Te moni whiwhi kua whakamaherehia i runga i te toenga hua
Ka hoko koe ā-ipurangi, mā tētahi wāhi utu ka taea te ine rānei, ā, e hiahia ana ki te tipu e noho whai hua tonu ana i muri i ngā whakahokinga, ngā utu me te tuku.
He tirohanga poto
- Whāinga
- Hokonga me te moni whiwhi
- Taumata o te kōrere hoko
- Hurihanga
- Inenga matua
- Te moni whiwhi tūturu me te toenga hua i muri i ngā whakahokinga me ngā whakakorenga
- Ngā wāhanga whāinga
- 19 · 13 ngā ahumahi kua kapi
1
Te raruraru arumoni
Ka tatau te ROAS a te pūhara i te moni whiwhi kapi. Kāore e kitea e ia ngā whakahokinga, te tuku, ngā utu utu moni me ngā kōmihana mākete ā-ipurangi, nō reira ka taea e ngā kaupapa te whakanui i te wā e mimiti ana te toenga hua.
Ina kerēme ngā pūhara maha i te ota kotahi, ka nui ake te katoa o te moni whiwhi kua tohaina i te moni whiwhi tūturu, ā, ka whai te pūtea i te kerēme e tino hoihoi ana.
- Te hapa auau
- Te tāpiri i te ROAS a ngā pūhara, te whakamahi rānei i te moni whiwhi kapi
- Te haerenga o te kaihoko
- Whāngai hua, utu whakamutunga, CRM me te whakaōrite pūtea
2
Me pēhea te mahere e whakatau ai
Mā te whāinga e whakarite te ine, mā te kaihoko e whakarite te pāpāho, ā, mā te pūtea e whakarite te maha o ngā hongere ka taea te whakamātau tika. Ko ngā hongere e kore e taea te whakahaere i tō mākete, e hiahia ana ki ngā rawa kāore i a koe, e nui ake rānei te utu i tā te pūtea e whakaae ana, ka whakakorea i mua i te whakatau kaute, ā, ka kī te mahere he aha ai.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Arorau pūtea
Pūtea pāpāho e tūtohutia ana = ngā ota tūturu e whāia ana x te utu whiwhi kiritaki hou e whakaaetia ana, kua takina ki te toenga hua me ngā pāpātanga whakahoki. Me whai i te AOV, te toenga hua, te wāhanga kiritaki hou me ngā raraunga hoko tūturu.
Ko ngā wāhanga whāinga 19 e whakahāngai ana i tēnei ara mā te ahumahi me te kaihoko. Tirohia i raro
3
Ngā mea ka hangaia, ka whakahaerehia
- Whakatauhia he utu-ōrite me tētahi hua e whāia ana mai i tō toenga hua, mō ia rōpū hua ina rerekē.
- Whakatikahia te kounga o te whāngai hua me te aroturuki hoko (tae atu ki te ā-tūmau ina hiahiatia) i mua i te whakanui.
- Wehea te whiwhi kiritaki hou i te moni whiwhi kiritaki hoki mai kia pono ai te CAC.
- Pūrongotia te MER me te hua kua whakatikaina mō te toenga hua i te taha o ngā tau pūhara, kaua rawa e whakaranua.
Ngā mea me tuku e koe
- Te toenga hua mō ia rōpū hua, te pāpātanga whakahoki, te wāriu ota toharite
- He uru ki te whāngai hua, ki te rārangi hua rānei
- He uru ki te pūhara tauhokohoko ā-ipurangi me te tātaritanga
- Te maramataka rārangi taonga me ngā whakatairanga
4
Te ine i te angitu
Inenga matua: Te moni whiwhi tūturu me te toenga hua i muri i ngā whakahokinga me ngā whakakorenga
- Moni whiwhi tūturu
- Toenga hua
- CAC kiritaki hou
- MER
Ka wehea ngā hurihanga e pūrongotia ana e te pūhara i ngā hua e whakaūngia ana e ō ake pūnaha. Ina taea anake te tauira i tētahi hua, ka tapaina e te pūrongo hei mea kua tauirahia.
5
E hāngai ana tēnei ki tō pakihi?
Āe pea, mēnā
- ka taea e koe te aroturuki i ngā hoko i tō pae, i tō mākete ā-ipurangi rānei
- e mōhio ana koe, ahakoa ā-tata noa, ki tō toenga hua mō ia ota
- e tiakina ana tō whāngai hua, tō rārangi hua rānei
Kāore pea, mēnā
- kāore e taea e koe te whakatutuki i ētahi atu ota i tēnei hauwhā
- kāore rawa ōu aroturuki hoko
6
Te utu pea
Tauira ratonga noa
Managed Growth
US$ 3,500 ia marama, US$ 3,000 mō te whakarite
Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Signature, Enterprise Hybrid, Co-Pilot
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai7
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Ngā wāhanga whāinga
Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.
| Ngā wāhanga whāinga | Ngā ahumahi | Te ine i te angitu | Tauira ratonga noa |
|---|---|---|---|
| Hoko tere / uara kete iti Ngā hoko auau me te toenga hua pai | Tauhokohoko ā-ipurangi | Te toenga hua i muri i ngā whakahokinga me te CAC kiritaki hou | Managed Growth |
| Tauhokohoko ā-ipurangi utu nui / AOV teitei He nui te hua ia waeine me te wā aromatawai roa ake | Tauhokohoko ā-ipurangi | Te toenga hua tūturu mō ia ota; ngā ota wāriu nui kua kati | Managed Growth |
| Rawa tino rangatira Hei tauira: he rawa $15M; te taumata utu teitei o te rohe; he huringa hoko roa | Rawa whenua | Hui kaihoko kua tātarihia, kātahi he tuku kua manatokona, kātahi he hokonga kua kati | Signature |
| Nohanga kaupeka iti He rauemi e tairongo ana ki te rā me te āheinga | Tāpoi, haerenga me te manaaki manuhiri | Te toenga hua i muri i ngā whakakorenga; te nohanga | Managed Growth |
| Hokonga waka kua whakamahia e ārahina ana e te rārangi taonga He auau te panoni o te rārangi taonga | Waka me ngā wāhanga waka | Ngā hokonga waka kua oti me te toenga hua tūturu | Managed Growth |
| Hoko wāhanga waka Ngā SKU, te hāngaitanga me ngā whakahokinga | Waka me ngā wāhanga waka | Te hua o ngā ota kua tika te hāngai i muri i ngā whakahokinga | Managed Growth |
| Tuku kai Te kōmihana pūhara me ngā ota anō | Wharekai, kai me ngā toa kai | Te toenga hua o te ota i muri i te kōmihana | Managed Growth |
| Toa kai / hokomaha He maha ngā wāhi me ngā SKU, he toenga hua kikokore | Wharekai, kai me ngā toa kai | Te toenga hua o te kete i muri i ngā whakahokinga; te pāpātanga hoko anō | Enterprise Hybrid |
| AOV iti / kākahu tere He nui te rahi o ngā auaha me ngā momo | Ao kākahu me ngā kākahu | Te toenga hua kiritaki hou i muri i ngā whakahokinga | Managed Growth |
| Kākahu utu nui / papai Te kōrero waitohu me te wā whakatau roa ake | Ao kākahu me ngā kākahu | Te moni whiwhi tūturu kiritaki hou me te toenga hua o te ota | Signature |
| Hua ataahua mō te iwi whānui Te whakahaere auaha me ngā kerēme | Ataahua me te tiaki whaiaro | Te hua i muri i ngā whakahokinga me te hoko anō | Managed Growth |
| Tiaki kiri utu nui E ārahina ana e te ako me te whakawhirinaki | Ataahua me te tiaki whaiaro | Te toenga hua kiritaki hou; te moni whiwhi hoko anō | Managed Growth |
| Hokonga taonga whare ā-ipurangi Te tuku, te hanga me ngā whakahokinga | Taonga whare me te whakapaipai kāinga | Te toenga hua tūturu o te ota i muri i te whakauru | Managed Growth |
| Taputapu hiko kaihoko Te whakataetae utu kaha | Taputapu hiko | Te toenga hua tūturu o te ota | Managed Growth |
| SaaS ratonga-whaiaro / PLG Te ōhanga mai i te whakamātautau ki te utu | Pūmanawa me te SaaS | Ngā whakahohenga e utu ana / te utu anō o te CAC | Co-Pilot |
| Kēmu pūkoro utu kore Kōrere hoko mai i te tāutanga ki te kaiutu | Kēmu me te e-hākinakina | ROAS tūturu D7/D30; LTV kaiutu | Managed Growth |
| Whakarewanga kēmu PC / papatohu Mai i te rārangi hiahia ki te hoko | Kēmu me te e-hākinakina | Ngā hokonga kēmu tūturu / te hurihanga rārangi hiahia | Managed Growth |
| Hoahoa whare utu nui / hanga ritenga Ngā kirimana taumata teitei | Hanga whare me te whakahou | Te toenga hua o ngā kaupapa kua hainatia | Signature |
| Utanga ā-rohe / maero whakamutunga Te wāhi me te āheinga | Whakahaere utanga, uta me te tuku utanga | Ngā utanga kua tukuna he toenga hua pai | Managed Growth |
Hangaia he mahere moni whiwhi i runga i tō toenga hua tūturu
Whakamaherehia ngā kaupapa whakatairanga hoko i runga i te moni whiwhi tūturu me te toenga hua i muri i ngā whakahokinga me ngā whakakorenga, kaua i te ROAS kapi a te pūhara.