Hokonga me te moni whiwhi mō Tauhokohoko ā-ipurangi

Ehara a Hokonga me te moni whiwhi i Tauhokohoko ā-ipurangi i te aratohu kotahi. E hiahia ana ngā āhuatanga 2 i raro ki ngā hongere rerekē, ngā KPI rerekē me ngā taki tautukunga rerekē. Mā te kōwhiri i te mea tika e whakatau ki hea haere ai te pūtea.

Hangaia tō mahere mō Tauhokohoko ā-ipurangi Tauhokohoko ā-ipurangi

Ngā wāhanga whāinga

Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.

Hoko tere / uara kete iti

He wāhanga Hokonga / Moni whiwhi i te ahumahi Tauhokohoko ā-ipurangi, e motuhake ana nā ngā hoko auau me te toenga hua pai. Ka aromatawaihia mā te toenga hua i muri i ngā whakahokinga me te CAC kiritaki hou; he tohu tātari noa ngā hurihanga e pūrongotia ana e te pūhara.

Ina hāngai: Ngā hoko auau me te toenga hua pai
Ngā kaitono matua: Google Shopping / Performance Max; ngā kaupapa whakatairanga Meta Sales (he kaitono; manatokohia te pūkete, te whenua me te hōputu)
Hei tautoko, hei whakamātautau rānei: TikTok Ads; pāpāho hokohoko
Te ine i te angitu: Te toenga hua i muri i ngā whakahokinga me te CAC kiritaki hou
Ngā kēti tautukunga: Te āheinga o te hua; te tika o te whāngai hua me te utu. Me manatoko i mua i te whakarewatanga.

Google AdsMeta AdsManaged Growth

Tauhokohoko ā-ipurangi utu nui / AOV teitei

He wāhanga Hokonga / Moni whiwhi i te ahumahi Tauhokohoko ā-ipurangi, e motuhake ana nā he nui te hua ia waeine me te wā aromatawai roa ake. Ka aromatawaihia mā te toenga hua tūturu mō ia ota; ngā ota wāriu nui kua kati; he tohu tātari noa ngā hurihanga e pūrongotia ana e te pūhara.

Ina hāngai: He nui te hua ia waeine me te wā aromatawai roa ake
Ngā kaitono matua: Google Search / Shopping; Meta (he kaitono; manatokohia te pūkete, te whenua me te hōputu)
Hei tautoko, hei whakamātautau rānei: YouTube; Pinterest; CTV (ina wātea i te mākete)
Te ine i te angitu: Te toenga hua tūturu mō ia ota; ngā ota wāriu nui kua kati
Ngā kēti tautukunga: Ngā here hua me te kāwai. Me manatoko i mua i te whakarewatanga.

Google AdsMeta AdsManaged Growth

Te raruraru arumoni

Te nekeneke o te whāngai hua, o te utu me te rārangi taonga

Ka whakawhirinaki ngā kaupapa whakatairanga Shopping me Performance Max ki tētahi whāngai hua tika. Mā ngā hapa o te utu, o te rārangi taonga, o te momo hua rānei e whakakorehia ai ngā pānui, e moumou ai te pūtea, e kino ai te tohatoha puta noa i ngā hua.

Ka waiho e te ROAS a te pūhara ngā whakahokinga me ngā utu

Ka tatau te ROAS kua pūrongotia i te moni whiwhi kapi. Ki te kore he raraunga whakahoki, tuku, utu hoki, ka whakatauhia te whakanui i runga i te moni whiwhi kāore e huri hei toenga hua.

Te tautapa hua a ngā pūhara kua tāpiritia

Ina kerēme ngā pūhara maha i te ota kotahi, ka nui ake pea te katoa o ngā hokonga kua tohaina i ngā hokonga tūturu. Me whai ngā whakatau i tētahi mātāpuna pono ā-pūtea kotahi mai i te toa, i te ERP rānei.

Ngā mātāpuna (2)

Ka aha tonu a FOCUSADS

Whakatauhia he utu-ōrite me tētahi hua e whāia ana mai i tō toenga hua, mō ia rōpū hua ina rerekē.
Whakatikahia te kounga o te whāngai hua me te aroturuki hoko (tae atu ki te ā-tūmau ina hiahiatia) i mua i te whakanui.
Wehea te whiwhi kiritaki hou i te moni whiwhi kiritaki hoki mai kia pono ai te CAC.
Pūrongotia te MER me te hua kua whakatikaina mō te toenga hua i te taha o ngā tau pūhara, kaua rawa e whakaranua.

Ngā kaitono matua

Hei tautoko, hei whakamātautau rānei

Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.

Ngā mea me tuku e koe

Te toenga hua mō ia rōpū hua, te pāpātanga whakahoki, te wāriu ota toharite
He uru ki te whāngai hua, ki te rārangi hua rānei
He uru ki te pūhara tauhokohoko ā-ipurangi me te tātaritanga
Te maramataka rārangi taonga me ngā whakatairanga

Ko te kāwai hua, ngā kerēme kaihoko motuhake ki ia whenua me te whakaaetanga mō te whakatairanga anō, mō te īmēra rānei, me manatoko katoa ki ia mākete. He herenga kaupapahere pūhara te tika o te whāngai hua me te utu, ehara i te kōwhiringa.

Te utu pea

Tauira ratonga noa

Managed Growth

US$ 3,500 ia marama, US$ 3,000 mō te whakarite

Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.

Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2

Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.

Tirohia ngā utu pōkai

Arorau pūtea: Pūtea pāpāho e tūtohutia ana = ngā ota tūturu e whāia ana x te utu whiwhi kiritaki hou e whakaaetia ana, kua takina ki te toenga hua me ngā pāpātanga whakahoki. Me whai i te AOV, te toenga hua, te wāhanga kiritaki hou me ngā raraunga hoko tūturu.

Ka aha i muri

Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.

Hangaia tō mahere mō Tauhokohoko ā-ipurangi

Whakamaherehia ngā kaupapa whakatairanga hoko i runga i te moni whiwhi tūturu me te toenga hua i muri i ngā whakahokinga me ngā whakakorenga, kaua i te ROAS kapi a te pūhara.

Hangaia tō mahere mō Tauhokohoko ā-ipurangi Kōrero ki tētahi kairautaki