Tauhokohoko ā-ipurangi: pānui me te tipu
He māmā te ine i te hokohoko ā-ipurangi nā te mea ka aroturukitia ia ota, heoi he uaua mō te ROAS a te pūhara te whakaata i ngā whakahokinga, te tuku, ngā utu utu moni, ngā utu kōmihana rānei a te mākete ā-ipurangi. Ka āhua whai hua tētahi kaupapa whakatairanga i te pūkete pānui, ahakoa he tōraro te toenga hua mō ia ota.
He tirohanga poto
- Ngā ahumahi iti
- 10
- Ngā wāhanga whāinga
- 4
- Whāinga
- Hokonga me te moni whiwhi, Pupuri kiritaki me te LTV, Ara hoko B2B
- Te ine i te angitu
- Te toenga hua mō ia ota i muri i ngā whakahokinga · CAC kiritaki hou
1Te raruraru
He aha i uaua ai te toa i tēnei kaihoko
Te nekeneke o te whāngai hua, o te utu me te rārangi taonga
Ka whakawhirinaki ngā kaupapa whakatairanga Shopping me Performance Max ki tētahi whāngai hua tika. Mā ngā hapa o te utu, o te rārangi taonga, o te momo hua rānei e whakakorehia ai ngā pānui, e moumou ai te pūtea, e kino ai te tohatoha puta noa i ngā hua.
Ka waiho e te ROAS a te pūhara ngā whakahokinga me ngā utu
Ka tatau te ROAS kua pūrongotia i te moni whiwhi kapi. Ki te kore he raraunga whakahoki, tuku, utu hoki, ka whakatauhia te whakanui i runga i te moni whiwhi kāore e huri hei toenga hua.
Te tautapa hua a ngā pūhara kua tāpiritia
Ina kerēme ngā pūhara maha i te ota kotahi, ka nui ake pea te katoa o ngā hokonga kua tohaina i ngā hokonga tūturu. Me whai ngā whakatau i tētahi mātāpuna pono ā-pūtea kotahi mai i te toa, i te ERP rānei.
Ngā kēti tautukunga
Ko te kāwai hua, ngā kerēme kaihoko motuhake ki ia whenua me te whakaaetanga mō te whakatairanga anō, mō te īmēra rānei, me manatoko katoa ki ia mākete. He herenga kaupapahere pūhara te tika o te whāngai hua me te utu, ehara i te kōwhiringa.
2Te ōhanga
Te wāriu o tētahi kiritaki i konei
Ka whakamahere a FOCUSADS i te whakatipu tauhokohoko ā-ipurangi mai i te ōhanga whakawaho: te toenga hua mō ia ota, te wāhanga e taea ai te utu i te whiwhi kiritaki, me te rerekētanga i waenga i ngā kiritaki hou me ngā kiritaki hoki mai. Ka whai ngā hongere kaitono me ngā pūtea i aua tau.
- Te ine i te angitu
- Te toenga hua mō ia ota i muri i ngā whakahokinga · CAC kiritaki hou · MER (moni whiwhi tūturu / katoa o te whakapau whakatairanga) · Te moni whiwhi hoko anō i roto i ngā rā e 90 mō ngā tauira ohaurunga
- Ngā hua e whakamaherehia ana e mātou
- Hokonga me te moni whiwhi, Pupuri kiritaki me te LTV, Ara hoko B2B
I tuhia mō ēnei ahumahi iti. Mēnā kāore tōu i konei, kōwhiria te mea tata rawa i te kaiwhakamahere, ā, ka arotake tētahi kairautaki i te rerekētanga.
- Hokohoko ā-ipurangi whānui
- Ngā toa tauhokohoko ā-ipurangi whāiti
- Ngā mākete ā-ipurangi
- Ngā pouaka ohaurunga
- Ngā waitohu hoko tōtika ki te kaihoko
- Ngā pūhara hoko B2B
- Ngā koha ā-ipurangi me ngā hua whaiaro
- Ngā mākete taonga kua whakamahia kē
- Ngā hua matihiko me ngā tauira
- Tauhokohoko ā-ipurangi whakawhiti rohe
3Te pāpāho
Te wāhi ka taea te tae atu ki tēnei kaihoko
Ngā kaiwhakarato e whakaatu ana ō rātou ake whārangi whakatairanga ka tae rātou ki tēnei kaihoko, i ngā mākete 8 kua takina e mātou. Ka whakawhiwhia he kaute ki ngā pūhara ā-ao i ia mahere, ā, kua waiho i konei.
| Mākete | Te pāpāho ā-rāngai kua manatokona e mātou |
|---|---|
| Haina |
|
| Kōrea ki te Tonga |
|
| Hapani |
|
| Parīhi |
|
| Mēhiko |
|
| Hingapoa |
|
| Piripīna |
|
| Amerika |
|
Ehara te whakarārangi i tētahi kaiwhakarato i te tūtohu. Mā te kaiwhakamahere e whakatau mēnā ka whiwhi pūtea mō tō whāinga me tō toenga hua.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Tirohia ko ēhea o ēnei hongere e hāngai ana ki tō pūtea
E rima ngā pātai, ā, ka whakaatu te mahere i ngā hongere, ngā tūranga me ngā moni ā-marama mō tō mākete.
4Te ara
Te ara ka whāia e mātou
- Te inenga i te tuatahi: whakaūngia ngā takahanga hurihanga, ngā taumata CRM me ngā raraunga moni whiwhi e noho ana, ā, whakatikahia ngā āputa aroturuki me ngā āputa whakaaetanga i mua i te whakanui i te whakapau pūtea.
- Ōhanga: tātaihia te toenga hua mō ia hokonga, te CAC e whakaaetia ana me te utu e whakaaetia ana mō ia kiritaki tūpono kua tātarihia mai i ō ake raraunga toenga hua me te pāpātanga kati. Ka tapaina ngā uara tauira hei whakapae kia manatokona rā anō.
- Ngā hongere kaitono: ko Google Shopping / Performance Max, Meta, TikTok, Pinterest me te pāpāho hokohoko ngā kaitono auau, i runga i te wāhanga me te mākete. Ka arotakehia ia kaitono mō te pūkete, te whenua, te hōputu me te āheinga ā-kaupapahere i mua i te tohu kia āhei.
- Whārangi taunga me te CRM: whakaritea te tuku, te tātari i te puka me te ara hoko CRM ki te wāhanga whāinga kua kōwhiria, kia taea ai te tatau motuhake i ngā hua kua tātarihia i ngā kiritaki tūpono mata.
- Auautanga arotake: he whakaahua pūhara ā-rā kua manatokona me ngā hononga mātāpuna, he rārangi mahi kua arotakehia, me tētahi pūrongo Pānga Pakihi ā-marama e wehe ana i ngā hua kua pūrongotia e te pūhara me ngā hua CRM.
Ka whakawhirinaki te ara ki tēhea o ngā wāhanga whāinga 4 e whakaahua ana i ō kaihoko: ka panoni ia mea i ngā hongere, te ine angitu me te tauira ratonga. Whakatauritea ngā wāhanga
5Te taunakitanga
Ngā mea ka taea e mātou te whakaatu i mua i tō haina
Kāore mātou e whakaputa i ngā hua kiritaki, i tēnei rāngai, i tētahi atu rānei. I mua i tētahi whakapau ka kite koe i te mahere, te take i puritia ai, i whakakorea ai rānei ia hongere, te aroturuki e hiahiatia ana, me ia rārangi utu. I muri i te whakarewatanga ka noho te taunakitanga ki ō ake pūkete me ō pūnaha, ā, ka taea e koe te whakamutu i ngā wā katoa.
6Ngā mea e hiahiatia ana e mātou
Ngā mea me tuku e koe
- Te toenga hua mō ia rōpū hua, te pāpātanga whakahoki, te wāriu ota toharite
- He uru ki te whāngai hua, ki te rārangi hua rānei
- He uru ki te pūhara tauhokohoko ā-ipurangi me te tātaritanga
- Te maramataka rārangi taonga me ngā whakatairanga
7Te utu
Te utu pea
Tauira ratonga noa
Managed Growth
US$ 3,500 ia marama, US$ 3,000 mō te whakarite
Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Co-Pilot, Enterprise Hybrid
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai8Tō hātepe e whai ake ana
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Ngā wāhanga whāinga
Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.
Hokonga me te moni whiwhi · Managed Growth
Hoko tere / uara kete iti
Ngā hoko auau me te toenga hua pai
Te ine i te angitu: Te toenga hua i muri i ngā whakahokinga me te CAC kiritaki hou
Hokonga me te moni whiwhi · Managed Growth
Tauhokohoko ā-ipurangi utu nui / AOV teitei
He nui te hua ia waeine me te wā aromatawai roa ake
Te ine i te angitu: Te toenga hua tūturu mō ia ota; ngā ota wāriu nui kua kati
Pupuri kiritaki me te LTV · Co-Pilot
Ohaurunga / hoko anō
Te ōhanga ā-rōpū me te moni whiwhi auau
Te ine i te angitu: LTV:CAC, te whakarerenga, te moni whiwhi hoko anō i roto i ngā rā e 90
Ara hoko B2B · Enterprise Hybrid
Whakawhiti rohe / hoko rarawe B2B
Ngā kaihoko i ētahi atu whenua me te hoko rangatōpū
Te ine i te angitu: Ngā RFQ kua manatokona me te toenga hua o te ota
Ngā pātai a ngā kaihoko
Ko ēhea wāhanga whāinga e whakamahia ana e FOCUSADS mō Tauhokohoko ā-ipurangi? E whā ngā wāhanga kua tautuhia e te tātai whakarōpū tuatahi mō tēnei ahumahi: Hoko tere / uara kete iti, Tauhokohoko ā-ipurangi utu nui / AOV teitei, Ohaurunga / hoko anō, Whakawhiti rohe / hoko rarawe B2B. Ka kōwhiria e koe te mea e hāngai ana ki tō whāinga arumoni me te wāriu o te hoko; mā te wāhanga e ārahi ngā hongere kaitono, te arorau pūtea me te tauira ratonga.
Ka kī taurangi a FOCUSADS i ngā hua mō tēnei ahumahi? Kāo. He matapae ngā pūtea me ngā paerewa i runga i ngā whakapae kua kōrerotia, ā, ka whakawhirinaki ngā hua ki tō tuku, tō mākete, tō aroturuki me tō tukanga hoko. Ka pūrongo motuhake a FOCUSADS i ngā tatauranga pūhara kua manatokona me ngā hua CRM, me ngā mātāpuna me ngā rā.
Me pēhea te ine i ngā hua? Ko ētahi o ngā hua matua mō tēnei ahumahi ko te toenga hua mō ia ota i muri i ngā whakahokinga me te CAC kiritaki hou. Ka whakaaturia ngā hurihanga e pūrongotia ana e te pūhara me te tautuhinga tika o tōna takahanga, ā, kāore rawa e whakaurua ki ngā hua ahurei o te CRM.
Hangaia he mahere mō Tauhokohoko ā-ipurangi
Whakamaherehia te whiwhi kiritaki tauhokohoko ā-ipurangi i runga i te toenga hua (contribution margin), kaua i te ROAS a te pūhara. Te kounga o te whāngai hua, te CAC kiritaki hou me te hua i muri i ngā whakahokinga, ā-mākete.