā kaupapa Search kua whakamanaia ki a Microsoft mō te toronga tāpiri i te pēhanga mākete tono iti ake.
- Te whāiti anō me te whakatairanga anō
- Ka whakapā anō ki ngā manuhiri pae mai i Search me ngā tuku e hāngai ana ki te pātai i tae mai ai rātou.
Ngā tauira whakamahi ā-ahumahi
- Tauhokohoko ā-ipurangi
- Ko Shopping me Performance Max e whāngaia ana e tētahi rārangi hua mā
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenua
- Ko Search i runga i ngā pātai wāhi me ngā pātai momo rawa e whāngai ana i ngā tāpui mātakitanga
- Whakatipu ara hoko pūmanawa me te SaaS
- Ko te rapu kāwai me te rapu kaiwhakataetae e whāngai ana i te ara hoko whakamātautau, whakaaturanga rānei
- Whakatipu tāpui rīhi waka me te kāhui waka
- Ngā rapunga wāhi me te rā ka huri hei rīhi
Tōna tūranga i ia ahumahi
E hia ngā wāhanga kaihoko kua rangahaua i ia ahumahi e whakamahi ana i tēnei hongere hei pāpāho matua, hei pāpāho tautoko rānei.
- Tauhokohoko ā-ipurangiMatua i 4
- Whakatipu wharekai, tuku kai me te toa kaiMatua i 4
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenuaMatua i 3
- Whakatipu tāpui tāpoi me te manaaki manuhiriMatua i 3
- Whakatipu tāpui rīhi waka me te kāhui wakaMatua i 3
- Te kounga o ngā kiritaki tūpono hanga whare me te whakahouMatua i 3
- Whiwhi kiritaki tāpoi hauora me ngā tiakitanga matatapuMatua i 2
- Whiwhi kiritaki waka me ngā wāhanga wakaMatua i 2
- Whakamahere whakatipu ao kākahuMatua i 2
- Whakamahere whakatipu ataahua me te tiaki whaiaroMatua i 2
- Whiwhi kiritaki taonga whare me te whakapaipai kāingaMatua i 2
- Ara hoko whakahaere utanga me te tuku utangaMatua i 2
- Whiwhi kiritaki hokohoko taputapu hiko me te B2BMatua i 1
- Whakatipu ara hoko pūmanawa me te SaaSMatua i 1
- Whiwhi kiritaki kēmu me te e-hākinakinaMatua i 1
- Whiwhi kiritaki kawemai, kaweatu me te tauhokohoko ā-aoMatua i 1
- Whakatipu hanga hua, hoko rarawe me te tohatohaIa take, ia take
Ngā pātai a ngā kaihoko
Me whai au i a Search me Performance Max i te wā kotahi? Kāore i ngā wā katoa. Mēnā ko te nuinga o tā Performance Max e hoko ai ko ō kupu waitohu, ka tāpiri utu me te kore kiritaki hou. Ka whakamātau mātou ki tētahi tūāpapa Search mā, ā, ka pupuri anake mēnā ka kitea ngā hokonga, ngā kiritaki tūpono tāpiri rānei.
Nā wai te pūkete Google Ads? Nāu. Ka tono a FOCUSADS i te uru pūkete kaiwhakahaere ki tō pūkete. Ki te wehe koe, ka noho tonu te pūkete, te hītori me ngā raraunga ki a koe.
Ka pēhea te tere o te puta mai o ngā hua i a Google Ads? Ka taea e Search te whakaputa kiritaki tūpono, hokonga rānei i ngā wiki tuatahi ina noho he hiahia. E hiahia ana te tono utu aunoa ki ngā hurihanga 30, neke atu rānei, ia marama mō ia kaupapa kia pūmau ai, nō reira ka tīmata ngā mahere ki ētahi kaupapa iti ake, he pai ake te pūtea.
Ka utua te pūtea pāpāho ki a FOCUSADS? Kāo. Ka namaia te whakapau pāpāho e Google ki tō tikanga utu. Ka nama motuhake a FOCUSADS i ōna utu ratonga me ngā utu whakarite.
Ka taea e koutou te mahi ki tētahi pūkete i hangaia e tētahi atu umanga? Āe. Ka arotake mātou i te hanganga, te aroturuki hurihanga me ngā kupu rapu i te tuatahi, kātahi ka whakatau he aha hei pupuri, hei hanga anō, hei tārewa rānei i mua i te whakapau anō.
Whakahāngaitia a Google ki tō pūtea
Search, Performance Max, Shopping, YouTube, Demand Gen me Display, he mahi kua tautuhia tō ia mea i tō mahere, ā, ka inea ki ngā hua kua tātarihia.