Hokonga me te moni whiwhi mō Kēmu me te e-hākinakina

Ehara a Hokonga me te moni whiwhi i Kēmu me te e-hākinakina i te aratohu kotahi. E hiahia ana ngā āhuatanga 2 i raro ki ngā hongere rerekē, ngā KPI rerekē me ngā taki tautukunga rerekē. Mā te kōwhiri i te mea tika e whakatau ki hea haere ai te pūtea.

Hangaia tō mahere mō Kēmu me te e-hākinakina Kēmu me te e-hākinakina

Ngā wāhanga whāinga

Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.

Kēmu pūkoro utu kore

He wāhanga Hokonga / Moni whiwhi i te ahumahi Kēmu me te e-hākinakina, e motuhake ana nā kōrere hoko mai i te tāutanga ki te kaiutu. Ka aromatawaihia mā ROAS tūturu D7/D30; LTV kaiutu; he tohu tātari noa ngā hurihanga e pūrongotia ana e te pūhara.

Ina hāngai: Kōrere hoko mai i te tāutanga ki te kaiutu
Ngā kaitono matua: Apple Ads; ngā kaupapa whakatairanga Google App (he kaitono; manatokohia te pūkete, te whenua me te hōputu)
Hei tautoko, hei whakamātautau rānei: TikTok; Meta; AppLovin / Unity (i raro i te āheinga)
Te ine i te angitu: ROAS tūturu D7/D30; LTV kaiutu
Ngā kēti tautukunga: Ngā kaupapahere pakeke, ihirangi me te toa taupānga. Me manatoko i mua i te whakarewatanga.

Google AdsManaged Growth

Whakarewanga kēmu PC / papatohu

He wāhanga Hokonga / Moni whiwhi i te ahumahi Kēmu me te e-hākinakina, e motuhake ana nā mai i te rārangi hiahia ki te hoko. Ka aromatawaihia mā ngā hokonga kēmu tūturu / te hurihanga rārangi hiahia; he tohu tātari noa ngā hurihanga e pūrongotia ana e te pūhara.

Ina hāngai: Mai i te rārangi hiahia ki te hoko
Ngā kaitono matua: YouTube; Twitch; Reddit (he kaitono; manatokohia te pūkete, te whenua me te hōputu)
Hei tautoko, hei whakamātautau rānei: Meta; rauemi kaihanga; Steam (ina wātea te hōputu)
Te ine i te angitu: Ngā hokonga kēmu tūturu / te hurihanga rārangi hiahia
Ngā kēti tautukunga: Te IP me te hāngai ki te pakeke. Me manatoko i mua i te whakarewatanga.

Google AdsManaged Growth

Te raruraru arumoni

He maha ngā tāutanga, he iti ngā kaiutu

Mā te whakapai ki ngā tāutanga e kī ai tētahi kēmu i ngā kaiwhakamahi kāore e noho tonu, e utu rānei.

Te tautapa hua kua heria e te matatapu

Ka whakaitia e ngā anga matatapu iOS ngā raraunga ā-kaiwhakamahi, nō reira me whai inenga ā-rōpū, inenga tauira hoki.

Te hāngai ki te pakeke me te ihirangi

Me whakaute ngā whakatauranga pakeke, ngā ture mō ngā mea e arotahi ana ki ngā tamariki me te wehenga i te petipeti.

Ngā mātāpuna (2)

Ka aha tonu a FOCUSADS

Whakatauhia he utu-ōrite me tētahi hua e whāia ana mai i tō toenga hua, mō ia rōpū hua ina rerekē.
Whakatikahia te kounga o te whāngai hua me te aroturuki hoko (tae atu ki te ā-tūmau ina hiahiatia) i mua i te whakanui.
Wehea te whiwhi kiritaki hou i te moni whiwhi kiritaki hoki mai kia pono ai te CAC.
Pūrongotia te MER me te hua kua whakatikaina mō te toenga hua i te taha o ngā tau pūhara, kaua rawa e whakaranua.

Ngā kaitono matua

Google Ads

Hei tautoko, hei whakamātautau rānei

Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.

Ngā mea me tuku e koe

Te toenga hua mō ia rōpū hua, te pāpātanga whakahoki, te wāriu ota toharite
He uru ki te whāngai hua, ki te rārangi hua rānei
He uru ki te pūhara tauhokohoko ā-ipurangi me te tātaritanga
Te maramataka rārangi taonga me ngā whakatairanga

Ko ngā whakatauranga pakeke me te ihirangi, ngā ture whakatairanga e arotahi ana ki ngā tamariki, ngā kaupapahere toa taupānga me te aukati i ngā kaitautoko petipeti, kaitautoko pēti rānei me manatoko.

Te utu pea

Tauira ratonga noa

Managed Growth

US$ 3,500 ia marama, US$ 3,000 mō te whakarite

Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.

Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2

Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.

Tirohia ngā utu pōkai

Arorau pūtea: Pūtea pāpāho e tūtohutia ana = ngā ota tūturu e whāia ana x te utu whiwhi kiritaki hou e whakaaetia ana, kua takina ki te toenga hua me ngā pāpātanga whakahoki. Me whai i te AOV, te toenga hua, te wāhanga kiritaki hou me ngā raraunga hoko tūturu.

Ka aha i muri

Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.

Hangaia tō mahere mō Kēmu me te e-hākinakina

Whakamaherehia ngā kaupapa whakatairanga hoko i runga i te moni whiwhi tūturu me te toenga hua i muri i ngā whakahokinga me ngā whakakorenga, kaua i te ROAS kapi a te pūhara.

Hangaia tō mahere mō Kēmu me te e-hākinakina Kōrero ki tētahi kairautaki